JayO ft Popcaan 'Hmm' by Sau Ali
Rob Ulitski - 29th Nov 2024
JayO teams up with Sau Ali to deliver a beautiful promo for new track Hmm, featuring Popcaan.
The visualiser immerses viewers in the lively atmosphere of Joy’s Hair Studio, where three young women candidly discuss the wrong-doings of men in their lives. From outside the studio, we see JayO watch in awe as the ladies suddenly break into captivating choreography, their movements embodying the vibrant, fiery energy of the track.
Popping with vibrancy, the heavy use of colourful lighting and flickering strobes feels almost dreamlike - and fittingly so, because there is a clever twist coming at the end of these captivating visuals.
Featured sponsors
Rob Ulitski - 29th Nov 2024
Tags
Popular content
Feedback
Problem with this page? Let us know
Credits
Production/Creative
- Director
- Sau Ali
- Producer
- Chiara Mannarino
- Executive Producer
- God Bless Chennessy
- Executive Producer
- Oe
- 1st AD
- Keerthana Raja
- Production Assistant
- Stephanie Lovent, Giovanni P
Camera
- Director of Photography
- Samehhooperdrop
- Focus Puller
- Tom Clapson
- 2nd AC
- James Huthwaite
- Steadicam
- Austin J Phillips
- Camera Trainee
- Luke Hawdon. Kit
Lighting/Grip
- Gaffer
- Stephen Allwright
- Spark
- Joe @dabbs_josepho
Art
- Set Designer
- Shania Wright. Art Department Assistant
Casting
- Lead actor
- Natasha Scrase
- Lead Dancer
- Jenna Brandon
- Lead Dancer
- Zadie Ameilia
- Lead Dancer
- Eliya Gabrielle
- Casting & Movement
- Ricky Labib , Nixldncreative
Editorial
- Editor
- Nzimah Akpan
Grading
- Colourist
- Nzimah Akpan
VFX
Agent
- Director's Representation
- LR
Commission
- Commissioner
- Nicola Sheppard
- Label
- 0207 Def Jam
Rob Ulitski - 29th Nov 2024