The New Hope Club boys experience four seasons in one day, in Troy Roscoe's feel-good promo for Getting Better. Walking around a residential block, we see the group take the elements in their stride, as they joyously perform in the middle of the street. "This was for sure one of my favourite shoots to date," says Roscoe. "Admittedly, as soon as I decided I wanted New Hope Club to walk through an abundance of weather elements, we had our work cut out. There was so much room for error, as instead of going for visual effects, we opted for real physical weather simulations." "The boys made this an absolute breeze - pardon the pun - as their raw talent, charisma and charm brought the visual to life and made it a pleasure to work with them. I think telling an artist you want them to walk through real rain, wind and snow is always a difficult conversation, but the boys were down for anything in order to achieve the epic video that we did." The playful concept is executed perfectly, and makes for a unique and refreshing visual. Now someone go get the group (and crew) a hot cup of tea!

Paul Gardner's promo for new All Around The World signing Tich's Dumb tells the classic story of not knowing what you have until its gone - with a comedic twist. Shot in one day at two locations, Tich delivers a charming and witty performance in her first video, and carries the lighthearted narrative with aplomb. Its also a departure for Paul - he usually combines live action and animation in TVCs and commercials in his role as head of graphics at JJ Stereo. For Dumb, he's entirely focussed on the live action. http://www.youtube.com/watchv=J9XRfIILptE

Taylor Swift enjoys a day out in Malibu, California with Anthony Mandler - who seems to have been working with every major female act on the planet - for the promo to new single 22 from her globe-straddling Red album. Featuring a cast consisting mostly of her real-life friends, the Grammy-winning singer raves it up with hats, cocktails, more hats, cake, blazing sunshine and an inviting Pacific Ocean. And it's an altogether breezier and more lighthearted affair than Anthony's previous video for Taylor, for I Knew You Were Trouble... http://www.youtube.com/watchv=AgFeZr5ptV8

Following a successful stint at tv commercials (his recent work includes ads for Dorritos, Vodaphone and Skype), Justin Dickel marks his return to promo-making with this high concept, visually stunning video for Misha B's next single Here's To Everything. Filmed at Shepperton Studios, Justin explores the fire and water themes in the lyric to produce some blinding visual effects that compliment the uptemp message of the song. "It's been a while and I really had forgotten quite how crazy a music video shoot could be - in terms of time and money" explains Justin. "But, in a bizarrely masochistic way I have kind of missed the mayhem, it was a lot of fun"

Since spending the last two years shooting mainly commercials in New York, Los Angeles and Paris, Kinga Burza marks her return to the UK with this promo to Gabrielle Aplin's Panic Cord. Oscillating between a performance piece and flashbacks to a past bittersweet relationship, Kinga's promo echoes the poignancy of the lyric. "Working with Gabrielle was so lovely - she really couldn't have been more easy going and open to try new things," explains Kinga. "When we sat down before the shoot and suggested some possible scenarios for the flashback vignettes that feature the ups and downs of a previous relationship, she looked me in the eye and confirmed: 'oh yeah, I totally know all these scenarios!' "So from then on, there really seemed to be this really great, effortless work ethic between us, and also with Sid Ellisdon who played her ex-boyfriend. We were all on the same page and this was a blessing as we had so many vignettes to shoot, costume changes and location moves to shoot in a day. It was so nice to be back in London shooting, and looking forward to being back again soon."

Amelia Lily plays host to a wild house party in Los Angeles in Travis Kopach' promo to her third single Party Over - from the album Be A Fighter (April 14). The X Factor singer views the night's events in retrospect via her clever 'rewinding' iPhone (there's an app for that) - recalling guests in animal costumes, wild dancing, revellers jumping in the pool and all manner of drunken shenanigans... http://www.youtube.com/watchv=Ea2R003-iSM