Production Company

Riff Raff Films

Hugh Mulhern directs a visual assault on the senses&nbsp;for Hak Baker's fierce anti-tech anthem Telephones 4 Eyes.&nbsp;Mulhern's video is a mesmerising clash of live action, animation, stock footage and VFX, smashed together in a frantic, hypnotic fashion - with a little help from AI.&nbsp;In the song, Baker is lamenting&nbsp;the state of the society we live in today, and the video matches the lyrical content of the aggrieved track, and the deluge of visual iconography matches the neverending stream of content we consume on a day-to-day basis.And in a real change from his excellent back catalogue of music videos, the most you see of Hak Baker is his mouth appearing from a tear in a man's stomach. You won't not&nbsp;be looking at men's torsos in the same way in the near future.&nbsp;Taking advantage of trends whilst completely flipping them on their heads, Mulhern has created something singular and visionary, which not only brilliantly reflects the times we are living in, but also a project that is impossible to tear you eyes away from.&nbsp;"If I told you I had an initial rationale for everything in the video and it was all carefully figured out, I’d be lying," admits Mulhern. "In truth it was one of those ideas that came together almost instantaneously. I think that’s to do with how clear Hak’s ideas are in the song. Tetsuo the Iron Man was a key image, and I also think the inside of [the song’s producer] Dan Carey’s studio played a part in inspiring our phone thief’s lab. HR Giger meets Abe’s Odyssey circa this weird stop motion cartoon called Mr Bumpy."We spent hours figuring out what found footage felt right and was obscure enough to feed the sensation of over stimulation. We intentionally wanted to steer away from doing anything that felt too political or pointed when the song was carrying that message so effectively."Things went off the deep end in the final few days of the video. We sent some stuff over to Dom (infinite.vibes) to create AI sequences stylistically informed by the stop motion animation and what he sent back far exceeded my expectations. It’s my favourite thing I’ve made to date and all I wanna do now is expand on the techniques we experimented with.”&nbsp;

United Kingdom

Rory Mullen

Hugh Mulhern

Alexander Handschuh

Hands 

Lisa Foo

Jorge Higgins

Eoin McLoughlin

Laura Clayton

Wolf Wasserman

James Wicks

Joseph Taylor

The Assembly Rooms

Peter Opporsdorff

The Mill

Jack Rolf

Awal Recordings

Nadine Persaud

Alternative

Indie

Hak Baker 'Telephones 4 Eyes' by Hugh Mulhern

Hak Baker - Telephones For Eyes (Official Video)

Piers Dennis celebrates the awesomeness of Rebecca Taylor - aka Self Esteem - through a heady mix of documentary footage and composed performance for The 345.Dennis' fifth video for the artist&nbsp;features candid backstage footage that he has filmed over the past year during her rise to alt-pop stardom, capturing her most exuberent, and most tender moments.[imgtoken data:1]The energy and emotion&nbsp;expressed by Taylor in this revealing footage is cannily counterpointed by a simple head and shoulders shot of Taylor, shot in the style of a classic Hollywood portrait, in which she performs this momentously moving song.&nbsp;&nbsp;&nbsp;Beautifully made, the black and white aesthetic creates a timeless snapshot of the last twelve months, and is a perfect showcase of Self Esteem's journey so far. Bloody marvellous.

Piers Dennis

Connie Meade

Richard Scott

Jack Worrall

Dominika Besińska

Lauren Bell

Byron

Asher Lloyd

Richard Fearon

Black Kite Studios

Alternative Pop

Rock

Self Esteem 'The 345' by Piers Dennis

Self-Esteem-'The-345'-by-Piers-Dennis

Omar Jones, director of impressive videos for the likes of Pusha T, Isaiah Rashad ft Lil Uzi Vert and Doechii - and recently signed to Riff Raff Films in London - has confronted the subject of mental health head-on in his stunning video for LA hip-hop artist Ab-Soul.The rapper took a six year break from music as a result of mental health issues that led him to attempt suicide. In the video for Do Better, Jones and Ab-Soul actually recreate this suicide attempt, where he fell from a building resulting in serious injury and sight loss.It is a tough subject that Jones handles with both sensitivity and flair, with the brilliant use of visual effects within the almost fragile black and white aesthetic. Most importantly, the dignity and humanity of Ab-Soul shines through. You really do get a sense of him coming to terms with&nbsp;his life, disability and all, and in spire of everything, being in a better place.[imgtoken data:1]OMAR JONES"Moosa Tiffith from TDE initially came to me wanting the video for Do Better&nbsp;to be based on a real tragic event in Soul’s life. The fact that part of his story was being revealed in this video meant it had to be portrayed correctly and lensed using an autobiographical approach. Moosa’s close friendship with Soul was instrumental in making sure there was an open line of communication between me and Soul. This was a delicate story to entrust to a stranger at the time, and his involvement made Soul comfortable."I felt a deep sense of responsibility, not only to Soul, but to all who struggle with their mental health, and deal with thoughts of suicide. In the end, the song’s message is a positive one, encouraging people to face themselves and focus on their self-improvement. Soul faces loss, regret, depression but emerges stronger on the other side.[imgtoken data:2]<blockquote>The hardest part was to ask Soul to revisit the darkest moments of his past. I felt the weight of every shot...</blockquote>"The video shows what one sees on their way down, the moments that lead up to it, Soul’s constant conflict with the burden of the past and alternate realities surrounding the decision to jump. What does one see in those final moments? How does the world appear from such a heavy perspective? It’s hard to even begin to imagine, but my approach uses a non-chronological edit and flow to evoke the brain frantically reaching for any memory it can (while it can), while the concept of time completely shifts."Shooting it was tough. Because the video is based on true events, the hardest part for me was to ask Soul to revisit the darkest moments of his past. I felt the weight of every shot and tried to share some of that emotional load as the director. During the ledge scene, I had Soul thirteen stories up, looking down at the drop. He was secured with wires, yet it still felt like the longest shot of my life. I couldn’t wait to yell 'cut'. Throughout the shoot, he was extremely collaborative and willing to explore every option. I am humbled and grateful for Soul's trust. In his words: 'I’ve cried enough about it, so I’m choosing to laugh now.' "

United States

Omar Jones

David Wept

Farah Idress

Sixtwentysix Productions

Anthony 'Top Dawg' Tiffith

Anthony 'Moosa' Tiffith Jr

Austin Barbera

George Solomon

Kristian Zuniga

Spencer Wood

Emilio Fermin

Vatche Giragossian

Ron Dabach

Lucca Liberal

Mills Ticket Casting

Cynthia Irene

Barbershop Post

Dante Pasquinelli

Digital Axis

Sherif Higazy

Dan Gillette

Top Dawg Entertainment

Hip Hop

Ab-Soul ft Zacari 'Do Better' by Omar Jones

Ab-Soul - Do Better (Official Video)

Directing duo Fa and Fon direct an out-of-this-world promo for&nbsp;MØ.In the suitably extraterrestrial&nbsp;video for Spaceman, we see the artist wake up in some kind of futuristic holding pod, trying to get her bearings and formulate&nbsp;an escape plan.&nbsp;Later on, she wakes up in an unusually stark&nbsp;atmosphere, revered by a group of aliens, eventually being transformed into one of them.It's a distinct contrast to the video for <a href="https://www.promonews.tv/videos/2022/01/31/m%C3%B8-new-moon-fa-fon/74746" target="_blank">New Moon</a>, the London-based director-sisters' previous collaboration with MØ, which framed the Swedish superstar as a medieval goddess. But it's also an ideal companion piece for this catchy track that boasts&nbsp;striking art direction, eccentric styling and no-holds-barred performances. And confirms that Fa and Fon are definitely ones to watch.&nbsp;

Riley Wolf

Annabel Bennett

Jade Denne

Innes Woo

Fa and Fon

Scarlett Anderson

Kat Cattaneo

Krunal Saadrini

Charlie Herrandz

Motunrayo Soyannwo

Kitty (keerthana) Rajakulasingam

Gary Kent

Fric Lopez

Rupert Hornstein

Jak Waughman

Furmaan Ahmed

Carlo Avena

Georgia Olive

Scarlett Bovingdon

White House Post

Sanna Kelly

Daragh Mccan

Chioma Ehiemere

Maggie Chen

Sarah Casbah

Sony Music

MØ 'Spaceman' by Fa And Fon

MØ - Spaceman (Official Video)

A tube train carriage&nbsp;transforms into a coruscating disco wonderland in David Wilson's flamboyant promo for Zach Witness.&nbsp;The intimate video&nbsp;pays homage to two queer icons - Frankie Knuckles and Larry Levan - and transports viewers back&nbsp;to 70’s New York, to celebrate the LGBTQIA+ roots of dance music.Exuding a hyper-confident, sexy aura, Zach Witness&nbsp;moves and shakes his way through the glorious track, creating countless iconic moments in just under three minutes.&nbsp;An intense&nbsp;visual feast from David Wilson - directing&nbsp;his first music video since pre-pandemic times -&nbsp;that deserves a tonne of attention.&nbsp;

David Wilson

Ajay Arora

Bernie Prentice

Brian Fawcett

Olly Ginelli

Frank Hellebrand

Jeff Vine

Christian Swaine

Rachel Hopkins

Darcy Wallace

Lucy Upton-Prowse

Chloe Rose

Meg Thorne

The Quarry

Zach Witness

Cinelab Film and Digital

Dance

Zach Witness 'Frankie And Levan' by David Wilson

Zach-Witness-'Frankie-And-Levan'-by-David-Wilson

Hugh Mulhern directs a surreal performance promo for&nbsp;Fontaines D.C.In the video for Skinty Fia - which takes its namesake from the group's upcoming third LP - we see vocalist&nbsp;Grian Chatten in the middle of a hedonistic celebration, trapped among a cast of eccentric characters, bizarre rituals and an overflowing sense of excess.&nbsp;The video opens with an oscillating multicoloured light darting through empty fields and into an enigmatic building, before the concept distorts into a haunting series of warped vignettes. The dreamlike aesthetic is grounded by Chatten's calm and collected attitude, which contrasts the disorder and chaos around him.&nbsp;In the same vein as the other video releases from this album, the concept transcends the performance and morphs into something otherworldly and uncanny, and perfectly fits the unusual atmosphere in the song.&nbsp;

Kate Brady

Karl Hui

Nina Mangold

Ewan Macfarlan

Johnny Donne

Andy Hillman

Lucy James

Alice Dodds

Daniel Castro Garcia

Nathan Matthews

Vid Price

Trim Editing

Peter Oppersdorff

Fontaines D.C. 'Skinty Fia' by Hugh Mulhern 

Fontaines D.C. - Skinty Fia (Official Video)

New directors Fa &amp; Fon take on MØ’s latest single New Moon,&nbsp;for their impressive music video debut.The directing and design duo team (and identical twin sisters)&nbsp;Fa and Fon Watkins present an epic neo-medieval tableaux with a celestial twist, perfectly capturing the power and dynamism of the&nbsp;track, anchored by a killer performance from MØ.Set within a post-Apocalyptic battlefield, the video sees the artist&nbsp;struggle under the weight of a fabricated moon, while a choreographed battle with swords, technology, and some very powerful styling ensues.&nbsp;It's an explosive introduction to the directing team, who up to now have been known for their creative and art direction. This is a promising sign of things to come.

Zoe Gunn

Freddie Wright

Ahmet Hüsseyin

Emily Jayne Robinson

Alfie Brown

Ryan Delahunty

Fuurman Ahmed

Faye Bluff

Charles Gamble

MØ 'New Moon' by Fa & Fon 

MØ - New Moon (Official Video)

'Sorry it’s not disco, we lied. It’s an album of terrible lows and even worse highs’&nbsp;- say Irish indie rock heroes Fontaines D.C. about their forthcoming third album, Skinty Fia. And the first video from the LP - directed by their regular collaborator Hugh Mulhern - is appropriately haunting.Centred around the band's performance of first single Jackie Down The Line - the&nbsp;last to grace Catford Theatre before it undergoes extensive renovation - Mulhern’s video also introduces the mysterious figure of Jackie as he navigates the harsh conditoins of a toxic relationship.&nbsp;This vision for the doomed romance sees a dedicated&nbsp;suitor in a jaunty hat - played by acclaimed choreographer and Kanye collaborator Black Haine - with an abundant supply of roses, seduced by sirens who incite violence. It evidently pays not to ghost a girl who is keen on archery. &nbsp;&nbsp;The dark theatricality of the concept feels evocative of early 90's grunge videos, and boasts brilliant performances centered around an unsetlling, abstract narrative. And Mulhern has also carried this concept into the live performance video of the track for <a href="https://www.youtube.com/watch?v=IJvwi3N80g0">The Tonight Show Starring Jimmy Fallon </a>-&nbsp;creating a new perspective of the narrative, through a one-shot drone setup.&nbsp;

Alex Handschuh

Celestine Cooney

John Cutler

Black Haine

Fontaines D.C. 'Jackie Down The Line' by Hugh Mulhern

Fontaines-Dc--'Jackie-Down-The-Line-'-by-Hugh-Mulhern

Max Siedentopf's new music video for Keinemusik takes the German pun of the 'ear worm'&nbsp;to a whole new level.Director and artist Max Siedentopf is known for his conceptual, whimsical and refreshingly humorous work, and this video delivers the same idiosyncratic energy we have grown to love.&nbsp;Whilst&nbsp;the lyrics are about love, Siedentopf spins the concept in a completely different direction, and what seems to be taken out of context remains in the memory like a good catchy tune.[imgtoken data:1]We open on a bald, middle-aged man ready to feed his pet gecko, before a worm squirms its way into his ear. The man immediately loses his mind, smashing through the wall to the next apartment and flopping over the balcony, falling and bouncing off of a car.&nbsp;As he swivels and gyrates down the street - much like a worm would - passers by also start to lose their minds, as their bodies distort, crush and amalagamate.&nbsp; Shot in Berlin on 16mm, the scenes look weird but cinematic, and build to an absolutely oddball climax.&nbsp;

Germany

Max Siedentopf

Elena Winterer

Akkurat Studios Gmbh

Rocco Kopecny

Bennet Weidemann

Igor Smitka

Marcus Lauterbach

Susan Peter

Larissa Bechtold

Aurelia Braga De Matos

Paul O'Reilly

Lucia Kovalova

Keinemusik (

Keinemusik (&ME, Rampa, Adam Port) ft Bell Towers 'Pay To Play' by Max Siedentopf

Keinemusik-(&me,-Rampa,-Adam-Port)--'Pay-To-Play-Feat.-Bell-Towers'-by-Max-Siedentopf

Hak Baker faces up to addiction, in Jon E Price's reflective promo for Irrelevant Elephant.&nbsp;The party is over, and Baker is shown hanging around his flat, seriously hungover and drowning in apathy, as an animated elephant begins to invade each frame.&nbsp;Starting off as a carefree, colourful character, the elephant - who appears when Hak thinks about taking to the booze again&nbsp; - soon distorts into an unwelcome and menacing presence.As his addictions take hold, the artist has to find the inner strength to take back control.[imgtoken data:1]

Jon E Price

Jack Filtness

Tom Berendsen

Chris Mears

Harry Wheeler

Emmy Robinson

Max Openshaw

Lee Partfit

Jenny Gardiner

Lewis Munro

Lucinda Worth

Dave Davis

Rich Fearon

Jade Deene

Hak Attack Records

Singer-songwriter

Folk

Hak Baker 'Irrelevant Elephant' by Jon E Price

Hak Baker - Irrelevant Elephant

Jon E Price directs a reflective promo for Olivia Nelson.&nbsp;Infusing&nbsp;cinematic daydreams with with all the atmosphere of real life, the video for Oblivion is a hypnotic journey through transitionary vignettes.&nbsp;Featuring delicate cinematography and a naturalistic colour palette, the video exudes a sense of authenticity and intimacy.&nbsp;

Riff Raff Films

Production Company

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