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Audrey Nuna 'Mine' by Zac Dov Wiesel

Rob Ulitski - 25th Nov 2024

Zac Dov Wiesel directs a dazzling Y2K-inspired promo for Audrey Nuna. 

The video for Mine features a clever central hook, hopping between an austere, industrial performance and a silver-tinged utopia, dripping with retrofuturistic excess. 

Diving fully into early 2000's aesthetics - namely Frutiger Aero, which is characterised by shiny, glossy textures and dreamlike futurism - the video sees Nuna cross over into different virtual worlds with the same dynamic performance and arresting style.

Brilliant work from the creative team, who capture an iconic aesthetic through a contemporary lens. 

Rob Ulitski - 25th Nov 2024

Tags

  • Performance
  • Frutiger Aero
  • Aesthetic
  • Y2K
  • Internet Aesthetic
  • Internet

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Credits

Production/Creative

Director
Zac Dov Wiesel
Producer
Claire.dcp
Producer
Meganshorttt
Production Company
Big Kid
Executive Producer
Will Noyce

Rob Ulitski - 25th Nov 2024

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