The latest from director/animator Gustaf Holtenäs is the video for artist/producer and PC Music founder A.G. Cook - a fantastical, idiosyncratic interpretation of British history, as only Holtenäs could create.Following his incredible work for Black Midi and Iron Maiden, in the video for Cook's dreamy synth anthem Soulbreaker Holtenäs presents an alternative history of Britain as three interlocking chapters: mythological creatures of a magical medieval fantasy become part of the fabric of the present-day - and Soulbreaker is the videogame of choice.After that we are in the videogame itself, an imagined future of endless possibility - or both. Cue some spectacular sequences - and stomach-churningly destructive examples of 'soul-breaking'...Talking to Promonews, Gustav Holtenas explains that this was a project which began with an idea by Cook, and took him more than six months to complete. "This must be the most British video I have ever done, almost as it is some kind of nationalistic propaganda," says the director. "If I had done the video today, I would have written it differently than one year ago. To not even mentioned the colonial aspect of UK makes the video kind of flat in the contemporary landscape."But enough of trash-talking my own video. I guess the video is as non-political and fantasy-based as The Lord Of The Rings was with WW2. As a big fan of history, archaeology and mythology, we wanted it to be like a surreal dream of heritage, even bending history creating a fake past and future. I see the video as a though experiment of causality that ending up in a paradoxical lineage of nationality."As the production of the video, the story was initiated by A.G. and went on working on it for half a year. I did 95 percent of all the animation work myself, working slowly in peace and inviting some friends adding additional touches on some scenes."

Lauzza directs an atmospheric promo for PinkPantheress takes us down to the woods, glitching and warping along the way, in Lauzza's atmospheric and otherworldly video for Reason.Intercut with some spooky chase scenes and VFX, the video leans heavily into the fantasy genre, with dreamlike cinematography to lean into this illusory style. Previously unreleased, Pink Pantheress chose the event of her recent birthday to unveil this visual delight as a gift to her many fans.

Kassandra Powell and Joe Wood collaborate to direct an alluring gothic fantasy for the debut single by Raven Numan - daughter of synth-pop legend Gary Numan. The midnight blue and silver-hued video for My Reflection is set in a dark netherworld - art directed by Alan Scott - adorned with candelabra and cracked mirrors. Anchored by a charismatic performance from Raven, it's a suitably enigmatic visual with plenty of visual appeal for the plaintive goth-pop track.

Pop newcomer Absolutely meets her giant self in Dano Cerny's seductive gothic fantasy.The video for Close To You sees the artist - real name Abby Keen - explore a desolate environment, before happening upon a giant version of herself.This döppelgänger takes care of her, protecting her from the unknown, and though they are complete opposites in size, they share a friendship and an understanding, which connects them on a deep level. With clever visual effects and an offbeat, surreal style, it's a brilliant introduction to the artist for those who might be unfamiliar, and a grand, ethereal visual presence that is befitting of the track.