Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Best of 2024:
Hot Directors

Our second Directors of the Year list focuses upon directors who made a sizeable impact in 2024 - and look to go on to having an even bigger one in 2025.

The following 20 picks for our Hot Directors list includes links to our posts on videos by these directors on Promonews, and to the profile pages of the directors and featured site sponsors.

Find more in our Best of 2024 series at the bottom of the page. Our first Directors of the Year list on New Directors is here.

  • Promonews' Best of 2024: Hot Directors

    ABOVEGROUND

    Artemas 'I Like The Way You Kiss Me'

    A busy year for ABOVEGROUND included videos for Sainté, Greentea Peng, and chart-bothering DJ Artemis, including the steamy video for his smash hit I Like The Way You Kiss Me.

    Featuring

    • Director

      ABOVEGROUND
  • Promonews' Best of 2024: Hot Directors

    Claryn Chong

    Miso Extra 'Slow Down'

    Claryn Chong worked with Miso Extra on a video tapping into ideas of motion, repetition, and the transience of time, reflecting the experience of living in a fast-paced city.

    Featuring

  • Promonews' Best of 2024: Hot Directors

    Deadhorses

    Joalin 'Without You'

    Deadhorses broke into their stride in 2024 with their distinctive VFX-fueled, multi-influenced, and retro-flavoured visual style for breaking female artists Joalin and Aziya.

    Featuring

  • Promonews' Best of 2024: Hot Directors

    Tom Emmerson

    Doechii, JT 'Alter Ego'

    Tom Emmerson's work continues to make waves, especially with the collaboration for Doechii and JT, bringing an era-defining classic vibe to his music videos.

    Featuring

  • Promonews' Best of 2024: Hot Directors

    Jake Erland

    Rachel Chinouriri 'Never Need Me'

    Jake Erland's prolific year began with a casting coup as Florence Pugh starred in the video for Rachel Chinouriri's 'Never Need Me', setting the tone for an impressive 2024.

    Featuring

  • Promonews' Best of 2024: Hot Directors

    Harv Frost

    The Last Dinner Party 'The Feminine Urge'

    Harv Frost's work with The Last Dinner Party became one of the most compelling stories of 2024, culminating in 'The Feminine Urge' video, which was part of a short film accompanying their debut album.

    Featuring

  • Promonews' Best of 2024: Hot Directors

    India Harris

    Confidence Man 'SICKO

    India Harris' second and third videos for Confidence Man showed her growing confidence, particularly in her atmospheric, 90s-inspired visual for SICKO.

    Featuring

  • Promonews' Best of 2024: Hot Directors

    LAUZZA

    Niko B 'Why's This Dealer?'

    LAUZZA continued his upward trajectory with fast-moving, entertaining videos for Niko B and other artists, employing his multi-disciplinary style and retro-inspired aesthetics.

    Featuring

  • Promonews' Best of 2024: Hot Directors

    LOOSE

    Fred Again.. & Anderson .Paak 'Places To Be'

    LOOSE's partnership with Fred Again.. took her around the world on his stadium tour, creating bespoke visual content for each city and creating iconic videos like the UKMVA-winning video for 'Places To Be'.

    Featuring

  • Promonews' Best of 2024: Hot Directors

    Will Norman

    Jme & 8syn 'TMNT'

    Will Norman's inventive work in the grime video genre, blending German Expressionism and VFX, has earned him recognition in videos like Jme's 'TMNT' and others.

    Featuring

  • Promonews' Best of 2024: Hot Directors

    Kassandra Powell

    Morgan 'Bum Bum'

    Kassandra Powell continued her prolific work in UK music videos, working with artists at the edgier, alternative end of pop, including the pulsating dancehall video for 'Bum Bum'.

    Featuring

  • Promonews' Best of 2024: Hot Directors

    The Reids

    Mura Masa 'FLY'

    The Reids, after their 2023 UKMVA win, continued their successful collaboration with Mura Masa and also topped off their documentary work with James Blake with the audacious comedy for 'Thrown Around'.

    Featuring

  • Promonews' Best of 2024: Hot Directors

    Tajana Tokyo

    Ezra Collective 'God Gave Me Feet For Dancing’

    Tajana Tokyo's work with Ezra Collective showed her ability to bring vivacity and joy to choreography, following up her UKMVA-winning video with a glamorous addition to gritty reality for Saweetie.

    Featuring

  • Promonews' Best of 2024: Hot Directors

    Troy Roscoe

    Flo ft GloRilla 'In My Bag'

    Troy Roscoe focused on more female artists in 2024, particularly working with US rapper GloRilla and Brit R&B group Flo, bringing them together for 'In My Bag' towards the end of the year.

    Featuring

  • Promonews' Best of 2024: Hot Directors

    UNCANNY

    Disclosure 'Arachnids'

    UNCANNY impressed with their technique-led creativity, delivering emotionally-led work for Disclosure and Fred Again, while also working on other co-directing projects.

    Featuring

  • Promonews' Best of 2024: Hot Directors

    Zac Dov Wiesel

    Audrey Nuna 'Mine'

    Zac Dov Wiesel's inventive and visually stunning projects for Audrey Nuna, Rodney Chrome, and Confidence Man showed his creative evolution in 2024.

    Featuring

Next in Best of 2024: Top Directors

Promonews' Best of 2024

View more 'Best of' Promonews