NWSPK follow up their excellent video for Balance Is Gone with another riveting promo for Billy Nomates, this time for Spite. The dizzying video sees the artist circle around a wood-panelled room, addressing the camera directly as a party takes place around her. The eccentric performance and transition into a mini food fight at the end creates a wonderfully absurd atmosphere, which feels like one party you might be happy you didn't have an invitation to.

Otis Dominique and RAYE co-direct the dazzling promo for new track Escapism. Capturing the brutality of post break-up blues and the hedonistic need to escape the reality of being dumped, the video follows the artist as she turns to partying, drinks, drugs and any excuse to forget the heartbreak that's ripping through her. Using a mix of camera techniques and a blurred amalgam of effects, bright lights and a non-linear timeline, it's a bold, unabashed vision that complements the punchy track. "We worked really hard to create an honest depiction of where I was at that time in my life,” explains RAYE. “It was fun and wild. We shot it over a couple of days and wore point-of-view cameras during a wild night out at many different clubs. I pushed myself outside of my comfort zone and I ran 150 metres in 5 inch heels. We really took it there! I am really proud of it and hope everyone enjoys the visuals."Otis Dominique also says that he is very happy with the results of his collaboration with RAYE. "I'm so gassed to see this film come out after all the hard work put in from the whole team involved!" he says. "RAYE and (creative director) Mikey's approach to this project really allowed us all to push the limits creatively and make something that hasn't quite been done like this before."The song has so many ups and downs, changes of mood and vibe, so the challenge lay in how to connect these feelings and emotions together through filmmaking and storytelling without being too on the nose."My favourite element of the film is the contrast between our real night out footage and the considered setups we shot inside the exact same locations, truly showing the differences between reality and state of mind. That stuff goes hard and is so trippy!"

Thea Gajic directs a heartwarming promo for singer-songwriter Mychelle.The video opens with a single dad - played by Michael Balogun - juggling the cooking and washing up on his birthday, appreciative of the well wishes via text message, but obviously lacking the social excitement he is longing for.That all changes when his friends shop up and throw a surprise birthday party, helping lift the mood and celebrate the day the way it should be. It's a simple concept done well, and offers an optimistic and joyful message. Plus what we all need right now... a happy ending.Thea Gajic explains that her idea for the video was the result of combining two separate briefs that Mychelle had in mind. "We wanted joy to be a through thread of the video to match the feeling the song evokes while also leaning into the lyrics - which actually have a more sombre meaning," she says. "I wanted to focus on community and the joy we create when we show up for each other - amidst this though, we can still feel quite lonely. Especially if we are going through a transition period. I spoke to Michael, our lead, about imagining if this was the first birthday he was celebrating without his partner - as a single dad - and what feelings they may evoke."I have a lot of close male friends - lots who are fathers too - and so wanted to explore that narrative as opposed to it always being a single mother situation. How do men deal with parenting pressure? And feelings of aloneness? It’s something we either don’t see or don’t feel they have a right to because of how hard mothering might be. I wanted to dip into that a little and see what came out of it. "In the end though, when Michael sees his son asleep - he realises he isn’t actually alone and a piece of him is with him all the time - despite how difficult things might get. Ultimately, the tightrope he is on, isn’t walked on alone."

Jak Payne directs a breathless promo for Rina Sawayama and her new single Frankenstein, bringing a modern-day relevance to the original story of a single character comprised of different bodies. Payne adds a psychological twist as well as a contemporary edge to the Frankenstein legend, with Sawayama navigating dimly lit halls at a party, before her 'monster' alter ego locks 'shy' Rina in the bathroom. Imbued with experimental fashion, and nods to influential 90s photographers such as Davide Sorrenti and Juergen Teller, as well as Gen Z touchstones Skins and Euphoria, the video is its own Frankenstein's monster of references, seamlessly blended together with contemporary flair.Payne wears his inspirations on his sleeve, but with an injection of his own style and vision, it becomes a heightened, stylish affair with just the right amount of fright for the spooky season.

Love rivalries play out on the dancefloor in Conor McCormick's dazzling promo for N.O.A.H. At a lowkey party in a community hall, we are introduced to several characters, who mingle as the group play on stage.Before long, one man plucks up the courage to give a girl a drink, setting off a chain of awkward stares, hilarious dance moves and a fight that ends the whole event.Beautifully lensed by Sarah Dillon, the video has a filmic, vintage look to it and is effortlessly captivating from start to finish.

Matilda Harding-Kemp directs a powerful promo for new artist Laurel Smith's Everybody Bleeds, depicting a surreal dreamworld outside the confines of a party.The video explores themes of empowerment, violence and rebellion, slickly visualised with style and flair, and Harding-Kemp has created a hard-hitting and refreshing visual that stays in the mind."Life experiences good or bad become a part of us and that’s something we have to grapple, fight and grow with," she says. "We wanted to portray this aspect of reality through a sense of metamorphosis where the more the video progresses the more Laurel’s reflection changes until she doesn’t recognise herself. To me, subtle moments like this feel quite close in representing that transient journey."This psychological narrative is driven from Laurel’s subconscious as she escapes a party and ends up finding her power again. When we fall into Laurel’s dream world where time-freezes, all the girls have weapons to protect themselves in some way."This feels like quite a rebellious image that links to the contrast in the lyrics of being a ‘good girl’ and a ‘bad one’ as women are stereotypically told to be in line and sweet. So it was fun playing with that and showing female energy in an empowering way."

Graham Michael Roberts directs a time-bending promo for The Flitz. It's New Years Eve 1995, and an effervescent party scene plays out as we follow a character run out of the house, noticeably upset. And that's where the time travel fun begins. Absorbingly vibrant and engaging, it's a fun narrative with plenty to see. "Time travel was my most ambitious idea yet, especially when it's all intertwined," the director says. "In time travel terms, the events of this night were always going to play out the same. She doesn't go back in time and change things, therefore I needed everything to weave together correctly right from the beginning. If you look closely you can see she actually knocks into herself right at the start of the video (something you'd only understand on a second watch)."It was so fun to do, and our main actresses (twins Mel & Lucy) were just incredible. I really didn't want to use camera trickery / vfx on this to have the same people in the room, I wanted it to be real!"

KC Locke directs an explosive promo for David Guetta, featuring Bebe Rexha. Shot in Ibiza around both artists' appearance at Ushuaïa - one of the island's biggest clubs - the video blends relaxed performance footage with frenetic scenes from the festival itself. The mix of concept and BTS shots creates a grounded yet nostalgic vibe, and the superstar performances help blend the two aesthetics together seamlessly."Really enjoyed shooting this video with David Guetta and Bebe Rexha," says KC Locke. "It was great to experiment with a polished fast paced performance style fused with my eye for action and immersiveness."I enjoying shooting on the go and spending a day with David and Bebe was definitely a whirlwind experience. So happy that this song is no. 1 and the video has gone crazy online. The whole team pulled through turning this video round in under a week."