videoJoanie 'Schadenfreude' by Roger Spy
Roger Spy directs an offbeat DIY promo for Joanie, inspired by a vintage fashion magazine's page layout.The video for Schadenfreude sees the artist in 12 separate squares, receiving a variety of unusual beauty treatments as the track goes on. From golden face peels to duct tape around the hair, this is anything but a usual beauty video, and embraces the DIY, low-budget aesthetic to wonderful effect. "I was sitting down with Joanie at a cafe when she said, Right, I need to do a video for this track, Roger, I have no budget." Spy recalls. "I asked her to grab us a chai latte in order for me to process this thought and during the time it took her to get the drink, I went on my ‘videos I wanna make’ folder and stumbled on a photo of a 70's magazine page, showcasing trendy hair styles. Upon Joanie's return I told her, This is the video!!!, and the rest is history."We bought some wigs, I got some lights from a mate, had a bike accident carrying them back - nearly died - shot the video on an iPhone, got a makeup artist and did a lot of post production work to make it all look as seamless as possible. Rendering, playback and export was a nightmare - my computer wasn’t happy dealing with twelve 4k clips at the same time, but I’m very happy with the end result and I love the track."
Rob Ulitski - 2 months ago