Sevdaliza ft La Joaqui 'Heroina' by Tanu Muino

Promonews - 5th Aug 2025
Tanu Muino unleashes her visionary powers to launch a new era for Sevdaliza - and introduce the artist's powerful new alter ego: Heroina.
In the video for Heroina, Muino creates an extraordinary futuristic fantasy in which Sevdaliza sports multiple robotic scyth-limbs, and the recurring visual icon in the video is the stiletto shoe and heel, used a symbol of feminine strength.
The visual heralds a pivotal change in musical direction for Sevdaliza, embracing a seamless fusion of Latin pop and RKT, and features Argentinian singer La Joaqui. Together with characteristically bold cinematography and production design - by Muino's regular collaborators Nikita Kuzmenko and Helen Gadjilova - the choreography which centers on bold and dominant movements. Sevdaliza, La Joaqui, and a cast of dancers embody the "Heroina" alter-ego through this imposing presence, using their heels to stomp, to challenge, and to occupy space.
This video - the first of two collaborations between the artist and the director, produced by the production company DRAMA - does not simply accompany the song but expands and solidifies its mythology. Another brilliant example of Tanu Muino's gift in the medium of music videos.
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Credits
Production/Creative
- Director
- Tanu Muino
- Producer
- Karen Saurí Marchán
- Production Company
- D
- Executive Producer
- Karen Saurí Marchán
- Production Manager
- Cristina Marín
- Production Manager
- Otson Miminoshvili
- 1st AD
- Masha Khalpakhchi
- Line Producer
- Laura Lepre
- Service Production Company
- Radioaktive X Shelter
- Founding Partners
- Darko Skulsky, Albert Zurashvili
- EP Radioaktive X Shelter
- Gena Shevchenko
- Producer Radioacktive X Shelter
- Yulia Foster
Camera
- Director of Photography
- Nikita Kuzmenko
- Focus Puller
- Manu Elijarashvili
- 2nd AC
- Giorgi Berdzenishvili
Lighting/Grip
- Gaffer
- Rost Vasyliev
- Gaffer
- Samsor Mangal
- Key Grip
- Sergi Vasyliev
Art
- Art Director
- Mariam Iakobashvili
- Art Director
- George Karalashvili
- Production designer
- Helen Gadjilova
Wardrobe
- Stylist
- Jose Carayol
- Stylist
- Margarita Shekel
- Hair
- Viktoria Gigiashvili
- Hair
- Besarion Gabunia
- Make-up
- Anna Gadelia
- Make-up
- Thirza King
Choreography
- Choreographer
- Mecnun Giasar
Casting
- Casting director
- Shoka Shon
- Casting director
- Sopho Gagua
- Lead Dancer
- Mecnun Giasar
- Lead Dancer
- Maryna Kushchova Ashotivna
- Lead Dancer
- Kendra Mart
- Lead Dancer
- Kelly De Nigro
- Lead Dancer
- Eva N'diaye
- Lead Dancer
- Cheryl Lofreda
Editorial
- Editor
- Carlos Font Clos
Grading
- Colourist
- Joseph Bicknell
- Colour grade company
- Company 3
VFX
- VFX
- Guillaume Cottet
- Post production company
- Mathematic
- Post Producer
- Augustin Vernier
- On
- Set Supervisor
Promonews - 5th Aug 2025