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Mura Masa 'FLY' by The Reids

David Knight - 13th Aug 2024

Director duo The Reids continue their collaboration with Mura Masa for Fly, taking themes from their previous videos together to the next level.

Will and Ed Reid and Mura Masa - aka Alex Crossan - have been exploring and celebrating that heady mix of youth, drugs and dance music through a series of videos, since the marvellous, UKMVA-winning Whenever I Want last year. With FLY, we're drawn into a familiar scenario of a warehouse party, and back among the bodies of the clubbers.

This is a more exclusive, well-styled revellers than the varied teen ravers of the previous videos, and this slickly produced affair produces an original moment of euphoria, as one dancer rises above the crowd.

Simply yet beautifully done, and a marvellous addition to a series that's adding up to a body of work in itself.

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David Knight - 13th Aug 2024

Tags

  • Pick of the Day
  • Dance
  • Warehouse
  • Party

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Credits

Production/Creative

Director
The Reids
Producer
Poppy Ashton
Creative Director
Mura Masa
Production Company
Executive Producer
Sophie Hubble
Executive Producer
Shion Haysaka
Production Manager
Annie Maguire
1st AD
Freddie Wright
Production Assistant
Maisie Lovern
2nd AD
Elsa Grace
3rd AD
Oli Hill
Runner
Jim Onyemenam, Beth Jespersen
Medic
Nissi Adeduntan

Camera

Director of Photography
Jack Exton
1st AC
Toby Mckay
2nd AC
Fabienne Piolini
Camera Assist
Keira Simpson

Lighting/Grip

Gaffer
Greg Probert
Key Grip
Reece Hearnshaw
Grip
Jack Foran
Crane Tech
Christopher Lethbridge, Tim Dean
Spark
James Leech, Dan Burns
Lighting Assistant
Jacob Ray
Wirework
Blue Chilli Flying

Art

Art Director
Sasha Hilton
Art Assistant
Anthony Hariades

Wardrobe

Stylist
Ailsa Chaplin
Hair
Roman Harris
Make-up
Claire Urquhart
Styling assistant
Olivia Blewitt

Editorial

Editor
The Reids

Grading

Colourist
Richard Fearon
Colour Producer
Jamie Mccubbin

VFX

VFX Company
VFX Shoot Supervisor
Pete Atack
VFX Lead
James Marshall
2D Assists
Laurence Lavoie, Anastasios Agiakatsikas, Pablo Oliver, Giulia Villela
Additional VFX
Mike Raymond

Misc

VFX Producer
Hazel Gibson

David Knight - 13th Aug 2024

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