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Sevdaliza 'Messiah' by Tanu Muino

Promonews - 8th Aug 2025

Tanu Muino and Sevdaliza's second collaboration, after Heroina, is another stunning visual experience - and even more provocative.

The video for Messiah has the artist and the director reinterpreting religious imagery in a succession of breathtaking scenarios revolving around the idea of deconstructing patriarchal religious iconography - and in reappropriating these symbols Sevdaliza constructs her own unique and personal 'Messiah'.

It starts in stunning fashion, with Sevdaliza hanging from the censer of a tower - a real one, in Tbilisi, Georgia where both this and Heroina were filmed. She then reappropriates the cross, making a powerful visual statement: that women can take that central space of power and redefine it on their own terms.

The cross scenes are crucial in the video - especially when it turns into a swimming pool, designed by production designer and regular Muino collaborator Helen Gadjilova. Sevdaliza gets wet... and eventually immortalised in marble. And once again in a Tanu Muino video, DoP Nikita Kuzmenko crafts every frame - every decision on lighting, framing and movement is meticulously calculated - to support the narrative of deconstruction and empowerment that Sevdaliza and Tanu are going for.

Produced by DRAMA, the video confirms that Sevdaliza is among a small group of pop stars whose artistic identity is wrapped up and often best expressed through her music videos. That invariably involves audacious and controversial ideas and this is no exception. She has found an ideal foil for her ideas in the visions of Tanu Muino.

Promonews - 8th Aug 2025

Tags

  • Pick of the Day
  • Performance
  • Pop
  • Iconography
  • Religion

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Credits

Production/Creative

Director
Tanu Muino
Producer
Karen Saurí Marchán
Production Company
Executive Producer
Karen Saurí Marchán
Production Manager
Otson Miminoshvili
1st AD
Masha Khalpakhchi
Line Producer
Laura Lepre
Service Production Company
Radioaktive X Shelter
Founding Partners
Darko Skulsky & Albert Zurashvili
EP Radioaktive X Shelter
Gena Shevchenko
Producer Radioacktive X Shelter
Yulia Foster

Camera

Director of Photography
Nikita Kuzmenko
Focus Puller
Manu Elijarashvili
2nd AC
Giorgi Berdzenishvili

Lighting/Grip

Gaffer
Samsor Mangal
Gaffer
Rost Vasyliev
Key Grip
Sergi Vasyliev

Art

Art Director
George Karalashvili
Art Director
Mariam Iakobashvili
Production designer
Helen Gadjilova

Choreography

Choreographer
Mecnun Giasar

Casting

Casting director
Shoka Shon
Casting director
Sopho Gagua

Editorial

Editor
Aitor Bigas

Grading

Colourist
Tim Masick
Colour grade company
Company 3

VFX

VFX
Guillaume Cottet
Post production company
Mathematic
Post Producer
Augustin Vernier
On
Set Supervisor

Promonews - 8th Aug 2025

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