Bakar 'I'm Done' by rubberband.
Rob Ulitski - 20th Sept 2023
After the audacious Alive! - shot in Piccadilly Circus - rubberband. reunite with Bakar to direct another marvellous promo for the British singer-songwriter, bringing him to his audience in quite a different way.
It begins in a stylised room interior, with Bakar at the keyboard, joined by two other musicians. It's filmed on a single locked-off camera in the corner of the room, and only when the view from the window starts to move that we realise that this room is quite literally being driven around as they perform, around the bustling streets of London.
Growing in energy as the performance progresses, the video ends with a group of fans crowding the room set, trying to get a glimpse of the artist. It's an inspired concept that takes a simple idea - inspired by Swedish comedy auteur Roy Andersson - and executes it brilliantly.
"I’m Done was supposed to be a live performance video," reveal the directing duo. "But we wanted to drive a room around London as an homage to Roy Andersson’s You, The Living. So that’s what we did.”
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Rob Ulitski - 20th Sept 2023
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Credits
Production/Creative
- Director
- rubberband.
- Producer
- GE
- Production Company
- S
- Executive Producer
- Elizabeth Doonan
- Production Manager
- Polly Woollard
- 1st AD
- Jess Horne
Art
- Production designer
- Max Randall
- Art Director
- Laurie Walters
Wardrobe
- Stylist
- Femi Koneth
- Wardrobe
- Hannah Ryan
- Hair
- Britini Campbell
- Make-up
- Gina Blondelle
Casting
- Casting director
- Sofi Keenan
- Lead actor
- Bakar
Editorial
- Editor
- Cabin Edit
Grading
- Colourist
- Jason Wallis
- Colour grade company
- ET
Commission
- Commissioner
- Michael Lewin
- Label
- Sony Black Butter
Rob Ulitski - 20th Sept 2023