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Isabella Lovestory 'Vanity' by Tohé Commaret

Promonews - 2nd July 2025

Tohé Commaret takes Spanish pop sensation Isabella Lovestory into a fabulous and Fraught fever dream in her latest extravagant music video outing.

Isabella finds herself in an anonymous office building that becomes an increasingly constricting force on her exuberant personality. Can she break free?

It's another impressive addition to Tohé Commaret's body of work in a year that kicked off with a video with Oklou and Bladee and a show at Fondation Pernod Ricard then going on to being shortlisted at Berlinale and Cannes.

"I made Isabella Lovestory’s music video at a time in my life when I couldn’t stop watching Hitchcock’s films," she says. "They were a real inspiration for me - film noir, puzzle films, labyrinthine stories - all of that fed into the creation of this video.

"I felt it matched her universe perfectly, which is all about vanity, reflection, duplicity, and self-observation. That’s why we used so many mirrors, split shots and reflections. The post-production took us a huge amount of time, and the set design beforehand was just as important.

"We shot it on 35mm to get closer to that classic cinema feel, but with a slightly futuristic twist: greenish and pinkish tones inspired by Matthew Barney’s films."

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Promonews - 2nd July 2025

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Credits

Production/Creative

Director
Tohé Commaret
Producer
Surya Daniel
Producer
Roman Birenzweigue
Production Company
Premier Cri
1st AD
David Camarou

Camera

Director of Photography
Sergei Medvedev
Focus Puller
Alexis Governeur
Steadicam
Alexis Petit

Lighting/Grip

Gaffer
Johann Van Der Voort
Key Grip
Mélanie Bordes

Art

Art Director
Camille Ostwalt
Production designer
Louise Mekylla Bachir

Wardrobe

Stylist
Fiona Omnes
Hair
Lucile
Make-up
Charlotte Nguyen

Editorial

Editor
Gustavio Koslowski

Grading

Colourist
Nick Vavilov

Agent

Director's Representation
Director's Representation

Commission

Label
Giant Music

Promonews - 2nd July 2025

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