Mae Muller 'Me, Myself & I' by Amy Becker-Burnett
Rob Ulitski - 10th July 2023
Mae Muller celebrates being young, free and single in Amy Becker-Burnett's playful promo for Me, Myself & I.
In a liminal office building space, we see Mae relax peacefully amongst the unused furniture, unbothered by boys or any of the baggage that comes with them. A few do appear, however - but they are there on her terms, acting as back-up dancers or doing her hair, for example.
The transition from new-build, stripped-back environments to blossoming plants and full glam represents Mae's growth and her commitment to her own happiness, whilst encapsulating a contemporary fashion aesthetic.
"I really wanted this to feel like a proper old skool pop video, pulling a lot of references from early 2000's iconic pop culture, which felt like such a transformative era for music," says Amy Becker-Burnett.
"Both me and Mae wanted it to feel playful and tongue in cheek, but also have a really strong visual identity. Mae was really collaborative throughout the whole process and so fun to work with, there was always great energy set."
Rob Ulitski - 10th July 2023
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Credits
Production/Creative
- Director
- Amy Becker Burnett
- Producer
- Meghan Willcox
- Production Company
- SS
- Executive Producer
- Naliah Clair Blissett
- 1st AD
- Akay Delano
- PA
- Amy Francesca
- Runner
- Joshua Francis-Bates
Camera
- Director of Photography
- Joe Douglas
- Focus Puller
- Jeffrey Vine
- 2nd AC
- Tom Watson
Lighting/Grip
- Gaffer
- Ed Smith
- Spark
- Kong Wako, Max Ashworth
Art
- Art Director
- Martha Howe
- Production designer
- Jade Adeyemi
- Art Assistant
- Lea Otovic
- Art Trainee
- Fenella Evans
- Lead Florist
- Rosie Belben
- Florist
- Charlotte Kantor
Wardrobe
- Stylist
- Frankie Noller
- Make-up
- India Rawlings
- Stylist Assistant
- Alana Newton
Editorial
- Editor
- Scarlett Bovingdon
- Editing company
- Whitehouse Post
Commission
- Commissioner
- Marisa Garner
- Label
- Mgm Studios
- Label
- Capitol Records
Rob Ulitski - 10th July 2023