British-Punjabi musical disruptor Raf-Saperra's infectious pop track Step Out has inspired a suitably vibrant visual by directing duo Amir Hossain and Soren Harrison - aka Bedroom - and Avleen Kaur that playfully crosses cultural borders.Reflecting his contemporary take on South Asian music that blends western music styles with traditional Punjabi singing, it's an intoxicating mix of East and West in one colourful and cartoon-like package. Raf pops into the beauty salon to celebrate the girls (of all ages) as they prepare for a big night out. Then he becomes the model in a fashion magazine wearing some outlandish clothes, but charming his fellow model - the girl from the salon. He's also the guy in the magazine ad for Fatboy breakfast cereal, before becoming a boxer in the ring and appearing at his press conference, where his favourite girl turns up as his interviewer. For Amir Hossain, one half of the Bedroom project, this was an important opportunity to articulate the blurred lines between his South Asian and British heritage and what that means to his directorial work. It marks a bucket list moment for the director and stands out as one of the director's strongest videos to date."For me, Step Out was just as much about pushing representation as it was about pushing culture," he says. "Growing up South Asian, you’re often boxed in, caught between tradition and perception. There aren’t many people who look like me breaking into these new spaces or showcasing that we can play in the same field as everyone else."With this video, I wanted to show a more layered identity: bold, modern, unapologetically brown. Something that breaks away from the stereotypes and can stand shoulder to shoulder with the work that’s always inspired me."Soren Harrison adds: "There are boundaries to be pushed in South Asian culture right now and the response we have gotten with the video shows us how important it is to be broadening the cultural limits. We wanted the life and colour of the song to breathe into the visuals and let Raf’s playful performance carry us from one set to the next."

Lauren Dunn has created a visual for Kacy Hill that's both intimate and widescreen cinematic for the singer-songwriter's emotional song Please Don't Cry.With gorgeous cinematography by Jeremy Herron, working with a colour scheme that reflects the tension in the lyrics (and Kacy's hair), rather than the song's relaxed pace, Dunn's video focusses entirely on the singer and her performance within an idyllic vision of smalltown America streaked through with scarlet.The almost subliminal effect on the viewer is that behind Kacy's demeanour, there's something more fiery under the surface, and it's taken some things to happen for her to get to this level of stillness. "Wow this project with Kacy Hill means so much to me," says Lauren, via Instagram. "This video is a love letter to processing grief and being forced to confront your feelings. Kacy and I have been friends and collaborators for over a decade and we both have been making our way through different forms of grief... This project is a cathartic release for us both."I have forever gratitude for my incredible DP [Jeremy Herron] for being just as passionate and dedicated to the vision as we were."And I don’t have enough words to describe how insanely lucky I am to have Sebastian [Zotoff] as a trusted friend and visionary that always brings the best out of me."

Girl group Say Now are back with another choreo-driven video directed by Douglas Reddan - following the explosive Can't Keep A Beat - inspired by the videos for Destiny's Child's Say My Name and Sugababes' In the Middle.The promo for Brick By Brick is a fierce showcase for the feisty trio, each in different rooms with a man they have 'built' - brick by brick, as the song suggests.

Sabrina Carpenter goes hitchhiking across the USA and some very strange things happen, in Vania Heymann and Gal Muggia's brilliant video for Manchild.We're in the same territory as Heymann and Guggia's astonishing video for A$AP Rocky's Tailor Swif and also, less obviously, Tove Lo's Glad He's Gone: episodes of a road movie containing mind-bogglingly surreal scenes, as Sabrina hops from one vehicle to another, usually more incredible than the last, with an oddball male - tying in with the theme of the song. Arguably this is an even more successful and rewarding execution of the 'original' - the A$AP video - and certainly that's partly due to Sabrina's coolheadedness in the face of a series of increasingly unlikely scenarios. Which makes it very good indeed - even possibly a masterpiece.