JayO teams up with Sau Ali to deliver a beautiful promo for new track Hmm, featuring Popcaan.The visualiser immerses viewers in the lively atmosphere of Joy’s Hair Studio, where three young women candidly discuss the wrong-doings of men in their lives. From outside the studio, we see JayO watch in awe as the ladies suddenly break into captivating choreography, their movements embodying the vibrant, fiery energy of the track.Popping with vibrancy, the heavy use of colourful lighting and flickering strobes feels almost dreamlike - and fittingly so, because there is a clever twist coming at the end of these captivating visuals.

A man's unruly hair derails his efforts to look presentable for a date, in Mark Van Heusden's hilarious promo for GUYY. We've all had bad hair days, where our locks just don't want to work with us, and risk destroying our entire look. The main character in the video for Insane has a particularly strenuous fight with his, until he finally resorts to drastic measures. Absorbing as it's funny, the video features a superb performance from actor Rory Nolan, and elevates a simple concept to something really engaging."I loved the energy of this track and I immediately thought of someone dancing to the track, but I wanted something more to happen than just that," explains Mark Van Heusden."I think everyone has had days where your hair is just not doing what you want and you feel a bit insecure because of it. I recently committed to shaving my head and felt so good about it, that I decided to make that the central narrative of this video."