UK rapper NOBAKINGSODA returns with another video helmed by one half of Neon Kiss, NEONXFLUORESCENT.Following their collab on Air Fryer, the video for Clockers similarly begins with a breathy intro from a female DJ on a pirate radio station, before we join NOBAKINGSODA and his unusual passenger on a night-time drive through London, taking in the sights of the West End as they cruise the city."When I first heard the song, I immediately envisioned it as a driving track," says the director. "Luckily NOBAKINGSODA is a massive car enthusiast so he was very much with it."I've always found London to be a very different city at night than it is in the daytime, with an indescribable beauty I wanted to highlight without the usual nighttime tropes. Inspired by the documentary, Los Angeles Plays Itself, I figured it would be best to let the lights and the architecture of Soho and Piccadilly tell their story on the car windscreen."The wolf in the passenger seat is open to interpretation."

Directing duo Broken Antenna reunite with Hak Baker for his collaboration with Ezra Collective member Joe Armon-Jones's new project to create not just a terrific promo but a hugely powerful short doc about gentrification in London's East End.As Armon-Jones and Baker's song Wrong Side Of Town is about being priced out of a traditionally working class quarter of London, the video sees Baker cycling through the area he grew up in, observing the effects of gentrification, but also the surviving parts of a working-class community that continue to define the city.Myles and Gustav of Broken Antenna have addressed this subject with righteous passion and considerable skill. With their experience in mixed media, they use various tools to augment the already excellent camerawork capturing Hak's cycle journey. And they continue to introduce new elements to grip the viewer to their subject - even as the track follows an appealing laidback reggae rhythm - leading to a stirring final section involving interviews with some proud East Enders.Giving more context, Hak Baker says: “All our lives people have been looking down their noses at us but we used to have the safe haven of the estate, blocks and high roads to commune and be human. Now, we hardly have that. The wealthy come to our area to take over and not take part, shoving us outwardly looking down their biased beaks."Nah mate, not round here. I think it’s time to scream and shout that we’re here to stay and if you don’t like it, you must be on the wrong side of the town.” Ultimately this is a film which potentially transcends its nominal purpose as a pop promo to reach a wider audience, to raise awareness and emotions, putting the issue of gentrification on the political agenda. Something like that does not happen too often. Bravo to all involved.

Timur Almazov directs an evocative promo for singer B.minor, weaving a tale about love and addiction, tapping into the artist's personal experiences."We wanted to create a music video around this story, with all the visual and performance elements serving to its purpose and building up to the final twist," Almazov explains. "We knew that we had to create a multilayered film with multiple locations, outfits and lighting setups to make the audience stay for the whole show. And given our shoestring budget finding ways to pull this off was perhaps our greatest challenge."Shot in London, the video for Irionara uses the city's overcast skies and bustling atmosphere to bring a sense of understated energy to the performance, which reflects the track's lilting soundscapes."It was also important that we captured b.minor's rich and complex cultural identity that's at the heart of his music," Almazov continues. "By fusing together carefully-choreographed dance sequences with hand-held location scenes and dynamic editing, we sought to bring together K-Pop influences with more Western style aesthetics and produce something as unique as the artist's musical voice."

After the audacious Alive! - shot in Piccadilly Circus - rubberband. reunite with Bakar to direct another marvellous promo for the British singer-songwriter, bringing him to his audience in quite a different way. It begins in a stylised room interior, with Bakar at the keyboard, joined by two other musicians. It's filmed on a single locked-off camera in the corner of the room, and only when the view from the window starts to move that we realise that this room is quite literally being driven around as they perform, around the bustling streets of London. Growing in energy as the performance progresses, the video ends with a group of fans crowding the room set, trying to get a glimpse of the artist. It's an inspired concept that takes a simple idea - inspired by Swedish comedy auteur Roy Andersson - and executes it brilliantly. "I’m Done was supposed to be a live performance video," reveal the directing duo. "But we wanted to drive a room around London as an homage to Roy Andersson’s You, The Living. So that’s what we did.”