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Mae Muller 'Me, Myself & I' by Amy Becker-Burnett

Rob Ulitski - 10th July 2023

Mae Muller celebrates being young, free and single in Amy Becker-Burnett's playful promo for Me, Myself & I.

In a liminal office building space, we see Mae relax peacefully amongst the unused furniture, unbothered by boys or any of the baggage that comes with them. A few do appear, however - but they are there on her terms, acting as back-up dancers or doing her hair, for example. 

The transition from new-build, stripped-back environments to blossoming plants and full glam represents Mae's growth and her commitment to her own happiness, whilst encapsulating a contemporary fashion aesthetic. 

"I really wanted this to feel like a proper old skool pop video, pulling a lot of references from early 2000's iconic pop culture, which felt like such a transformative era for music," says Amy Becker-Burnett. 

"Both me and Mae wanted it to feel playful and tongue in cheek, but also have a really strong visual identity. Mae was really collaborative throughout the whole process and so fun to work with, there was always great energy set."

Rob Ulitski - 10th July 2023

Tags

  • Director's notes
  • Pop
  • Pop
  • Identity
  • Liminal
  • Relationship
  • Freedom
  • Performance

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Credits

Production/Creative

Director
Amy Becker Burnett
Producer
Meghan Willcox
Production Company
Executive Producer
Naliah Clair Blissett
1st AD
Akay Delano
PA
Amy Francesca
Runner
Joshua Francis-Bates

Camera

Director of Photography
Joe Douglas
Focus Puller
Jeffrey Vine
2nd AC
Tom Watson

Lighting/Grip

Gaffer
Ed Smith
Spark
Kong Wako, Max Ashworth

Art

Production designer
Jade Adeyemi
Art Director
Martha Howe
Art Assistant
Lea Otovic
Art Trainee
Fenella Evans
Lead Florist
Rosie Belben
Florist
Charlotte Kantor

Wardrobe

Stylist
Frankie Noller
Make-up
India Rawlings
Stylist Assistant
Alana Newton

Editorial

Editor
Scarlett Bovingdon
Editing company
Whitehouse Post

Commission

Commissioner
Marisa Garner
Label
Mgm Studios
Label
Capitol Records

Rob Ulitski - 10th July 2023

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