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The Pretty Reckless 'For I Am Death/Life Evermore Pt.2' by Lewis Cater

Rob Ulitski - 27th Aug 2025

Lewis Cater helms a gripping and forboding video for New York rock outfit The Pretty Reckless, where frontwoman Taylor Momsen unleashes a remarkable performance - and embarks upon a terrifying transformation.

The video opens with the prelude Life Evermore Pt. 2 - with Momsen contemplating her reflection in a bathroom mirror, before plunging into the performance set-up For I Am Death, Momsen spotlit in front of her shadowy bandmates.

Her fiery performance is intercut with an evocative dramatic sequence, the singer literally exposed and vulnerable. The shadow of Death looms large, which invests both versions of Momsen with a new strength - as she is consumed by a storm of bats and reborn.

This strongly focussed theme is delivered with great style and visual power. A gritty black and white aesthetic elevates the haunting concept and Cater's excellent direction of Momsen's performance is framed by impressive cinematography by Liam Reardon.   

"Blending performance, metamorphosis and a nightmare, underworld dreamscape; I wanted this video to pulse with punk aggression and eerie beauty, while letting Taylor’s transformation into the angel of death carry a striking fashion-editorial feel," explains Cater.

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Rob Ulitski - 27th Aug 2025

Tags

  • Director's notes
  • Pick of the Day
  • VFX
  • Rock
  • Performance
  • Black and white
  • Aesthetic
  • Bat
  • Haunting
  • Nightmare

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Credits

Production/Creative

Director
Producer
Sam Millstein
Production Company
Tuff
Executive Producer
Max Rose
Executive Producer
Djay Brawner
1st AD
Jose Guerrero
Key Set PA
Evan Reiter
Set PA
Joseph Dimanche, Ishmael Green

Camera

Director of Photography
Liam Reardon
Focus Puller
Dan Rodriguez
2nd AC
Mathilde Suissa
Steadicam
Ryan Toussieng

Lighting/Grip

Gaffer
John Izarpate
Key Grip
Yoel Collado
Best Boy Grip
Mike Largenberger
3rd Grip
David Persaud
Best Boy Electric
Sean Dolnick
3rd Electric
Ethan Hsia

Art

Art Director
Leone Sky
Production designer
Luke Carr
Leadman
Christian Castan
Set Dresser
Lizz Jardim
Scenic Artist
Rowan Ives, Ona Carthart-Smith

Wardrobe

Stylist
Lindsey Hartman
Make-up
Roberto Morelli
Wardrobe SFX
Simone Siegel
MU SFX
Kelly Flores

Editorial

Editor
Sam Halleen

Grading

Colour Producer
Chelsea Eisen
Colourist
Brian Charles

VFX

VFX
Aurimas Kislius
Post production company
Zebrafish Media
Post Producer
Guy Davies
Beauty
Digital Beauty Work

Agent

Director's Representation

Commission

Commissioner
Chris Acosta
Label
Fearless Records

Misc

Beauty/VFX
Digital Beauty Work

Rob Ulitski - 27th Aug 2025

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