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Morgan 'Bum Bum' by Kassandra Powell

Rob Ulitski - 21st Aug 2024

Kassandra Powell brings the heat to ex-Rudimental vocalist Morgan's Afro-Beat track Bum Bum.

A colourful celebration of good times - with an African and Caribbean flavour created in sun-kissed East London - Bum Bum is a change of pace for Powell from her edgier, conceptual style, but entirely successful in its execution and very watchable, with charismatic and sexy Morgan at its centre.  

Shot on Ridley Road Market in East London, with a blend of extras and authentic street casting, the video is a dynamic display of performance and dance, encapsulated in a glossy, vibrant package.

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Rob Ulitski - 21st Aug 2024

Tags

  • Performance
  • Summer
  • Bouncy
  • Vibrant
  • Breezy
  • Glossy

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Credits

Production/Creative

Director
Kassandra Powell
Producer
Jordan Rowley
Production Company
Executive Producer
Francesca Woods
1st AD
Michael Baugh
Agent & Co-Ep
Alexa Haywood

Camera

Director of Photography
Chaimaa Ormazaba
Focus Puller
Luke De Borde
2nd AC
Falco Caldeira

Lighting/Grip

Gaffer
Stephen Crabb
Spark
Tupac Carroll

Art

Production designer
Maureen Kargbo
ART ASSISTANT
NATASHA HICKENS
ART ASSISTANT TRAINEE
CHLOE GOODMAN

Choreography

Choreographer
Mahezi Swerv

Casting

CAST
LINDA MATHIS, SILVANO GRIFFITH-FRANCIS, TYRA ALLISON, ROMARIA COLEMAN-WEEKS, SANDRA LYNCH, TAALIE AKOSOA

Editorial

Editor
Rob McGuire
Editing company
Assembly Rooms
Edit Producer
Tasie Kerr

Grading

Colourist
Alexandre Nerzic
Colour grade company
Creative Outpost

Agent

Director's Representation

Commission

Commissioner
Cody Plumlee
Label
Red Bull Records

Rob Ulitski - 21st Aug 2024

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