It's taken a while but the internet is going wild for Sarah Dattani Tucker's visual for Lola Young's Messy. And you can see why. 

In an empty, red-carpeted room - with the exception of a giant birthday cake - Lola Young gives a great performance of the wonderfully vitriolic Messy. There's no close-up - it's all from a wide-angled locked-off camera. But that works for Lola distinctive presence. And you know stuff is going to happen with that cake.

A few months after its release, this recently went viral on social media - having a turbo-charging effect on the views of the full video. Well deserved.