Rob Ulitski - 9th July 2020

Swedish directing duo babybaby place London soul-funk outfit Franc Moody into a distorted 3D landscape, in their video for Flesh and Blood. 

Spanning a wild variety of glitchy textures and defective 3D scans, babybaby (Josefin Malmen and David Strindberg) continue to plow the furrow they have explored in videos for the likes of Nick Murphy, exploring the space between live action and animation, where mistakes and mangled data form a unique and engaging aesthetic. 

Using Photoshop-style tools and wireframes to represent the layers/planes of the video, the video toes the line between technical masterpiece and lo-fi wonder, with a perpetually changing environment and fun performances.


To get an even more lo-fi texture we recorded the screen while playing each shot in the software.

"Our initial idea pitched to the band was something along the lines of 'we’re going to put you in 3D worlds that we’ll create from scratch, and then fuck you up'. The band liked it, and we liked them for liking it.

"As we had to shoot this remotely, we decided to fully embrace the lo-fi look, but combine it with a slightly more advanced execution. We wanted to approach the edit as we always do, so we filmed real camera movements and extracted the movement data; inserting it into the 3D worlds making the whole thing a bit more lively and... 'real’.

"To get an even more lo-fi texture we didn’t use the renders from the software, but instead recorded the screen while playing each shot in the software. An absolutely ridiculous and overcomplicated way to do it - but we’re happy with how it turned out."

PRO Credits


ProducerKate Brady
Production CompanyRiff Raff Films
Executive ProducerNatalie Arnett
Director's RepresentationHands London
CommissionerConnie Meade

Rob Ulitski - 9th July 2020

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