Tash Tung directs a sensual and sleek visual for Bree Runway's Gucci - Tung's second video for the dynamic London-based artist, following last year's All Night. Spanning several fashion editorial-style performance setups, the video plays with the idea of luxury and opulence, and toys with the intersection of fashion with fetishism - and Bree starts out as a diamond in the rough, and then breaking out and becoming something even more extraordinary. DoP Jack Exton utilises an AR rig and a range of lighting effects to add a dynamism and sparkle to the concept, whilst Samuel Marr's edit perfectly mirrors the pace and flow of the track.
Rob Ulitski - 27th July 2020