Commissioner

Nicola Sheppard

Stormzy reflects on the love of his life, in Edem Wornoo's evocative promo for Firebabe.&nbsp;The video opens on a rippling lake, tilting up to a luxury house where Stormzy sits, performing as he&nbsp;stares&nbsp;out at nature.&nbsp;[imgtoken data:1]The beauty of this video is in the tender closeups and intimate presentation of the artist. Away from any type of spectacle or VFX magic, the focus is on pure emotion and a relaxed energy, and showcases a side of the artist that many may not be familiar with.&nbsp;The drawn-out, fluid shots complement&nbsp;the naturalistic light and organic art direction, creating an aesthetic that feels as pure as the emotions the track evokes.&nbsp;

Christopher Melgram

Melissa Holdbrook-Akpose

Edem Wornoo

Mel Giles

Mouthpiece

Ground Work

James Leech

Jeremy Valender

Aaron Z. Willson

Anna Butler

Steve Wingrove

Vinnie Saunders

Mark Gee

Callum Reeves

Joseph Taylor

The Assembly Rooms

Nigel Tadyanehondo

0207 Def Jam

Stormzy 'Firebabe' by Edem Wornoo

Stormzy-'Firebabe'-by-Edem-Wornoo

Ethan + Tom direct an introspective promo for Tendai's&nbsp;Time In Our Lives, where we see a man editing&nbsp;film on an old Steenbeck, taking great care of the material as he watches back the negatives and cuts with trained precision.&nbsp;A sense of yearning nostalgia is created by touching upon&nbsp;the physical traditions of moving image production, whilst hinting at a love story gone astray in a tender performance vignette.&nbsp;The video is refreshingly multilayered and clever in its concept, visualising 'time gone by',&nbsp;not only in a single narrative&nbsp;but by offering snapshots of near-antiquated technology and the traditions that are gradually being lost to&nbsp;the passing of time itself.Great work from the director duo, who won at the UKMVAs&nbsp;this year for their video for Wu-Lu's&nbsp;Ten.&nbsp;

United Kingdom

Sebastian Chan

Ethan + Tom

Liam Wallace Cook

Academy Films

Riaz Ahmed

Fraser Rigg

Elena Argiros

Laura Manners

Jess Horne

Will Wills

Liam Reardon

Connor Coolbear

Electric Theatre Collective

Daniel Brewster

Tendai 'Time In Our Lives' by Ethan + Tom

Tendai--'Time-In-Our-Lives'-by-Ethan-+-Tom

KLVDR's 11 minute epic for Stormzy's big return with Mel Made Me Do It is remarkable in a number of ways, and not least of course due to the star quality and sheer number of the cameo&nbsp;appearances. And yes, that does include the Special One...More to the point is the ambition of the piece. Fom the chatshow hosted by Jonathan Ross and ZeZe Mills, with Stormz sharing the sofa with Louis Theroux and Dina Asher-Smith - watched by Usain Bolt, at his home in Jamaica -&nbsp;to performance elements in the studio and the meeting with Jose Mourihno, to the momentous final chapter bringing a couple of generations of Black British talent together that includes a tribute to the late Jamal Edwards.At that point, Stormzy hands over duties to provide the spoken-word piece called Greatness - written by Wretch 32 and read by Michaela Cole. It's a&nbsp;quietly powerful climax of an impressive and entertaining production - this was a five day shoot,&nbsp;plus shooting Bolt in Kingston - that amounts to a big statement of intent by&nbsp;Stormzy - and reminds us of his unmistakeable charisma.&nbsp;&nbsp;And of course, the eponymous Mel, stylist Melissa Holdbrook-Akpose, namechecked by Stormzy in the songtitle, is there too, both behind and in front of camera - with her lint roller.

KLVDR

Joseph J Goldman

Pulse Films

Nnena Nwakodo

Rik Green

Hands London

Jacqueline Eyewe

Leah Abbott

Hunter Daly

Pieter Snyman

Louis Simonon

Ollie Hogan

Jamie Hodgson

Lola Cookman

Work Editorial

Ellie Johnson and Blaine Pearson

TenThree

Jason Wallis

Olivia Jessop

Grime

Spoken Word

Stormzy 'Mel Made Me Do It' by KLVDR

STORMZY - MEL MADE ME DO IT

Ethan &amp; Tom direct a fresh take on 90's nostalgia in their promo for tendai.&nbsp;Viewers of a certain vintage will remember the excitement and anticipation that came with the TV rolling into the classroom on a school day. Regardless of what was being played on-screen, the whole proceeding was an event, and the director duo have used this as their central concept in the video for Pressure.&nbsp;Shot in a white cyc studio, the understated action happens around this TV, which loops Ceefax-style graphics, revealing lyrics and thematical callbacks to the track.&nbsp;It has the multiformat, inventive trademark that the directors are known for, and achieves an awful lot on limited resources.&nbsp;

Oliver Whitworth

Lexi Kiddo

Jamie Hitchens

Pete Bishop

Afzal Robanni

Adam Fox

Scarlett Gardner

Lily Huang

Ethan Hanz

Luke Morrison

Def Jam Recordings

Universal Music Group

tendai 'Pressure' by Ethan & Tom

Tendai-'Pressure'-by-Ethan-&-Tom

Lava La Rue heads out for a trippy night out in London&nbsp;with her friends, in Paul Herrmann's absorbing video for the blissful High Fidelity.The Berlin-based director creates a colourful, soulful mood, populated by a riveting cast of supporting characters, that is both super-cool and super-lovely. And that is very much in keeping with the style and&nbsp;vibe of Lava and her associate artists in the Nine8 Collective in the past few years.There's even a sweet cameo&nbsp;by fellow Nine8 creative Biig Piig, sultrily appearing on TV screens during the course of this memorable, mesmerizing evening.&nbsp;

Syd Harmony

Ellie Walker

Paul Herrmann

Scarlett Anderson

FRIEND

Shaun Waldie

Nathalie Pitters

Danny Herman

Tommy McMahon

Anil Duru

Nastya Cherkasyuk

Molly Hackney

Tsuyoshi Tamai

Dasha Taivas

Emma Regan

Josh Mannox

Trim Editing

Belal Hibri

Denis Reva

Lucid Post

Soul

Electronic

Lava La Rue ft Biig Piig 'High Fidelity' by Paul Herrmann

Lava-La-Rue-'High-Fidelity'-by-Paul-Herrmann

Bru-C teams up with Teeeezy C for a riveting doc-style video for Playground,&nbsp;paying tribute to the people in his hometown of Nottingham.Shot on 16mm film, this video gets to the heart of what it means to be a Nottingham local, through Bru-C's heartfelt performance and a big cast of extras from his own&nbsp;neighbourhood - the Playground.[imgtoken data:1]Teeeezy gets a real sense of the rapper's background, shooting everywhere from&nbsp;his local pub to the City Ground, home of&nbsp;Nottingham Forest - just promoted back to the English Premier League for the first time in 23 years.The&nbsp;visual also unflinchingly explores the idea of the Playground being&nbsp;a metaphor for the lawlessness and brutality of inner city living. That includes&nbsp;a reverse play on police brutality and touching on undertones of poverty, racism and classism.A viscerally&nbsp;raw and honest representation of Bru-C and his hometown.

Teeeezy C

Chiara Guy

Odyssey

Mathew Nolan

Henry Gill

Sam Fullerton

Harry Coleman

Gordon Wong

Skye Halsey

Dan Levy

Rascal Post

Hip Hop

Bru-C 'Playground' by Teeeezy C

Bru-c-'Playground'-by-Teeeezy-C

Santi self-directs a frosty lo-fi promo for his new track Beautiful Nothing, featuring Gus Dapperton.&nbsp;The concept is a mesmerising clash of VHS-aesthetic vignettes and dreamlike animation, presented through a maximalist, Y2K lens.&nbsp;Overlaid with distorted textures and retrofuturistic graphics, the video is a hypnotic experience to watch, with brilliant creative direction from Anton Reva.[imgtoken data:1]&nbsp;[imgtoken data:2]

Anton Reva

Santi

Sin Yu Sofia

Afnan Yassin

Ramy Dance

Jake River Parker

Las Bandas Be Brave

Common People Films

Christine Trinh

Amarjeet Singh

Thomas English

Rowan Mackintosh King

Freddie Searle

Tamia Diaz

Agnieszka Kocinska

Art Director: Katie South

Tiara Wada

Amam Azike

Nikita Kuhn

Dmitry Stukovnikov

Sian Rowe

Cruel Santino ft Gus Dapperton 'Beautiful Nothing' by Santi

Cruel-Santino-Ft-Gus-Dapperton-'Beautiful-Nothing'-by-Santi

Ethan + Tom direct an introspective promo for up and coming London-based artist tendai.&nbsp;The video builds upon the director duo's trademark eclectic style, mashing together live action footage with stock imagery and vintage&nbsp;home video cutaways.&nbsp;The use of projection and bold colour in the cinematography elevates the visual, which is contained in its location but unrestrained in its aesthetic.&nbsp;

Annie Knight

Ade Udoma

Isabella Culver

Maurizio Von Trapp

Tommaso Colelli

James Huthwaite

Def Jam

Alternative

tendai 'Lately' by Ethan + Tom

tendai -  Lately, (official video)

Remi Laudat directs a visual extravaganza for Amaarae, with a little help from&nbsp;Kali Uchis and Moliy.The video for&nbsp;Sad Girlz Luv Money is a tongue-in-cheek celebration of women in control, inspired by&nbsp;Nineties pop videos.Inside the Sad Girlz Inc tower, the scammers and hustlers are out there living their best lives, making their mullah, swimming in cash, and making any unwelcome male visitor pay for their sins.With a hyperstylised neon aesthetic, the video blends retro-futurism with contemporary digital flair, and the assured performances of Amaarae, Kali Uchis and Moliy - captured in shoots in London,&nbsp;Los Angeles and New York - take the concept to the next level.[imgtoken data:1]

Remi Laudat

Joshua Noon

Kaname Onoyama

Philips Nortey

Kiira Harper

Thomas Mangham

Bruce Langfield

Black Kite Studios

James Marshall

Luke Tierney

Hanan Cher

Emma Friend

Kate McMillan

Matt Allsop

Krunal Saadrani

Studio Augmenta

Kash Powell

Holly Shearn

Amaarae ft Kali Uchis & Moliy 'Sad Girlz Luv Money' by Remi Laudat

Amaarae - SAD GIRLZ LUV MONEY Remix ft Kali Uchis & Moliy (Official Video)

Shan Phearon returns with an electric visual for maverick rap star and cult wordsmith Potter Payper.&nbsp; Street-futurism, big set-piece spectacles and subtext collide as introspective Potter travels a long, dark road in a glowing VW Golf flatbed truck ridden by outlaws, and performs the confessional Gangsteritus amongst mysterious, symbolic figures in the abyss of the night.Taking the texture of UV in a forward-thinking direction, Shan and his team devised and built one of the world's first UV blacklight drones for film, to achieve the striking vision. The music video is part of Apple Music's The Agenda series, pairing UK music's most important contemporary performers&nbsp;with trailblazing filmmakers.

Shan Phearon

Ellis Fox

Greatcoat Films

Simon Oxley

Kareem Adeshina

Amara Rossell

Alessia Lendrum

Fred Searle

Jaime Ackroyd

Tristan Chenais

Hermes Contreras

Domingo Simon Silva

Phil Harris

James France

Noah Furrer

Anthony Hensman

Alex Gregory

Charlie Morris

No.8

Talha Rana

Potter Payper 'Gangsteritus' for The Agenda (Director's Cut) by Shan Phearon

Potter Payper feat. Tiggs - Gangsteritus (Director's Cut)

After their collaboration on the video for <a href="https://www.promonews.tv/videos/2021/08/26/katy-b-under-my-skin-ash-k-halliburton/72524" target="_blank">Under My Skin</a>, Ash K Halliburton and Katy B join forces once again for&nbsp;new banger Lay Low.Set within an intriguing theatre setting, the performance-driven promo experiments with choreography, lighting patterns and slick, film noir-style art direction.&nbsp;The rich colour palette compliments the theatrical concept, and Katy B's passionate performance exudes a sensual, playful vibe.

Ash K Halliburton

Katy B 'Lay Low' by Ash K Halliburton

Nicola Sheppard

Commissioner

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