Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Bakar 'I'm Done' by rubberband.

Rob Ulitski - 20th Sept 2023

After the audacious Alive! - shot in Piccadilly Circus - rubberband. reunite with Bakar to direct another marvellous promo for the British singer-songwriter, bringing him to his audience in quite a different way. 

It begins in a stylised room interior, with Bakar at the keyboard, joined by two other musicians. It's filmed on a single locked-off camera in the corner of the room, and only when the view from the window starts to move that we realise that this room is quite literally being driven around as they perform, around the bustling streets of London. 

Growing in energy as the performance progresses, the video ends with a group of fans crowding the room set, trying to get a glimpse of the artist. It's an inspired concept that takes a simple idea - inspired by Swedish comedy auteur Roy Andersson - and executes it brilliantly. 

"I’m Done was supposed to be a live performance video," reveal the directing duo. "But we wanted to drive a room around London as an homage to Roy Andersson’s You, The Living. So that’s what we did.”

Featured sponsors

Rob Ulitski - 20th Sept 2023

Tags

  • Alternative
  • Room
  • Performance
  • Roy Andersson
  • London
  • Driving
  • Homage

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
rubberband.
Producer
Production Company
Executive Producer
Elizabeth Doonan
Production Manager
Polly Woollard
1st AD
Jess Horne

Camera

Director of Photography
Pat Golan
Focus Puller
Becky Lee

Art

Art Director
Laurie Walters
Production designer
Max Randall

Casting

Casting director
Sofi Keenan
Lead actor
Bakar

Editorial

Editor
Cabin Edit

Grading

Colourist
Jason Wallis
Colour grade company

Commission

Commissioner
Michael Lewin
Label
Sony Black Butter

Rob Ulitski - 20th Sept 2023

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video