Our second Directors of the Year lists focusses upon directors who made a sizeable impact in 2024 - and look to go on to having an even bigger one in 2025.The following 20 picks for our Hot Directors list includes links to our posts on videos by these directors on Promonews, and to the profile pages of the directors and featured site sponsors. Find more in our Best of 2024 series at the bottom of the page. Our first Directors of the Year list on New Directors is here. ABOVEGROUNDArtemas 'I Like The Way You Kiss Me' by ABOVEGROUNDA busy year for ABOVEGROUND included videos for Sainté, Greentea Peng and chart-bothering DJ Artemis, including the steamy video for his smash hit I Like The Way You Kiss Me.Director: ABOVEGROUND BLACKWALLMichael Kiwanuka 'Lowdown (parts i & ii)' by BLACKWALLCreative duo BLACKWALL are Tom Andrew and Sam Davis who made an impact as a duo with their video for Jeshi's Disconnect! - nominated at the UKMVAs 2024 - and then followed up with their mesmerizing video for Michael Kiwanuka.Director: BLACKWALLProd company: Academy FilmsDirector's Rep: Mouthpiece Lewis CaterFreya Skye 'Someone To Love' by Lewis CaterDirecting three impressive videos for Disney star and singer Freya Skye, including the cinematic fantasy for Someone To Love, was the platform for Lewis Cater to break into the US market and work with one of the biggest country-pop artists Kacey Musgrave towards the end of the year. Director: Lewis CaterProd company: Blindeye FilmsDirector's Rep: Las Bandas Be Brave Claryn ChongMiso Extra 'Slow Down' by Claryn ChongChong builds relationships with artists as director, photographer and creative director, and had a busy year working with Biig Piig, Miso Extra, LYAM and others. The Slow Down video for Miso Extra taps into ideas of motion, repetition, cycles, and the transience of time, and the experience of living in a fast-paced city. Director: Claryn ChongColour grade company: Electric Theatre CollectiveDirector's rep: Lowkey Films DeadhorsesJoalin 'Without You' by DeadhorsesJames Topley and Ivo Beckett aka directing duo Deadhorses broke into their stride in 2024 with their distinctive VFX fuelled, multi-influenced and retro-flavoured visual style for breaking female artists Joalin and Aziya. Their breakneck visual assault on the senses is riveting and constantly developing.Director: Deadhorses Fa & FonTove Lo ft SG Lewis 'Let Me Go Oh Oh' by Fa & FonAs well as their super-hot work for Tove Lo & SG Lewis, in tandem with David Wilson, the sister directors Fa and Fon Watkins have also been working with JADE and blurring the lines between music video and visualizer. With their sensibility, energy and sense of fun, they look set to have a very big 2025. Directors: Fa & FonProd company: Riff Raff Films Jeremi DurandMustard ft Travis Scott 'Parking Lot' by Jeremi DurandHe's a visual styilist par excellence and the Parking Lot video was another signpost on Durand's elevation into the big leagues.Director: Jeremi DurandDirector's Rep UK: Rogue Films Tom EmmersonDoechii, JT 'Alter Ego' by Tom Emmerson, Celeste AMHe's an important figure in the movement to increase the fun factor in music videos, with at least one era-defining classic to his name. And would probably be included in the Top Directors list if had done a couple more videos last year (or did we miss another banger for AntsLive?). But this collab with Celeste AM for Doechii and JT is fab.Director: Tom EmmersonProd company: Pulse Films Jake ErlandRachel Chinouriri 'Never Need Me' by Jake ErlandA strong, prolific year for Jake Erland began with a major casting coup when Florence Pugh starred as best pal to Rachel Chinouriri. He went on to work with Olivia Dean and beabadoobee and looks like he will be having a busy 2025 too - his new video for Joy Crookes as just dropped.Director: Jake ErlandProd company: Park Pictures Harv FrostThe Last Dinner Party 'The Feminine Urge' by Harv FrostHarv Frost's work with The Last Dinner Party, from Caesar On A TV Screen to the group of videos that comprised the short film to accompany their debut album - including The Feminine Urge - was one of the stories of the year. Will be fascinating to see what she does next.Director: Harv FrostProd company: KODEDirector's Rep: Mouthpiece India HarrisConfidence Man 'SICKO' by India HarrisHer second and third videos for Aussie dance sensations Confidence Man saw Harris being more ambitious and, well, confident in her skills, particularly with the SICKO video where she created an atmospheric, 90s-tastic visual, mesmerising for its full six and a half minutes duration.Director: India HarrisProd company: FRIENDDirector's Rep: Lethal Reppin LAUZZANiko B 'Why's This Dealer?' by LAUZZALAUZZA continues his upward trajectory in making some of the most fast-moving, entertaining videos, employing his multi-disciplinary style and retro-inspired aesthetics - and getting artists to post the videos on his YouTube channel. A maverick. Director: LAUZZADirector's Rep: Lethal Reppin LOOSEFred Again.. & Anderson .Paak 'Places To Be' by LOOSELOOSE's creative partnership with Fred Again.. took her around the world, creating bespoke visual content for each city on his global stadium tour. And then there were the videos, which showed the same instinct to elevate an intimate experience for the viewer - in particular the UKMVA-winning video for Places To Be, one of the great live videos of recent years.Director: LOOSEProd company: Stink FilmsEditing company: Homespun Will NormanJme & 8syn 'TMNT' by Will NormanWill Norman has been making some of the most inventive work in the grime video genre in the past year or so, introducing a touch of German Expressionism to the videos of Manga Saint Hilaire and Jme, and now his resourceful VFX talents has now placed Jme and 8Syn into the incongruous world of model railways and miniatures. Bringing the fun back.Director: Will NormanColour grade company: Wash Kassandra PowellMorgan 'Bum Bum' by Kassandra PowellOne of the most prolific directors in UK music videos, Kassandra Powell has become a go-to director for artists at the edgier, alternative end of the pop spectrum, working with the likes of Girli, LYNX and Bambi Thug. Her work with Morgan also shows she can make a pulsating dancehall video.Director: Kassandra PowellDirector's Rep: Alexa Haywood at Free Agent UK The ReidsMura Masa 'FLY' by The ReidsAfter a 2023 UKMVA win with Whenever I Want, William and Ed Reid continued their successful collab with Mura Masa - plus topped off their doc work with James Blake with the audacious comedy for Thrown Around - and then won Best New Director at last year's MVAs.Director: The ReidsProd company: Anonymous ContentVFX company: Black Kite Studios Tajana TokyoEzra Collective 'God Gave Me Feet For Dancing’ by Tajana TokyoWith her background as a professional dancer, Tajana Tokyo brings a vivacity and joy in choreography and movement to her films that few can match. She followed up the success of her UKMVA-winning video for Ezra Collective by bringing US rap star Saweetie to London, adding a touch of glamour to gritty reality. Director: Tajana TokyoProd company: Somesuch Troy RoscoeFlo ft GloRilla 'In My Bag' by Troy RoscoeTroy Roscoe bid adieu to regular sparring partner KSI in '24 to mostly focus on more female artists, particularly US rapper GloRilla and Brit R&B group Flo - and then brought them together towards the end of another busy year.Director: Troy RoscoeDirector's Rep: Marisa Garner Associates UNCANNYDisclosure 'Arachnids' by UNCANNY Since breaking through with their multi-video project for Danger Mouse & Black Thought, directing duo UNCANNY have been impressing with their technique-led creativity, being among the most influential new creatives in videos of recent times. And their work for Fred Again and Lil Yachty (a co-direction with LOOSE) and Disclosure last year saw them move towards more emotionally-led work.Director: UNCANNYProd company: SMUGGLER Zac Dov WieselAudrey Nuna 'Mine' by Zac Dov WieselBuilding from his hugely entertaining videos for Rodney Chrome, then adding to the allure of Confidence Man with I Can't Lose You, Dov Wiesel went on to a series of visually inventive projects for Audrey Nuna, most recently with the Y2K-inspired promo for Mine. Yes, he's hot right now.Director: Zac Dov WieselDirector's Rep: Pulse Films NEXT in Best Of 2024: Top Directors
Promonews - 3 months ago