Oska Zaky directs a thoughtful promo for alt-soul artist The Isle Of CC. Exploring the gradual realisation of the artist's gender fluidity, the video sees CC stuck in a dreamlike flow, stuck in limbo whilst the artistic vignettes play out on-screen. The theatrical art direction in the interior scenes contrasts against the natural landscapes, and the transition from black and white to full colour also represents the theme of evolution present in the concept.

Ellie Dixon laments her online haters, in Jasmine De Silva's promo for Swing! The vibrant visual sees Dixon appear in several baseball-inspired vignettes, shot in a studio to give a heightened, dreamlike feel.The eccentric, larger than life costumes and art direction mirror the internet's blurred lines between artificial and real worlds, and Dixon's captivating performance anchors the concept in a candid way."I wrote this song when I was feeling particularly beaten down by negativity from other people," she explains. "I’d had way too much social media so I switched my phone off for a week, shut myself in my bedroom, and let myself be silly and angry and crack jokes."It’s basically one big ridiculous baseball metaphor reminding you that you are better than the bad things being thrown at you. Swing back baby!"

Matt Grosso directs an energetic performance promo for Zack King. The video for What's On Your Mind interweaves several colourful performance vignettes, blended with dynamic transitions. Emily Winzenz appears as the model/actress in the video, appearing throughout to give context to King's anxieties, and create a slightly dreamlike version of reality.

Alex J Corona directs a sunsoaked promo for Poté featuring INFAMOUSIZAK.Out in a forest, we see the artists perform amongst a series of natural backdrops, whilst a flair of abstract art direction lends a surreal edge to the visual. Oversized plants, a car adorned in overgrown flora and mixed materials elevate the ethereal vibe of the track, whilst the understated performances anchor the concept in a dreamy world of its own.

Directing duo NoCowboys - Jody Elizabeth and Betty Cutting - direct an effervescent promo for London-based Irish artist April. The concept for 54321 blends shimmery metallic textures and dreamlike performance vignettes, amplifying the hypnotic vibes of the track. The use of in-camera experimentation and reflected light seamlessly blends the multiple setups, giving the whole concept a singular style and aesthetic. "(We) had been looking for an opportunity to experiment with light, installations and in-camera effects for a while, so were delighted when this brief landed from April," say NoCowboys. "The whole process was a big, playful experimentation, as we found and tried different objects and textures to pass light through and bounce off."Massive thanks to art director Jessamy Hadfield for bringing to life and creating the mirror installation based on some terrible sketches we sent. And of course the dream duo of DoP James Chegwyn and gaffer Luca Piercey, producer Brooke Lagana, and Rose Esme Lucas, who we teamed up with again after our Rosie Lowe music video."

Daniel Broadley directs a breezy performance promo for Pixey. In the video for I'm Just High, we see the artist hanging out in her bedroom, performing and posing until she gets whisked away to an outdoor fantasy land, stacked high upon a pile of mattresses and eventually floating out in a body of water.The evocative visual is a sun-soaked dream, and harks back to late 90's/early 00's nostalgia, but with a refreshing, understated twist. An absorbing watch and perfect introduction to the Liverpool-based singer, producer and multi-instrumentalist.

Tanmay Chowdhary visualises a poignant promo for Young The Giant.The dreamlike concept explores aspiration, family and sacrifice, in a beautiful series of multiformat vignettes. The use of vintage homemade footage and crisp, contemporary setups highlights the themes of the visual, and creates a thought-provoking contrast throughout. "The film is an experimental interlace of hyperrealities - all of which merge through the brown gaze on the pursuit of the American Dream, reflecting and questioning the journey away from the roots," explains Tanmay Chowdhary. "Flowing between the timelines of VHS footage captured by Sameer’s father - documenting his life from a baby to an adult - and dreamlike recreations of portraits of the South Asian diaspora on the shores of the abandoned Salton Sea, the film is a homage to the sacrifices made by first generation immigrants who moved West to provide a better future for their families."The film was created by an all-brown cast and crew, and it was the first time we experienced that in America."

Jodeb explores identity and freedom in the wonderful promo for Diplo & TSHA's Let You Go, featuring Kareen Lomax. Blending the structure of a short film and music video, the concept follows a group of four friends who rebel against the suffocating and forbidding rules of their hometown, stealing a vehicle and escape, and make their way via various means, and evading capture and danger, on the adventure of a lifetime.Filmed in Guatemala - with marvellous cinematography by Alexandre Nour - the aesthetic is dreamlike but gritty, representing the dichotomy of chasing freedom but the constraints of reality. Jodeb does a perfect job of balancing these opposing ideas, in a fast-paced video teeming with extraordinary imagery, and celebrating the closeness of the quartet, bonded by their rejection of societal norms. They are looking for a new safe haven - and by the end they may have found one.