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Sevdaliza 'Heroina' ft La Joaqui by Tanu Muino

Promonews - 5th Aug 2025

Tanu Muino unleashes her visionary powers to launch a new era for Sevdaliza - and introduce the artist's powerful new alter ego: Heroina.

In the video for Heroina, Muino creates an extraordinary futuristic fantasy in which Sevdaliza sports multiple robotic scyth-limbs, and the recurring visual icon in the video is the stiletto shoe and heel, used a symbol of feminine strength.  

The visual heralds a pivotal change in musical direction for Sevdaliza, embracing a seamless fusion of Latin pop and RKT, and features Argentinian singer La Joaqui. Together with characteristically bold cinematography and production design - by Muino's regular collaborators Nikita Kuzmenko and Helen Gadjilova - the choreography which centers on bold and dominant movements. Sevdaliza, La Joaqui, and a cast of dancers embody the "Heroina" alter-ego through this imposing presence, using their heels to stomp, to challenge, and to occupy space.

This video - the first of two collaborations between the artist and the director, produced by the production company DRAMA - does not simply accompany the song but expands and solidifies its mythology. Another brilliant example of Tanu Muino's gift in the medium of music videos.

Promonews - 5th Aug 2025

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  • Performance
  • Pop

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Credits

Production/Creative

Director
Tanu Muino
Producer
Karen Saurí Marchán
Production Company
Executive Producer
Karen Saurí Marchán
Production Manager
Cristina Marín
Production Manager
Otson Miminoshvili
1st AD
Masha Khalpakhchi
Line Producer
Laura Lepre
Service Production Company
Radioaktive X Shelter
Founding Partners
Darko Skulsky, Albert Zurashvili
EP Radioaktive X Shelter
Gena Shevchenko
Producer Radioacktive X Shelter
Yulia Foster

Camera

Director of Photography
Nikita Kuzmenko
Focus Puller
Manu Elijarashvili
2nd AC
Giorgi Berdzenishvili

Lighting/Grip

Gaffer
Rost Vasyliev
Gaffer
Samsor Mangal
Key Grip
Sergi Vasyliev

Art

Art Director
Mariam Iakobashvili
Art Director
George Karalashvili
Production designer
Helen Gadjilova

Choreography

Choreographer
Mecnun Giasar

Casting

Casting director
Shoka Shon
Casting director
Sopho Gagua
Lead Dancer
Mecnun Giasar
Lead Dancer
Maryna Kushchova Ashotivna
Lead Dancer
Kendra Mart
Lead Dancer
Kelly De Nigro
Lead Dancer
Eva N'diaye
Lead Dancer
Cheryl Lofreda

Editorial

Editor
Carlos Font Clos

Grading

Colourist
Joseph Bicknell
Colour grade company
Company 3

VFX

VFX
Guillaume Cottet
Post production company
Mathematic
Post Producer
Augustin Vernier
On
Set Supervisor

Promonews - 5th Aug 2025

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