Director X joins Las Bandas for music video representation
Promonews - 27th Nov 2025
Director X, giant of music video direction, has joined Las Bandas Be Brave for worldwide music video representation.
The director, otherwise known as Julien Christian Lutz, has been directing music videos for the biggest pop and rap global rap artists from the late Nineties to the present day. He is known for his work for Drake, Jay-Z, Tyla, Rihanna, Rosalia, Sean Paul, The Weeknd, Ariana Grande, Kendrick Lamar, Justin Bieber, DJ Khaled, and many more.Â
Director X is unquestionably one of the most viewed music video directors of all time on YouTube, with several of his videos, including Fifth Harmony's Work From Home, now recording views in the billions. His other work includes the movie Superfly, and creating art installations for Nuit Blanche and 'Life of The Earth', in collaboration with the Ontario Science Center, in his hometown of Toronto.Â
Andy Roberts, Director's Rep UK at Las Bandas, says: "We are thrilled to welcome Director X to Las Bandas. His iconic music videos make stars look truly super, while also inspiring billions of views, memes and much 'banging of the damn furnace'. In fact, just stop reading this and go binge."
As well as being repped by Las Bandas, Director X is signed to UnderWonder Content for music videos. Watch his reel here.
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Promonews - 27th Nov 2025
