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Lydia May 'You've Got This Kid' by Charlene Jones

Rob Ulitski - 9th Dec 2024

Charlene Jones directs an evocative promo for singer-songwriter Lydia May, with a world of childhood dreams, brought to life by a whimsical, dreamlike set. 

The video for You've Got This Kid takes the viewer on a captivating journey, following Lydia as she grows up, starting with a playful performance beneath a mobile and moving on to moments of wonder with bubbles and a jewellery box. We finally reach the grand stage, where the set and art direction mirrors the opening scene.

Anchored by May's authentic and accessible performance, Incorporating user-generated, childhood fan videos, we connect with the loyal community Lydia has already built, while highlighting the universal theme of daring to dream big.

Rob Ulitski - 9th Dec 2024

Tags

  • Performance
  • Dream
  • Fantasy
  • Community
  • Authentic
  • UGC

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Credits

Featured here in the credits?

Production/Creative

Director
Producer
Mariella Driskell

Camera

Director of Photography
Amy Reid
Focus Puller
Ruby Ballantyne

Lighting/Grip

Gaffer
Jamie Heff

Art

Art Director
Alice Medlock

Wardrobe

Make-up
Zoe Lee
Wardrobe
Elliot Mcgregor

Editorial

Editor

Grading

Colourist
Lois Chapman
Colour grade company

Rob Ulitski - 9th Dec 2024

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