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Best of 2025:
'Most Viewed' Videos on Promonews
(10 to 1)

Here are the 10 most popular music videos that we featured in 2025. That's in terms of page reads - hence they are the Most Viewed videos of the year.

Our list includes some big names and big videos - one that was a viral hit that took six months to take off before we featured it. And, it's fair to say, one or two surprise entries, spurred by social media spikes.

So following the rundown from 25 to 11, here are the videos from 10 to 1...

  • Promonews' Best of 2025: Most Viewed

    10. Travis Scott 'Dumbo' by Gabriel Moses

    The world of "DUMBO" is rich in symbols: glorified bodies, female silhouettes, sets blending sacred and industrial elements. Gabriel Moses carefully frames each scene, playing with contrasts and silence.

    Featuring

  • Promonews' Best of 2025: Most Viewed

    9. Lovejoy 'With Rob As My Witness' by Aaron Bishop

    Brighton-based rock band Lovejoy team up with director-DoP duo Noiziac for a heated, grungy ode to Fight Club... it marks a new era for the band, as they move into grittier territory than previously with the visceral 'Residents Only Boxing' event in the video.

  • Promonews' Best of 2025: Most Viewed

    7. Don Toliver 'No Pole' by rubberband.

    In their distinctive fashion the directors orchestrate a precision-cut experience, weaving a surreal narrative through the use of formally executed shots and unorthodox editing... the viewer is drawn in by the suspenseful pacing and not knowing what will happen next.

    Featuring

  • Promonews' Best of 2025: Most Viewed

    6. Lola Young 'Messy' by Sarah Dattani Tucker

    It's taken a while but the internet is going wild for Sarah Dattani Tucker's visual for Lola Young's Messy. And you can see why. In an empty, red-carpeted room - with the exception of a giant birthday cake - Lola Young gives a great performance of the wonderfully vitriolic Messy.

  • Promonews' Best of 2025: Most Viewed

    5. FKA twigs 'Striptease' by Jordan Hemingway

    Jordan Hemingway directs another entry in FKA Twigs' thrilling Eusexua campaign - a raw, confrontational visual, marked by palpable tension and a deep dive into introspection, filmed in a highway tunnel in Marseilles.

  • Promonews' Best of 2025: Most Viewed

    4. Snoop Dogg ft Tom Petty & Jelly Roll 'Last Dance With Mary Jane' by Dave Meyers

    Snoop reflects upon a life of smoking weed, after he gets some advice from (Doctor) Dr Dre that it would be a good idea if he quit. Dave Meyers takes us from the good Dr's office into Snoop's trip down memory lane... an AI-enhanced animation that takes the integration between a classic craft and new technology to the next level.

  • Promonews' Best of 2025: Most Viewed

    3. Viagra Boys 'The Bog Body' by Eoin Glaister

    The track combines surly rock 'n roll power with a idiosyncratic lyric... all the motivation that Eoin Glaister needs to bring a unique love story to the screen, which starts when the reanimated zombie-like Bog Body walks into a London boozer...

    Featuring

  • Promonews' Best of 2025: Most Viewed

    2. Lady Gaga 'Abracadabra' by Lady Gaga, Paris Goebel & Bethany Vargas

    Creative mayhem abounds, with lavish costumes, cult-like chants and a return to Gaga's maximalist roots. Fans will notice callbacks to her iconic videography - namely Alejandro and Judas - but this video takes things to new heights, with a fearless vision and curated aesthetic.

  • Promonews' Best of 2025: Most Viewed

    1. Gaia Banfi 'Ragni' by Gabrielle Torreborre

    Gabrielle Torreborre's video for Italian singer Gaia Banfi transforms a woman's dissatisfaction with her relationship into a visually inventive dance piece.

NEXT IN BEST OF 2025: New Directors, Hot Directors

Promonews' Best of 2025

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