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Charlotte Jane 'Get It Right' by Charlie Watts

Rob Ulitski - 18th Dec 2020

Charlie Watts directs an introspective promo for rising pop artist Charlotte Jane. 

Experimenting with reflections and mirrored effects, the videos sees Jane as a fly-on-the-wall spectator to a tumultuous relationship, intercut with beautifully stripped-back performance vignettes. 

The locations play a key role in the concept, with each space representing the tangible heartbreak and doubt present in the track. The clever trickery of reflection vs reality adds an extra layer of meaning, as the two doppelgängers react in different ways, unable to come to an agreement. And DoP Dan McPake keeps a raw and authentic feel to the video with desaturated natural lighting and sedated camera movement. 

"It was great to team up with Charlotte on this project," says Watts. "With the track itself being so considered and beautiful, we thought it only appropriate to create some interesting frames to accompany it."

Rob Ulitski - 18th Dec 2020

Tags

  • New Director
  • Pop
  • Reflection
  • Heartbreak
  • Relationship

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Credits

Production/Creative

Director
Charlie Watts
Producer
Luis Cross
Production Company
03:am Ltd
1st AD
Dom Child

Camera

Director of Photography
Dan McPake
Focus Puller
Sim Bala
2nd AC
Abigail Timmins

Lighting/Grip

Gaffer
Phil Hurst

Art

Art Director
Will Gale

Wardrobe

Wardrobe
Natalie Roar
Hair
Claire Healey
Make-up
Emily Wood

Grading

Colourist
Alexandre Nerzic

Commission

Commissioner
Label
Sony Music Germany

Rob Ulitski - 18th Dec 2020

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