June sizzled, and so did the videos. Here's our pick of the vids featured on Promonews in the month when the summer really kicked off - starting with Addison Rae...

Our pick of the work featured here last month sees the pop video-making business moving into full-throttle eye-popping entertainment mode.As the medium fights back to retain and regain eyeballs - and also still make a big impact once its sliced to pieces for socials - we've entered a new era of maximalism. Also, we're getting new dimensions of brazen sexiness. Everyone is pulling out the stops.The evidence in the VOTM for April 2025 is here from LateMilk's latest for AJ Tracey, down to Charlotte Rutherford's Zara Larsson, a video hotter than an 18-wheel Mack Truck's radiator.And we get one thing or the other thing, or both, in the new videos for Bbyafricka, Doechii, Megan Thee Stallion, Obanjayar, PinkPantheress (the other one this past month by Charlotte Rutherford) and Yungblud (pictured). Then there's the impact of AI. Was April the month where it began to make some kind of sense? For different reasons the videos for The Darkness, and Snoop Dogg and friends, provide the evidence there. in both cases, the immense potential of the technology is still being controlled by humans.And then, as always, there was a whole lot of other stuff. We enjoyed that too!

The pick of the videos featured here last month, from the global superstars to exciting new prospects and everything in between.February brought us a return-to-form blockbuster from Lady Gaga, intriguing visuals to accompany The Weeknd's new album, slick K-Pop entertainment from LISA and Jennie; a gentle outing for one of the UK's biggest artists, Sam Smith.At home there was strong work affirming the return of major label artists Joy Crookes, Cian Ducrot, Cat Burns, AJ Tracey & Jorja Smith - and then Little Simz popping up at the end of the month with a storming return.Much other good things too, from the leftfield, here and elsewhere - Rianne White's video for Black Country, New Road; Niall Trask and Alabaster Deplume, US directors MAMA's debut for Jarina De Marco; Self-Esteem and Peiers Dennis; Joe Connor's surfer film for Gregory Alan Isakov; Jim Londgen for Oracle Sisters once again. Plus the unexpected third Fontaines D.C. video by Luna Carmoon, bringing together the lead characters from the previous two (above). So whatever horrible sh*t was going on in the world at large, at least it turned out to be an encouraging month in terms of music and music videos for the coming year...

Here's the top 10 'most viewed' videos on Promonews last year - which are the videos we featured in 2024 that have gained the highest number of page reads.Presenting the list in reverse order, here the videos from 10 to 1 - and you can find the 'Most Viewed' stories from 20 through to 11 here. 10. Khruangbin 'A Love International' by Scott Dungate"After making two award-winning videos for Khruangbin, Scott Dungate reunites with the Texan band for a third time - and the video for A Love International will surely be attracting more honours."Director: Scott DungateEditing company: Trim Editing 9. Lisa 'Rockstar' by Henry Scholfield"Just released and already breaking the internet, LISA from K-Pop titans BLACKPINK launches her first solo project in three years with a breathtaking video directed by Henry Scholfield..."Director: Henry ScholfieldProd company: Academy FilmsVFX company: Black Kite Studios 8. Eminem 'Houdini' by Rich Lee"More than 25 years since Eminem first created his iconic alter-ego, Slim Shady is back - and Em puts the old team back together, including director Rich Lee, for the hugely entertaining video for Houdini."Director: Rich Lee 7. Soft Play 'Everything And Nothing' by Thomas Davis"Thomas Davis directs a last hurrah for Soft Play - and what a way to go out."Director: Thomas DavisProd company: Common People Films 6. Paul Heaton 'Fish ‘n’ Chip Supper' by Andy Hylton"Andy Hylton directs his tenth music video for Paul Heaton telling the tale of a Manchester husband’s mission to get the fish supper being scuppered by his mates down the pub - featuring Pearce Quigley and Diane Morgan as his 'hangry' wife."Director: Andy Hylton 5. Fontaines D.C. 'Starburster' by Aube Perrie"There is [a] sense that somehow Chatten has wondered into other worlds, and we are finding out about those worlds from his perspective... The use of an inhaler puff to break up the structure, is also very effective device to highlight the fragmented, almost unreadable nature of the narrative."Director: Aube PerrieProd company: Pulse FilmsLabel: XL Recordings 4. 21 Savage 'redrum' by Danny Seth"London-born, LA-based musician and director Danny Seth directs an intense multi-format promo for London-born, Atlanta-raised rapper 21 Savage - back in the land of their birth."Director: Danny SethProd company: Trim Editing 3. Tommy Cash 'Untz Untz' by Alina Pasok, Tommy Cash"Alina Pasok and Tommy Cash direct a jawdropping and hilarious video for the Estonian dance superstar's Untz Untz, putting an outrageously saucy spin on an Olympic-style multi-sport event."Directors: Alina Pasok, Tommy Cash 2. Yunchan Lim 'Franz Liszt: Liebestraum No. 3 "Love Dream" (Live Performance)' by Tom Ringsby"Tom Ringsby disrupts the conventions of capturing classical music performance in an ambitious promo for one of the world's greatest young pianists, Yunchan Lim."Director: Tom RingsbyProd company: Intergalactic Studios 1. Jamie xx 'Treat Each Other Right' by Rosie Marks"Photographer Rosie Marks makes a big impression with her music video directing debut for Jamie xx: an intriguing cast of characters gather in a London club - with a chef with a passing resemblance to Gordon Ramsay - for a night of unhinged revelry."Director: Rosie MarksNEXT on Best of 2024... Top Directors