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NOBAKINGSODA 'Clockers' by NEONXFLUORESCENT

Rob Ulitski - 9th May 2024

UK rapper NOBAKINGSODA returns with another video helmed by one half of Neon Kiss, NEONXFLUORESCENT.

Following their collab on Air Fryer, the video for Clockers similarly begins with a breathy intro from a female DJ on a pirate radio station, before we join NOBAKINGSODA and his unusual passenger on a night-time drive through London, taking in the sights of the West End as they cruise the city.

"When I first heard the song, I immediately envisioned it as a driving track," says the director. "Luckily NOBAKINGSODA is a massive car enthusiast so he was very much with it.

"I've always found London to be a very different city at night than it is in the daytime, with an indescribable beauty I wanted to highlight without the usual nighttime tropes. Inspired by the documentary, Los Angeles Plays Itself, I figured it would be best to let the lights and the architecture of Soho and Piccadilly tell their story on the car windscreen.

"The wolf in the passenger seat is open to interpretation."

Rob Ulitski - 9th May 2024

Tags

  • Director's notes
  • London
  • Night
  • Architecture
  • Beautiful
  • Wolf
  • Mascot

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Credits

Production/Creative

Director
Producer
Ann

Camera

Director of Photography
Ray Miller-davis
Focus Puller
Emanuel Quashie
2nd AC
Caleb Samuel
Runner/BTS
Azu

Art

Art Director
Adam John Warren

Editorial

Editor
Sam Bassett

Grading

Colourist
Caroline Morin

Rob Ulitski - 9th May 2024

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