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Nemzzz ft Latto 'Art' by DON Prod

Promonews - 3rd July 2025

Directing duo DON Prod continue their breathless progress this year - including videos for Central Cee, Headie One and much more - with their latest visual for regular collaborator, London rapper Nemzzz.

And for the first time they are in the US, for his team-up with Atlanta hip hop star Latto, adding a level of colour and glamour to their trademark grit and authenticity.

DON Prod summed up the experience via Instagram: "It doesn’t get more iconic than a rap video in Atlanta." 

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Promonews - 3rd July 2025

Tags

  • Performance
  • Rap
  • Hip Hop

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Credits

Production/Creative

Director
DON Prod
Producer
William Hickox
Production Company
North Of Now
Executive Producer
Daniel Yaro
Executive Producer
Matisse Gaillard

Camera

Director of Photography
Michael Johnson
Focus Puller
Neil Dearman
2nd AC
Tristan Hallman

Lighting/Grip

Gaffer
Luan “lu” Agostinho
Key Grip
Lonnie Poole
Swing
Andrew Gomez

Editorial

Editor
DON Prod
Editor
Samuel Maton
Editing company
Slink Post

Grading

Colourist
Jared Rosenthal

Agent

Director's Representation
REBEL.
Director's Representation

Promonews - 3rd July 2025

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