Lewis Adams directs a dazzling promo for Yogi featuring Thai singer/actress Nene and Sadboi, shot in Japan and Canada. 

The video for Ride or Die boasts an abundance of high concept performance vignettes, stylish and beautifully art-directed. 

From the streets of Tokyo to vibrant red studio setups, it's visual that demands your attention, absorbing from start to finish. 

"Ride or Die is one of the most important projects I have made so far," says Lewis Adams. "Flying all the way to Japan to shoot with an artist as prestigious as Nene was super exciting, and a little surreal.

"I have spent years building my style on the streets of London, so taking it to the other side of the world felt like a real test of whether it could travel.

"I wanted the video to respect where we were. We brought in ancient Japanese aesthetics like shibari, which has so much history, discipline and beauty behind it. Coordinating that properly took a lot of care, and it was not something I wanted to borrow lightly.

"Visually, this is the most ambitious I have been as a director. The two head shot is a good example. It pushed me well past what I would normally attempt, and I wanted images that make you look twice.

"But I did not want to lose what makes my work mine. The performance takes are still handheld, run and gun, gritty London energy, just dropped into a completely different world. That clash is what the video is about for me: the precision of Japan against the rawness of how I shoot."