Rob Ulitski - 1st July 2021

KC Locke directs a transition-heavy tour de force for Aitch's Learning Curve. 

Stitched together in a seamless, dreamlike fashion, no fewer than thirteen scenes unravel across a runtime of just over two minutes, in a concept that boasts fiery car wrecks, police line-ups, lobster dinners, an anthropomorphic necklace charm, a wedding - and a flock of sheep. 

Noteworthy for its scale and pure ambition, it's a highlight in both Locke's and Aitch's videography, and has instant replay appeal. Great stuff.


I wanted to make a statement piece... growing from previous Aitch visuals.

"Building on from our last video together it’s 'safe to say' we really elevated on this one.

"I really wanted to make a statement piece with this project growing from previous Aitch visuals, making something that makes you want to watch it again and again.
The ambitious 13-scene music video was definitely a creative challenge trying to make it all work and transition together. Myself and Aitch planned out the structure of the video over multiple meetings to make sure everything made sense to him and the song.

"Then over long hours of planning and discussions with the team a formula was devised which brought together multiple disciplines and techniques. I planned out every second of the song from lyric to beat, as making 13 scenes fit and make sense with a 2m15s song was a challenge in itself.

"The entire team really brought their A game to this one and trusted in my wacky plan - I remember telling Lewis (producer) I have a plan to make this work as we sat down one night and wrote our battle plans. Lewis trusted in my approach and supported me from start to finish, which I am forever great full for.

"Each department put their own creative stamp on each scene from Jenny O’Sullivan (PD), Pieter Snyman (DP) and Nick Platt (gaffer) to the VFX team who I worked very closely with (LMNTL FX) to bring the vision to life.

"Special thank you to all the team for believing in me and bringing so much passion and love to what we do."

PRO Credits


DirectorKC Locke
ProducerLewis Nicholson
Production CompanySwords & Eagles
Executive ProducerMarisa Garner
Production ManagerElla Taylor-Palfrey
1st ADTomo Pierce
Director of PhotographyPieter Snyman
Focus PullerJosh Tue
2nd ACDanny Usman
SteadicamBeau Pritchard James
GafferNick Platt
Art DirectorJenny O'Sullivan
WardrobeCora Delaney
Make-upHannah Sorcha
EditorJamil Shaukat
Editing companySwords & Eagles
ColouristAlex Gregory
Grading companyThe Mill
Post ProducerJamil Shaukat
VFXLmntl Fx
Director's RepresentationMarisa Garner Associates
CommissionerLisa Foo
LabelCapitol Records
Other creditsConstruction Manager: Leo O'Brien Construction Team: Gus Mallet, Marnne Beech & Jed Newman Art Assistants: Ed Kelly, Ben Spink & Daisy. Harvey Stunt Driver: Ellie Evans Location Manager: Jacob Dowdle Covid Supervisor: Ken Locke

Rob Ulitski - 1st July 2021

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