Denis Coleman attends a bizarre social gathering in a grandiose dining room, in Roisino's surreal promo for Halogen Nights. In the video, we see a cast of bizarre characters interacting at the dinner table. They are ready to eat - before a sudden flip in narrative exposes their unruly desires and attitudes."As the song reaches a crescendo - a glass smashes, the video intensifies in pace and the mood darkens," explains Roisino. "The video flips and the gathering becomes the antithesis. People are acting unruly with harmful intention. Will Denis succumb to his surroundings?" The hypnotic, fairytale-esque aesthetic brings the absurdist concept to life, whilst the performances across the board make you feel like you've entered a party you really shouldn't have...

Dan French explores the anticipation, nerves and sheer excitement of a new relationship, in his promo for Navos's You And I, featuring Harlee. Following a guy and girl - played by Lucas Jones and Leelah Voh - who are planning to meet up at an unconventional party location, the visual treads familiar territory in the narrative, but executes it in a fresh and exciting way. Using bodyrigs, we get right up in on the action, following every smile, worried glance and relieved grin on the character's faces, before the camera dives into an untethered 360 shot of their first kiss. In keeping with the aesthetic, Navos and Harlee also make a cameo appearance at the party, adding a brief yet perfectly fitting performance element.

Anne Marie and Little Mix celebrate in style, in the epic video for Kiss My (Uh-Oh), directed by Hannah Lux Davis. There’s a lot of fun to be had, as the gang travel on a party plane, do shots, dress up in wedding attire and get serenaded by a group of strippers. Shot whilst Leigh-Anne and Perrie were pregnant, the group are split between the hotel room and the club, and it leads to a series of hilarious events. Bold, vibrant and action-packed, this has Hannah Lux Davis' glossy trademark style written all over it, and proves why she is one of the most in-demand music video directors of this generation.

KC Locke's third video this year for AJ Tracey follows the pattern of the first two for Anxious and Little More Love with some exceptional visual invention illustrating the London rapper's lyrical flow. This one is perhaps the most ingenious of the lot, bringing AJ together with T Pain at a summertime pool party - with the American rapper never leaving Atlanta. KC explains below how the miracle of motion control made it happen. But perhaps the most impressive thing is that this became a possibility and then devised and executed, once Covid restrictions meant T-Pain had to be filmed in the US.

Darnell Depradine explores moments to cherish with family, in his latest promo for Ray BLK's MIA.The reflective video cuts between a gathering at a house and a luminescent performance section, balancing contemporary, polished setups with an authentic-feeling narrative. DoP Henry Gill's cinematography effortlessly matches the moods of the contrasting setups, opting for natural light and almost documentary-style camerawork in the gathering scene, with neon lighting and frenetic shots in the performance.

An unlikely protagonist gets the release we're all yearning for, in Thomas Davis' action-packed promo for NOISY's Young Dumb. Having established a relationship with the group on a number of previous videos, Davis takes a more narrative direction with this one, which follows an old man making the most of a post-lockdown world. From choreography in the street to smoking a joint and ending up at a packed club, the man - brilliantly played by Andrew Norman - embodies our collective fantasies of getting out and finally being able to live life to the full again, and Davis heightens this fantasy through a stylish and invigorated lens. Paying homage to iconic 90's videos whilst being simultaneously imbued with a contemporary aesthetic, it's a spectacular watch, and possibly Davis' best video yet for the NOISY boys. THOMAS DAVIS:I wanted to make a video that was flamboyant and memorable.“I’m always buzzing to be working with NOISY. We’ve developed a really close friendship over the past two years or so. I think YOUNG DUMB is the 5th or 6th Music Video I’ve made for these guys now. These boys always write absolute belters of tunes. This one especially, I felt like the video really needed to represent the current climate in the world, but in an outrageous way. Life is to short to give a fuck sometimes, so you’ve just gotta let go. Even if you are getting old."To be honest, I’m not sure how the idea for this video came around. It all sorta just clicked in place. I had recycled a few scenes from other videos that I had pitched in the past year, but they never got commissioned. Like the toilet scene with the water bottle, that was part of another pitch that wasn’t as successful. So I guess this video was full of ideas that I had in the tank, all combined together with new ideas making this a film that I am super proud of."I really just wanted to make a video that was flamboyant and memorable. I'm so into early 90’s videos, that don't really care too much. I think a lot of what we are seeing today is very oversaturated and not always true to life. It’s always about trying to make someone look cool, whereas in this video, for me it was about being taken on this journey with the old man, and living the day and night in the same moment as he does. Hopefully making you laugh a coupla’ times, or throughout."I always wanna big up Common People Films, who trust me with my silly ideas on tight deadlines and somewhat tight budgets. We always deliver, it’s how we roll! My producer and best mate Jake Parker, always puts the extra leg work in to help make these ideas come to life. Wouldn’t be possible to do the things that I do without the solid team that I have around me.”Ramy Dance (EP):“We immediately loved this treatment when Tommy wrote it. It had a slight nod towards Fatboy Slim's Weapons of Choice video which of course is a classic. We felt it also echoed what so many are feeling at the moment."As a society we just wanna release, get back to “normal” and party again (if you’re not too old :) Tommy and the crew really captured that youthful energy in this video. It was a long day and Andrew, our lead actor, was an absolute superstar. He was dancing and running about East London for 14 hours straight without a single complaint, HERO!"As ever the NOISY boys, MGMT and Island were brilliant to work with and a massive thanks to the (tested) crowd who showed up and gave it everything in the club!”

Kevin Hudson directs a celebratory promo for Yxng Bane's Birthday, featuring Stefflon Don. Surrounded by luxury shopping bags and lavish decor, the artists bring the party vibes in front of dazzling pastel backdrops, boasting an unmatched chemistry throughout. Fittingly high-energy and glossy, it's another banger from Hudson and team.

Sophie Jones celebrates the party life in the heart of Paris, in her sensual new promo for Ichon's Mélange, featuring Yseult.Sweaty bodies swarm on a makeshift dancefloor, with a focus on connection and unity, which feels even more profound given the end of lockdown on the horizon. And then when co-star Yseult appears, her and Ichon display their ardour for each other amongst the throng of dancers.Jones wanted to capture an electrifying post-carnival feel with the video's dynamic movement and colourful styling, and it's safe to say she's pulled this off - and a whole lot more...