
Lewis Cater helms a gripping and forboding video for New York rock outfit The Pretty Reckless, where frontwoman Taylor Momsen unleashes a remarkable performance - and embarks upon a terrifying transformation.The video opens with the prelude Life Evermore Pt. 2 - with Momsen contemplating her reflection in a bathroom mirror, before plunging into the performance set-up For I Am Death, Momsen spotlit in front of her shadowy bandmates.Her fiery performance is intercut with an evocative dramatic sequence, the singer literally exposed and vulnerable. The shadow of Death looms large, which invests both versions of Momsen with a new strength - as she is consumed by a storm of bats and reborn.This strongly focussed theme is delivered with great style and visual power. A gritty black and white aesthetic elevates the haunting concept and Cater's excellent direction of Momsen's performance is framed by impressive cinematography by Liam Reardon. "Blending performance, metamorphosis and a nightmare, underworld dreamscape; I wanted this video to pulse with punk aggression and eerie beauty, while letting Taylor’s transformation into the angel of death carry a striking fashion-editorial feel," explains Cater.
Rob Ulitski - 4 hours ago