Ludovic Gontrand directs a memorable promo for Brussels-based soul and hip-hop artist Blu Samu's fiery comeback. The promo for Turquoise is set on a beach at night, but the bathers are acting like it’s the middle of the day…snoozing, reading, and chilling out, the whole setup reminiscent of a Martin Parr photograph. We see Blu Samu as a human torch running through the crowd, with an almost spiritual energy, illuminating the space around her. But it’s as if she’s invisible - not noticed by anyone - she’s then reborn in the healing powers of the ocean.Amazingly, the whole concept was filmed in camera - including the potentially perilous fire special effects - and this called for careful planning and a cold night to shoot on, as well as a skilled stunt team and multiple cameras to capture the footage.

Peter Haueis directs a bewitching promo for The Offline's Plages Des Casernes. The video celebrates a sense of analogue nostalgia, which complements the artist's atmospheric, cinematic soundscapes. Several techniques were used to create the melancholic, dreamlike aesthetic - Super8 material filmed by the artist in France was screened on Sony Trinitron vintage TV Sets, creating vivid, raw images. MiniDV cameras were then plugged into the TV sets, with video feedback and CRT TV-effects generated until The Offline loses himself in the looping images.

Iacopo Carapelli directs an arresting promo for Italian composer and musician Caterina Barbieri.Created in collaboration with artist Ruben Spini, Broken Melody is visually portrayed through slow-motion footage of different bodies levitating, intertwining and restlessly lying on the ground, in vignettes beautifully captured by DoP Giuseppe Favale.The video boasts fascinating locations, which are equally intimate and monumental, and lend a certain surreality to the concept. Broken Melody stands as a reflection of our times, in which the beautiful and the dreadful effortlessly coexist.

Blinkink’s Stevie Gee and Essy May direct a dreamlike promo for The Range, AKA James Hinton. The music video for Urethane - from Mercury, Hinton's first album in six years - follows a set of twins on their journey to seek mercury on another planet; the most sought after commodity in this beautifully animated world. Ruled by the mercury man, the characters eventually morph into him after being consumed by all of his power.The video explores themes of decay, growth and rebirth, visualised in iridescent textures and soft pastel colour palettes, which simultaneously feel both nostalgic yet contemporary.The director duo's distinctive style shines magically throughout the concept, creating a world that feels familiar yet otherworldly, and provides an unexpected visual treatment for the track.

Dylan Friese-Greene directs an introspective promo for Irish rock band Just Mustard. The video depicts a series of everyday situations - hanging out with friends, dancing on your own, lying in bed - in an increasingly apathetic, dreamlike way. The use of rippling effects elevates the transcendental vibes, and a particular vignette with the characters all tapping the screen seems to suggest a breaking of the fourth-wall, which draws viewers into this same surreal space.

KC Locke directs a powerful visual for Pip Millett, seamlessly combining realism with escapist fantasy, for Ride With Me. The video starts in sombre black and white, dramatising a moment in the breakdown of a relationship, overseen by Millett. Then it dissolves to colour and she is driving a vintage American car, which soars into the sky, high above the streets of Manchester. It's an ambitious and brilliantly realised concept, and follows the trend in KC Locke's work towards the greater use of visual effects, with artist performance. "When Pip Millett sent me this song I knew it would be a classic," he says. "This is our tenth video together, after handheld, self-shooting our first video together under three years ago with Danny Usman pulling focus. Now we're flying cars over Manchester and making really meaningful, cinematic videos in the R&B space."I really enjoy working with Pip and helping share her vision... [And] I'm really enjoying pushing the boundaries, mixing in-camera with CGI and building worlds for artists to live in."

Artist/musician and filmmaker DFTCNT self-directs the stylish and powerful promo for Raw. The video follows DFTCNT's debut Flux, one of the most awarded independent music videos of 2021, winning over 40 international film awards for best music video and best experimental short.Raw is the artist's second collaboration with cinematographer Henry Gill, and paints an elegant, dreamlike exploration of consumerism, voyeurism, surveillance, violence, power and tyranny.Filmed on a Phantom Flex4k, the key inspirations for the video were the early commercials of Fincher, Herb Ritts and Ridley Scott. The video packs a massive punch, and the inspired editing helps create a palpable sense of mystery and anticipation.

Lu Xiao Wei directs a mesmerising promo for Toronto-based multi-instrumentalist Luna Li. On the pulsating streets of nighttime LA, we see Li drift around in a car with several friends, making several stops to perform an improv dance with her doppelgänger and cycle through different slick outfits. In a dreamlike haze of vignettes, Li shines through with an understated yet magnetic presence, whilst the ethereal cinematography and unexpected styling choices create a world that is very much tailored to the artist and her aesthetic.