It's taken a while but the internet is going wild for Sarah Dattani Tucker's visual for Lola Young's Messy. And you can see why. In an empty, red-carpeted room - with the exception of a giant birthday cake - Lola Young gives a great performance of the wonderfully vitriolic Messy. There's no close-up - it's all from a wide-angled locked-off camera. But that works for Lola distinctive presence. And you know stuff is going to happen with that cake.A few months after its release, this recently went viral on social media - having a turbo-charging effect on the views of the full video. Well deserved.
Rob Ulitski - 3 months ago