Commissioner

Nicola Sheppard

Troy Roscoe takes things to a new nerve-shredding level in his latest collab with Potter Payper, in a brilliant, horror movie-inspired&nbsp;video for Scenes.&nbsp;Paying homage to some of the great horror films - including&nbsp;Ring and The Shining - reality distorts in Potter's home, bringing as supernatural entities and clones invade his safe space. With a saturated red colour palette and eerily calm camerawork, this a gripping combination of playfulness and dread, with a fabulously intense performance by Potter Payper at the core.[imgtoken data:1]&nbsp;&nbsp;&nbsp;"This one was so fun, with endless directions we could have taken it," confirms Roscoe. "The song and lyrics are so vivid it was super hard to keep my ideas contained."Scenes references some of the best movie horror scenes, shot all static and with a&nbsp;heavy push of red on the colour palette. I think people will be excited to see Potter in a video of this style, as it’s quite far away from anything he’s put out before."[imgtoken data:2]Consummately produced and relentlessly entertaining, the video feels like another step up&nbsp;for both Potter Payper and Troy Roscoe - and raiding the horror canon feels like&nbsp;a shockingly good fit for them both.

Lottie Toon

Molly Ashman

Troy Roscoe

Jordi Estapé

Marisa Garner Associates

EM Films

Steve Cameron

Pieter Snyman

Marisa Garner

Edwin Brawn

Freddie Wright

Bobby Brown

Oliver Bingham

Michael Mroczek

Melissa Baugh

Spirit Studios

0207 Def Jam

Potter Payper 'Scenes' by Troy Roscoe

Potter-Payper-'Scenes'-by-Troy-Roscoe

Teenage love fails to run smoothly in Ethan &amp; Tom's excellent take on a high school musical for Tendai.A frosty moment between Tendai and his girlfriend - played by&nbsp;Sephora Parish - is played out in the halls of a London school, in a series of well-crafted sequences that involve a sizeable supporting cast.It's of a piece with the directing duo's facility with experimental camera techniques, with a constantly moving camera, which ends up rotating around the couple.But this is also arguably Ethan &amp; Tom's most sophisticated video so far in terms of execution, with an element of dramatic tension and a proper pop video feel in terms of scale and look. A real step-up for the talented directing duo.

United Kingdom

Ethan + Tom

Theo Hue Williams

Academy Films

Elena Argiros

Ty Hack

Maggie Curwin

Fraser Rigg

Rupert Hornstein

Matt Allsop

Elena Isolini

Riaz Ahmed

Dolly Milkes

Connor Coolbear

Oliver Whitworth

Electric Theatre Collective

Kodak

Mouthpiece

Sephora Parish

Tendai ‘Ughh… Parent’s Evening’ by Ethan & Tom

tendai - Ughh Parents Evening

Stanley Brock directs an engrossing promo for Potter Payper.&nbsp;Tracking from left to right through a series of contained domestic sets, the video sees Payper and a cast of characters in their natural environments, interweaving narrative vignettes with intense&nbsp;performance shots.&nbsp;It's a powerful concept, influenced by society at large and the artist's journey to date, and the careful attention paid to design and executing the concept elevates the visual to one of his best yet.&nbsp;Another excellent addition to&nbsp;Potter Payper's impressive videography, and another demonstration of the skills of&nbsp;director Stanley Brock.&nbsp;

Hugo Harris

Stanley Brock

Chloe Culpin

My Accomplice

Nathan James Tettey

Ramzey Sabbagh

Ailsa Aikoa

Jamie Clark

Joe Ramsden

Irys Steel

Ross Dixon

Okay Studio

Outpost

Gradficafx

Iste Ashik

Potter Payper 'Multifaceted' by Stanley Brock

Potter-Payper-'Multifaceted'-by-Stanley-Brock

Troy Roscoe directs a stripped-back yet hugely captivating promo for Potter Payper.&nbsp;Shot at night with a backdrop of neon shopfronts, the video features a tireless performance from Payper, whilst different characters play out their day-to-day routines.&nbsp;The approach works like a charm on this project, with the three minute runtime passing by like a bright spark, never feeling stale or tired."Simplicity is key in this one," Rocoe explains.&nbsp;"I think sometimes as creatives we overthink our ideas, trying to constantly improve on what’s already out there or to come up with something that’s not been done. But sometimes you have to reign it in and realise less is more."Shot in what was actually three takes, this one-take form visual sees Potter Payper in a dystopian-lit corner shop location, as the world around him evolves, whilst he performs in a nonchalant manner undisturbed by anything around him. Potter smashed this and took direction super well, which enabled us to shoot all of this within two&nbsp;hours!"I'm definitely going to get into more one-take content -&nbsp;or even just more tripod shots as not everything has to have crazy movement."

Marisa Ganer

Josh Tue

Alex Gregory

Def Jam

No.8

Grime

Potter Payper 'Corner Boy' by Troy Roscoe

Potter-Payper-'Corner-Boy'-by-Troy-Roscoe

Stormzy reflects on the love of his life, in Edem Wornoo's evocative promo for Firebabe.&nbsp;The video opens on a rippling lake, tilting up to a luxury house where Stormzy sits, performing as he&nbsp;stares&nbsp;out at nature.&nbsp;[imgtoken data:1]The beauty of this video is in the tender closeups and intimate presentation of the artist. Away from any type of spectacle or VFX magic, the focus is on pure emotion and a relaxed energy, and showcases a side of the artist that many may not be familiar with.&nbsp;The drawn-out, fluid shots complement&nbsp;the naturalistic light and organic art direction, creating an aesthetic that feels as pure as the emotions the track evokes.&nbsp;

Christopher Melgram

Melissa Holdbrook-Akpose

Edem Wornoo

Mel Giles

Ground Work

James Leech

Jeremy Valender

Aaron Z. Willson

Anna Butler

Steve Wingrove

Vinnie Saunders

Mark Gee

Callum Reeves

Joseph Taylor

The Assembly Rooms

Nigel Tadyanehondo

Stormzy 'Firebabe' by Edem Wornoo

Stormzy-'Firebabe'-by-Edem-Wornoo

Ethan + Tom direct an introspective promo for Tendai's&nbsp;Time In Our Lives, where we see a man editing&nbsp;film on an old Steenbeck, taking great care of the material as he watches back the negatives and cuts with trained precision.&nbsp;A sense of yearning nostalgia is created by touching upon&nbsp;the physical traditions of moving image production, whilst hinting at a love story gone astray in a tender performance vignette.&nbsp;The video is refreshingly multilayered and clever in its concept, visualising 'time gone by',&nbsp;not only in a single narrative&nbsp;but by offering snapshots of near-antiquated technology and the traditions that are gradually being lost to&nbsp;the passing of time itself.Great work from the director duo, who won at the UKMVAs&nbsp;this year for their video for Wu-Lu's&nbsp;Ten.&nbsp;

Sebastian Chan

Liam Wallace Cook

Laura Manners

Jess Horne

Will Wills

Liam Reardon

Daniel Brewster

Tendai 'Time In Our Lives' by Ethan + Tom

Tendai--'Time-In-Our-Lives'-by-Ethan-+-Tom

KLVDR's 11 minute epic for Stormzy's big return with Mel Made Me Do It is remarkable in a number of ways, and not least of course due to the star quality and sheer number of the cameo&nbsp;appearances. And yes, that does include the Special One...More to the point is the ambition of the piece. Fom the chatshow hosted by Jonathan Ross and ZeZe Mills, with Stormz sharing the sofa with Louis Theroux and Dina Asher-Smith - watched by Usain Bolt, at his home in Jamaica -&nbsp;to performance elements in the studio and the meeting with Jose Mourihno, to the momentous final chapter bringing a couple of generations of Black British talent together that includes a tribute to the late Jamal Edwards.At that point, Stormzy hands over duties to provide the spoken-word piece called Greatness - written by Wretch 32 and read by Michaela Cole. It's a&nbsp;quietly powerful climax of an impressive and entertaining production - this was a five day shoot,&nbsp;plus shooting Bolt in Kingston - that amounts to a big statement of intent by&nbsp;Stormzy - and reminds us of his unmistakeable charisma.&nbsp;&nbsp;And of course, the eponymous Mel, stylist Melissa Holdbrook-Akpose, namechecked by Stormzy in the songtitle, is there too, both behind and in front of camera - with her lint roller.

KLVDR

Joseph J Goldman

Pulse Films

Nnena Nwakodo

Rik Green

Hands 

Jacqueline Eyewe

Leah Abbott

Hunter Daly

Louis Simonon

Ollie Hogan

Jamie Hodgson

Lola Cookman

Work Editorial

Ellie Johnson and Blaine Pearson

TenThree

Jason Wallis

Olivia Jessop

Spoken Word

Stormzy 'Mel Made Me Do It' by KLVDR

STORMZY - MEL MADE ME DO IT

Ethan &amp; Tom direct a fresh take on 90's nostalgia in their promo for tendai.&nbsp;Viewers of a certain vintage will remember the excitement and anticipation that came with the TV rolling into the classroom on a school day. Regardless of what was being played on-screen, the whole proceeding was an event, and the director duo have used this as their central concept in the video for Pressure.&nbsp;Shot in a white cyc studio, the understated action happens around this TV, which loops Ceefax-style graphics, revealing lyrics and thematical callbacks to the track.&nbsp;It has the multiformat, inventive trademark that the directors are known for, and achieves an awful lot on limited resources.&nbsp;

Lexi Kiddo

Jamie Hitchens

Pete Bishop

Afzal Robanni

Adam Fox

Scarlett Gardner

Lily Huang

Ethan Hanz

Luke Morrison

Def Jam Recordings

Universal Music Group

tendai 'Pressure' by Ethan & Tom

Tendai-'Pressure'-by-Ethan-&-Tom

Lava La Rue heads out for a trippy night out in London&nbsp;with her friends, in Paul Herrmann's absorbing video for the blissful High Fidelity.The Berlin-based director creates a colourful, soulful mood, populated by a riveting cast of supporting characters, that is both super-cool and super-lovely. And that is very much in keeping with the style and&nbsp;vibe of Lava and her associate artists in the Nine8 Collective in the past few years.There's even a sweet cameo&nbsp;by fellow Nine8 creative Biig Piig, sultrily appearing on TV screens during the course of this memorable, mesmerizing evening.&nbsp;

Syd Harmony

Ellie Walker

Paul Herrmann

Scarlett Anderson

FRIEND

Shaun Waldie

Nathalie Pitters

Danny Herman

Tommy McMahon

Anil Duru

Nastya Cherkasyuk

Molly Hackney

Tsuyoshi Tamai

Dasha Taivas

Emma Regan

Josh Mannox

Trim Editing

Belal Hibri

Denis Reva

Lucid Post

Soul

Electronic

Lava La Rue ft Biig Piig 'High Fidelity' by Paul Herrmann

Lava-La-Rue-'High-Fidelity'-by-Paul-Herrmann

Bru-C teams up with Teeeezy C for a riveting doc-style video for Playground,&nbsp;paying tribute to the people in his hometown of Nottingham.Shot on 16mm film, this video gets to the heart of what it means to be a Nottingham local, through Bru-C's heartfelt performance and a big cast of extras from his own&nbsp;neighbourhood - the Playground.[imgtoken data:1]Teeeezy gets a real sense of the rapper's background, shooting everywhere from&nbsp;his local pub to the City Ground, home of&nbsp;Nottingham Forest - just promoted back to the English Premier League for the first time in 23 years.The&nbsp;visual also unflinchingly explores the idea of the Playground being&nbsp;a metaphor for the lawlessness and brutality of inner city living. That includes&nbsp;a reverse play on police brutality and touching on undertones of poverty, racism and classism.A viscerally&nbsp;raw and honest representation of Bru-C and his hometown.

Teeeezy C

Chiara Guy

Odyssey

Mathew Nolan

Henry Gill

Sam Fullerton

Harry Coleman

Gordon Wong

Skye Halsey

Dan Levy

Rascal Post

Hip Hop

Bru-C 'Playground' by Teeeezy C

Bru-c-'Playground'-by-Teeeezy-C

Santi self-directs a frosty lo-fi promo for his new track Beautiful Nothing, featuring Gus Dapperton.&nbsp;The concept is a mesmerising clash of VHS-aesthetic vignettes and dreamlike animation, presented through a maximalist, Y2K lens.&nbsp;Overlaid with distorted textures and retrofuturistic graphics, the video is a hypnotic experience to watch, with brilliant creative direction from Anton Reva.[imgtoken data:1]&nbsp;[imgtoken data:2]

Anton Reva

Santi

Sin Yu Sofia

Afnan Yassin

Ramy Dance

Jake River Parker

Las Bandas Be Brave

Common People Films

Christine Trinh

Amarjeet Singh

Thomas English

Rowan Mackintosh King

Freddie Searle

Tamia Diaz

Agnieszka Kocinska

Art Director: Katie South

Tiara Wada

Amam Azike

Nikita Kuhn

Dmitry Stukovnikov

Sian Rowe

Cruel Santino ft Gus Dapperton 'Beautiful Nothing' by Santi

Cruel-Santino-Ft-Gus-Dapperton-'Beautiful-Nothing'-by-Santi

Ethan + Tom direct an introspective promo for up and coming London-based artist tendai.&nbsp;The video builds upon the director duo's trademark eclectic style, mashing together live action footage with stock imagery and vintage&nbsp;home video cutaways.&nbsp;The use of projection and bold colour in the cinematography elevates the visual, which is contained in its location but unrestrained in its aesthetic.&nbsp;

tendai 'Lately' by Ethan + Tom

Nicola Sheppard

Commissioner

Videos featuring Nicola Sheppard

2023 (4)

2022 (10)

2021 (9)

2020 (14)

2019 (19)

2018 (20)

2017 (1)

2014 (1)

Popular content

Is this your profile?

Feedback

Latest Videos