A man is chased down by a breakdancing alter ego, in Saman Aminzadeh's fast-moving promo for 49th & Main.The main character, played by Ben Banishahi, is shown travelling across London, whilst his doppelgänger spins, twists and flips along the way. It's a fresh concept with a lo-fi aesthetic, perfectly suiting the nostalgic vibes of the track.

Thomas Davis and Willow Kayne turn London into a Hellish otherworld in this fabulously fun video for White City. This is the follow-up to Davis and Willow's collab on the sweet and energetic video for Final Notice. This one starts innocently enough too, as we follow a girl styled to look like a young Willow, experiencing several interactions - both good and bad - with local residents, which includes the real Willow roleplaying several different jobs. And then things take a weird turn: giant eyeballs, no less. begin to descend from tower blocks; the girl is served a rather Cronenbergian dish of delights at a café... things get distinctly topsy-turvy. And then the ending suggests a slightly Apocalyptic note, before returning to a sense of normality... Or has it?This is brilliant, knockabout work from the team. The tone is both playful and slightly unnerving, accentuated by a great use of visual effects.

Larry June explores London in Dir. Lx's dynamic promo for Private Valet. Shooting the American rapper against iconic London backdrops, Lx lends his trademark multi-format style to the visual, blending high quality live action, photography and vintage VHS aesthetics. June is as cool as they come, emanating laidback yet aspirational vibes, coasting around the city in a luxury supercar.

Tom Pallant directs a sun-soaked performance promo for Yungblud. The video for Don't Feel Like Feeling Sad Today sees the artist perform in front of the London Eye to a roaring crowd of fans, and is full of playful camaraderie and a temperature-busting water fight. Shot by fellow director Thomas Davis, the cinematography is frenetic, dynamic and right in on the action, and the concept encapsulates the artist's hyperactive, energetic presence.

Werner Vivier follows four unique relationships in this heartfelt promo for Vraell. Four different relationships means four different ways of falling in and out of love. This docu-style visual interweaves a series of intimate moments between different characters, on both a romantic and familial level. Vraell (AKA Alessio Scozzaro) appears in the video in a succession of understated vignettes - e.g. in the back of a taxi and in a nondescript bedroom - to tie these narrative arcs together.

Claryn Chong co-direct the breezy promo for Pressure with singer-songwriter dexter - who's also the star of this engaging show. Perfectly capturing a sense of laidback nostalgia, the concept sees the artist travelling around the car-free streets of East London on a bike, and hanging out with friends on a high-rise balcony. Utilising jump cuts and sneaky transitions, the video has a playful vibe that reflects life's whimsical, dreamlike moments, and celebrates the feelgood vibes of the track. And, above all, an excellent showcase for the splendid dexter. Very nice indeed.

Charlie Sarsfield and FILFURY join forces to deliver this outstanding promo for Mabel and 24kGoldn. Shot across London and LA, the video for Overthinking captures Mabel at a houseparty struggling to connect with the atmosphere, her mind elsewhere and focused on internal struggles. Meanwhile, 24k is shown on the streets of LA at sundown in a vintage BMW, shot against the iconic skyline. "Overthinking is an ambitious project, one that I was super excited about," says Charlie Sarsfield. "When pitching on the video I really wanted to push Mabel out of her comfort zone, leaning into the meaning of the song which is about wild nights out, but the anxiety and vulnerability which can come with that. This meant that Mabel had to act and perform in a way we haven’t really seen her do.I really wanted to push Mabel out of her comfort zone."We knew we wanted this performance to exist in a colourful world, surreal at points, taking inspiration from Euphoria and Skins - but also Mabel’s own personal experiences. Although the track expresses the more vulnerable side of Mabel, she really came out of her shell and killed the performance and made the whole shoot extremely enjoyable."As soon as Mabel and I started talking, we clicked. Being able to talk to artists about visual ideas really helps to add more layers to the whole project."The addition of FILFURY's impressive talents helped provide even more scope to the concept, and follows a fruitful collaboration on The Fanatix promo for VROOM, where Sarsfield assisted the LA-based director, shooting the London setups.) "I knew what I wanted to capture and FILFURY’s style was perfect for it," adds Sarsfield. "He has an extremely graphic eye, focussed on symmetry and great performance. The whole UNTOLD team over in LA smashed it and it was great for me knowing we were in safe hands out there."And special shout out to my DoP here in England Courtney Bennett, who really brought this world to life. He did a great job of leaning into the beauty elements but also made it gritty at the same time, which is something Mabel and I spoke a lot about throughout pre-production."

Pedro Takahashi directs a slow-burning reflection on city life, exploding into a sequence of brilliant blurry colour, for Real Lies. In the video for DiCaprio, we see vocalist Kevin Lee Kharas take a late night taxi ride through London, reminiscing on his old hedonistic lifestyle. As we move from night to day, the camera turns on the city. We go from dark to light and from the past towards the future.Mixing subtle, drawn out takes and a more frantic, slow-shutter dreamworld, the video reflects the binary quality of the duo's music, and the dichotomy between the past and the future."The video explores the fast paced, electric nature of London, and our ability to get lost in it," says Takahashi. "Thematically, we wanted to explore the idea of hedonism and excess and the inevitable need to eventually relinquish that lifestyle."The video also functions as a sort of ethnographic exploration of London as it is, here and now - the buildings, bridges and people that exist in the city - blurring the line between fiction and documentary."