Jacek Zmarz directs a dreamlike promo for Chartreuse, which sees a handful of characters each wrapped in their own mini narratives, wondering around a mysterious forest. . The video for Switch It On, Switch It Off is built around the central image of a parachutist who hasn't quite stuck his landing, presented as an interwoven montage of surreal dreamscapes, connected by a sense of whimsical wonder. "The video is inspired mainly by some Tarkovsky films and a little cottage that I visited a couple times as a kid," Zmarz mentions. "The image of the parachute diver was always there for me when listening to the song, and him getting carried away became the central point on which we built the rest of the video."I love the song's musical fluctuations and lyrics that sometimes felt like an internal monologue, and I wanted the video to feel like an exploration of these types of private and tender moments, things that can run away in your head until something happens in the real world and snaps you out of it."
Rob Ulitski - 9 days ago