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Niko B 'Why's This Dealer?' by LAUZZA

Rob Ulitski - 11th Oct 2024

Niko B is the paperboy on a special mission, and bringing colourful vibes to the neighbourhood, in LAUZZA's effervescent, Noughties-inspired video for Why's This Dealer? 

Channeling the golden age of MySpace aesthetics, LAUZZA brings the past to life through bold graphics and animation, exaggerated edits, and a very playful sense of humour.

The video follows Niko B as a paperboy on his round, slipping in CDs of his upcoming album with the local rag through his neighbourhood, capturing the raw, DIY spirit of an era that celebrated quirky self-promotion and creative expression.

It's delightfully vibrant and authentic, with a heavy dose of LAUZZA experimentation and characteristic wit, with a wide range of entertaining scenes and ideas all working for the premise for the video.

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Rob Ulitski - 11th Oct 2024

Tags

  • Animation
  • CGI
  • Pick of the Day
  • VFX
  • Garage
  • Hip Hop
  • Performance
  • 2000's
  • 00's
  • Nostalgic
  • Throwback
  • Graphics
  • Paperboy

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Credits

Production/Creative

Director
Lauzza
Producer
Klevis Krasniqi
Production Company
Executive Producer
Chris Toumazou
Executive Producer
Kiran Mandla
Production Manager
Tansy Taylor
1st AD
Max Elliot
Production Assistants
Shaneel Parmar, Vala Shahiri

Camera

Director of Photography
Scott Jones
Focus Puller
Kai Newton
2nd Unit DOP
Fred Gowers

Lighting/Grip

Gaffer
Henry Young
Key Grip
Tiger Brewer
Sparks
Tom Homer, Chloe Ali

Wardrobe

Stylist
Zaza McDonald
Wardrobe
UPSTRM, 212 Collective

Casting

Cast
Harrold Rose, Shazad Choudhury, Callan Brodie, Neda Lipucite, Thalia Moore, Norman Norrington, Jane Wilshaw, Kit Sinnett, Debbie Schippers, Gabriel Parker-Ellwood, Thomas Roberts, Faye Sutcliffe, Laurentiu Mușchei, Evelyn Morris, Harvey Glover

Editorial

Editor
Connor Hall

Grading

Colourist
Connor Hall

VFX

VFX
Moi Digital
VFX
Leovizuals
3D Artist
Sabdog
3D Simulation
Detroit Dyer-Miller
Character Animation
CMKREALM
VFX Assist
Nohluhn, LAUZZA

Agent

Director's Representation

Rob Ulitski - 11th Oct 2024

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