DC 'Tears Sweat & Blood' by Dir. Lx
Rob Ulitski - 28th July 2020
Following the visual for Neighbourhood earlier this year, DC collaborates with Dir. Lx once again to create the hugely stylish video for the reflective Tears, Sweat & Blood.
Exploring the hustle and grind it takes to get to where you want to be in life, the mixed-media concept combines striking set-ups, plus both motion and still images, to build upon the introspective themes in the track.
Production designer Jade Mortimer introduces a punch of colourful art direction to the concept, focusing on umbrellas as a shield from the elements, and shattered glass to represent the dichotomy between danger and creativity.
DoP Sam Meyer uses vibrant coloured lighting and offbeat angles to extend this sense of style to the cinematography, elevating the aesthetic whilst honing in on the main focus of the video: "Only the paranoid survive".
Featured sponsors
Rob Ulitski - 28th July 2020
Credits
Production/Creative
- Director
- Dir. Lx
- Producer
- NS
- Production Company
- GF
- Executive Producer
- Kareem Adeshina
- 1st AD
- Steven Enirainyetan
Camera
- Director of Photography
- Sam Meyer
- Focus Puller
- Marcus Albertsen
Lighting/Grip
- Gaffer
- William Pope
Art
- Production designer
- Jade Mortimer
- Production Assistant
- Joanna Thompson
Wardrobe
- Stylist
- Daisy Deane
Editorial
- Editor
- Dir. Lx
- Editor
- Oscar Mirzayev
Grading
- Colourist
- Chris Bell
- Colour grade company
- Creep Post
VFX
- VFX
- Zee FX
Commission
- Commissioner
- Patricia Odje
Misc
- 3rd AD
- Denis Norty
- Clapper Loader
- Jomar O’Meally
- Jib Operator
- Mike Drury
- Jib Assistant
- Ben Reason
- Asst Production Designer
- Tom Challis
- Grooming
- Bianca Simone Simons
Other credits
Thanks
Adam Parker @ Shoot Blue
Rob Ulitski - 28th July 2020