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Bree Runway, Maliibu Miitch 'Gucci' by Tash Tung

Rob Ulitski - 27th July 2020

Tash Tung directs a sensual and sleek visual for Bree Runway's Gucci - Tung's second video for the dynamic London-based artist, following last year's All Night.  

Spanning several fashion editorial-style performance setups, the video plays with the idea of luxury and opulence, and toys with the intersection of fashion with fetishism - and Bree starts out as a diamond in the rough, and then breaking out and becoming something even more extraordinary. 

DoP Jack Exton utilises an AR rig and a range of lighting effects to add a dynamism and sparkle to the concept, whilst Samuel Marr's edit perfectly mirrors the pace and flow of the track.

TASH TUNG: 

I pitched an idea of ascension to her - where she starts as a diamond in the ground, and ends up as a planetary godlike figure.

"Bree says she comes to me when she wants to feel sexy and I was so happy to level up our last ride in All Night, with this vid for Gucci.

"I really wanted to celebrate Bree’s heritage, skin colour, and her success alongside her obvious sexiness. So I pitched an idea of ascension to her - where she starts as a diamond in the ground and ends up as a planetary godlike figure. She loved it so much she even re-recorded some new lyrics to fit the visuals!

"Every person on this team was so integral in making this despite challenges and (Covid) restrictions, and extra special thanks to my producer, Eleri Evans!!"

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Rob Ulitski - 27th July 2020

Tags

  • Director's notes
  • Performance
  • Pop
  • Hip Hop
  • AR rig
  • Fetish

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Credits

Production/Creative

Director
Tash Tung
Producer
Eleri Evans
Production Company
Executive Producer
Laura Northover
Production Manager
Eolande Diaz
1st AD
Clara Paris

Camera

Director of Photography
Jack Exton
Focus Puller
Toby Mckay
2nd AC
Chris King
Steadicam
Jake Whitehouse

Lighting/Grip

Gaffer
Pete Bishop

Art

Art Director
Bon Walshe

Casting

Lead actor
Nathan Mensah

Editorial

Editor
Samuel Marr
Editing company
The Quarry

Grading

Colourist
Richard Fearon

VFX

VFX
Jack Stone
Post production company
Black Kite
Post Producer
Tamara Mennel

Commission

Label
EMI Records

Other credits

DIT

Elliott Chyi

Electricians

Matt Simmons, Greg Probert, Simona Pranulyte

Assistant Art Director

James Middleton

Set Construction

Louis Simonon

Art Dept Assistant

Jenny Wells

Runners

Nana Quartey, Kitty Rajakulasingam, Reece Gibbins

Covid Supervisor

Harry Hardwick

Rob Ulitski - 27th July 2020

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