Rob Ulitski - 28th July 2020

Following the visual for Neighbourhood earlier this year, DC collaborates with Dir. Lx once again to create the hugely stylish video for the reflective Tears, Sweat & Blood. 

Exploring the hustle and grind it takes to get to where you want to be in life, the mixed-media concept combines striking set-ups, plus both motion and still images, to build upon the introspective themes in the track. 

Production designer Jade Mortimer introduces a punch of colourful art direction to the concept, focusing on umbrellas as a shield from the elements, and shattered glass to represent the dichotomy between danger and creativity. 

DoP Sam Meyer uses vibrant coloured lighting and offbeat angles to extend this sense of style to the cinematography, elevating the aesthetic whilst honing in on the main focus of the video: "Only the paranoid survive". 

PRO Credits

Credits

DirectorDir. Lx
Executive ProducerKareem Adeshina
Production AssistantJoanna Thompson
1st ADSteven Enirainyetan
3rd ADDenis Norty
Director of PhotographySam Meyer
Focus PullerMarcus Albertsen
Clapper LoaderJomar O’Meally
GafferWill Pope
Jib OperatorMike Drury
Jib AssistantBen Reason
Production designerJade Mortimer
Asst Production DesignerTom Challis
StylistDaisy Deane
GroomingBianca Simone Simons
EditorDir. Lx
EditorOscar Mirzayev
VFXZee FX
ColouristChris Bell
Grading companyCreep Post
CommissionerPatricia Odje
Other creditsThanks: Adam Parker @ Shoot Blue

Rob Ulitski - 28th July 2020

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