DC 'Tears Sweat & Blood' by Dir. Lx
Following the visual for Neighbourhood earlier this year, DC collaborates with Dir. Lx once again to create the hugely stylish video for the reflective Tears, Sweat & Blood.
Exploring the hustle and grind it takes to get to where you want to be in life, the mixed-media concept combines striking set-ups, plus both motion and still images, to build upon the introspective themes in the track.
Production designer Jade Mortimer introduces a punch of colourful art direction to the concept, focusing on umbrellas as a shield from the elements, and shattered glass to represent the dichotomy between danger and creativity.
DoP Sam Meyer uses vibrant coloured lighting and offbeat angles to extend this sense of style to the cinematography, elevating the aesthetic whilst honing in on the main focus of the video: "Only the paranoid survive".
|Executive Producer||Kareem Adeshina|
|Production Assistant||Joanna Thompson|
|1st AD||Steven Enirainyetan|
|3rd AD||Denis Norty|
|Director of Photography||Sam Meyer|
|Focus Puller||Marcus Albertsen|
|Clapper Loader||Jomar O’Meally|
|Jib Operator||Mike Drury|
|Jib Assistant||Ben Reason|
|Production designer||Jade Mortimer|
|Asst Production Designer||Tom Challis|
|Grooming||Bianca Simone Simons|
|Grading company||Creep Post|
|Other credits||Thanks: Adam Parker @ Shoot Blue|
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