Make-up

Hannah Sorcha

KC Locke directs a tender promo for Pip Millett's Downright, exploring the&nbsp;complexities of a modern-day relationship.&nbsp;The video focusses upon the transitory memories that haunt a person once they have gone forever - which makes you question if a relationship is headed the same way.&nbsp;DoP Rick Joaquim captures the narrative concept with a delicate, considered style, elevating the concept with beautiful lighting and slow-motion camerawork."I really enjoyed creating this video for PIP, drawing from PIP’s own experiences of living with depression and how past relationships inspired the song," says Locke.[imgtoken data:1] "The Downright&nbsp;video explores the day-to-day struggles we have with our mental health and the turmoil some of our relationships bring, with Pip looking at her younger self and own past situation from the outside as conflict unfolds. "It was an interesting contrast from our previous video - going down a more narrative path with two&nbsp;female leads playing a younger PIp and&nbsp;friend -&nbsp;with powerful Solo performances moments from Pip."Collaborating with&nbsp;Rick Joaquim was a pleasurable experience as his style and way of working was very respectful and considered,&nbsp;while always caring about story an emotion."

Jenny O’Sullivan

Charlie Morris

Kirsty Stewart

KC Locke

Leearna Roberts

Lewis Nicolson

Swords & Eagles

Isa Perez

Howard Dean

Rick Joaquim

Marisa Garner

Tomos Pierce

Danny Usman

Lewis Kyneston

Chante Lauren Brown

Jamil Shaukat

Alex Gregory

No.8

Marisa Garner Associates

Sam Towe

Pip Millett 'Downright' by KC Locke

Pip Millett - Downright (Official Video)

KC Locke directs a powerful visual&nbsp;for Pip Millett, seamlessly combining&nbsp;realism with escapist fantasy, for Ride With Me.&nbsp;The video starts in sombre black and white, dramatising a moment in the breakdown of a relationship, overseen by Millett. Then it dissolves to colour and she is driving a vintage American car, which soars into the sky, high above the streets of Manchester.&nbsp;It's an ambitious and brilliantly realised concept, and follows the trend in KC Locke's work towards the greater use of visual effects, with artist performance.&nbsp;"When Pip Millett&nbsp;sent me this song I knew it would be a classic," he says. "This is our tenth video together, after handheld, self-shooting our first video together under three years ago with&nbsp;Danny Usman&nbsp;pulling focus. Now we're flying cars over Manchester and making really meaningful, cinematic videos in the R&amp;B space."I really enjoy working with Pip&nbsp;and helping share her vision... [And]&nbsp;I'm really enjoying pushing the boundaries, mixing in-camera with CGI and building worlds for artists to live in."[imgtoken data:1][imgtoken data:2]

United Kingdom

Jenny O'Sullivan

Lewis Nicholson

Nick Platt

Lorenzo Levrini

Tomo Pierce

Marcus Albertsen

Lewis Shackleton

Ben Eckersall

Chante Loren Brown

Lmntl

Pip Millett 'Ride With Me' by KC Locke

Pip-Millet-'Ride-With-Me'-by-Kc-Locke

Gabriella Kingsley follows up recent ArrDee collaboration&nbsp;<a href="https://www.promonews.tv/videos/2022/03/10/arrdee-come-go-gabriella-kingsley/75330">Come And Go</a> with a cinematic promo for Early Hours.&nbsp;The video is the second chapter of a two-part narrative for the artist's debut mixtape release, Pier Pressure, and spans a handful of intimate vignettes of the pair enjoying each other's company.&nbsp;Kingsley showcases a more raw and vulnerable side of ArrDee, which his audience haven't seen before, and the use of subtle time-bending effects creates a dreamlike vibe which matches the themes of new love and romantic connection.&nbsp;

Eleanor Grace Hann

Liyanne Marie

Ola Christian

Ruth Minkley

Kiera Liberati

Polly Hartley

Gabriella Kingsley

Ersan Beskardes

Rebecca Williams

Irresistible Studios

John Hassay

Jovan Lawrence

Jomar O'Meally

Harriet-Kate Mckean

Matt Nelson

Elliot Ruby

Phillips Nortey

Pete Muncey

Eve Carreno

Nevzat Altinisik

Gary Coogan⁣⁣

The Quarry

Vlad Barin

CHEAT

Peter Welton

Island Records UK

ArrDee 'Early Hours' by Gabriella Kingsley

Arrdee-''early-Hours''-by-Gabriella-Kingsley

An intimate gathering provides the perfect opportunity to reconnect, in Gabriella Kingsley's heartfelt promo for ArrDee.&nbsp;The video for Come &amp; Go sees the artist at a house party, hanging with his new girlfriend but focused on an old flame who keeps catching his eye.&nbsp;Utlising slick motion transitions and a free-spirited tone throughout, Kingsley builds an intimate, intense vibe which matches Arrdee's dynamic performance.&nbsp;Paired with understated cinematography and snapshots of a narrative, it's another hit for the director, who recently teamed up with ArrDee and Aitch on&nbsp;<a href="https://www.promonews.tv/videos/2022/02/10/arrdee-aitch-war-gabriella-kingsley/74903">the promo for War.</a>&nbsp;

Sam Storey

April Hughes

Philips Nortey

Gary Coogan

ArrDee 'Come & Go' by Gabriella Kingsley

Arrdee-'Come-&-Go'-by-Gabriella-Kingsley

KC Locke brings Jamaican reggae star&nbsp;Koffee to Manchester for an amazing high-speed adrenalin&nbsp;rush.The video sees Koffee performing Pull Up, the lead-off single from her new album, while hanging from a high-performance car, speeding and drifting around a container base. But topping even those spectacular shots is the final sequence with Koffee sitting on the boot of a car as it speeds down a deserted stretch of motorway.KC Locke says the idea was designed to demonstrate the artist's love for fast cars, and every shot clearly shows that Koffee is doing her own stunts on this - captured with considerable skill by Locke and crew in the following camera vehicle.&nbsp;[imgtoken data:1]"Shooting this video in Manchester means a lot to me and the whole Swords &amp; Eagles team," says Locke. "Being big fans of Koffee it was an honour to welcome her from Jamaica and shoot in our home city of the north."It was great working with her, and for the record Koffee does her own stunts!" he confirms."Hats off to [producer] Lewis Nicholson&nbsp;who pulled this logistical challenge together. I knew my treatment was ambitious but Lewis managed shut a container base for us&nbsp;- and close down an entire motorway, with Koffee sat on the back of a drift car. We are very proud to start the year with this!"

Leerana Roberts

Ella Taylor-Palfrey

Luke Goodrich

Stefan Yap

Ollie Bingham

Lewis Evers

Rebekah Lockwood

Lmntl Fx

Lisa Foo

Columbia Records

Reggae

Koffee 'Pull Up' by KC Locke

Koffee-'Pull-Up'-by-Kc-Locke

KC Locke brings some iconic symbols of luxury living to a warehouse setting, adorning the performances of Raye, Russ Millions and wewantwraiths for production team Da Beatfreakz's Money Calling.As usual Locke gets excellent performances from the featured artists through a variety of punchy set-ups, but its Raye who stands out, adding charisma and glamour to the proceedings. It's one of the best of her many music video appearances.[imgtoken data:1]&nbsp;&nbsp;&nbsp;"Da Beatfreakz, known for their big collab tracks, really did something special with this one," says Locke. "Working with Raye on this project was a great opportunity to give a contrast of femininity energy and dark beauty to a usually male-dominated drill genre of music. Raye is a natural performer and I feel together we really brought something special to the table."This is a great example of building relationships with artists and making the most of a shoot. Though the concept was simple I wanted the artists individual performances to stand out in their own unique way and feel crafted,raw and powerful."

Ella Taylor Palfrey

Chris Steel

Dan Jenner

Dan Miller

Nayaab Tania

Lauren Groves

Olly Fisk

Hashi Adbulkadir

Grime

drill

Da Beatfreakz ft Raye, Russ Millions & wewantwraiths 'Money Calling' by KC Locke

Da-Beatfreakzft-Raye,-Russ-Millions-&-Wewantwraiths-'Money-Calling'-by-Kc-Locke

James Arthur is a guiding light in KC Locke's poignant promo for SOS.&nbsp;Stumbling through Liverpool's Tobacco Docks at night, champagne bottle in hand, concerned residents begin to peek out of their windows,&nbsp;checking in on Arthur.&nbsp;They congregate behind him, and shortly afterwards, he lights a flare which acts as a guide for all of these lost souls. And when he breaks down and it all becomes too much for him, various characters spark their own flares, proving that we all have a part to play in raising each other up in society.&nbsp;Heartfelt and glossy, it's a trademark emotional affair from Arthur, with the weight of KC Locke and team's&nbsp;unique vision pushing it to the next level.&nbsp;[imgtoken data:1]

Alex Candlin

Pieter Snyman

Anil Duru

Michael Lewin

Sony Music

Jessica Grist

Jay Gomez

James Arthur 'SOS' by KC Locke

James-Arthur-'Sos'-by-Kc-Locke

KC Locke's third video this year for AJ Tracey follows the pattern of the first two for Anxious and Little More Love with some exceptional visual invention illustrating the London rapper's lyrical flow. This one is perhaps the most ingenious of the lot, bringing AJ together with T Pain at a summertime pool party - with the American rapper never leaving Atlanta.&nbsp;KC explains below how the miracle of motion control made it happen. But perhaps the most impressive thing is that this became a possibility and then devised and executed, once Covid restrictions meant T-Pain had to be filmed in the US.[imgtoken data:1]&nbsp;

Joe Douglas

Jeff Vine

Lee Symington

Aga Dziedzic

G6 Moco

Andy Musgrave

Hip Hop

AJ Tracey ft T Pain 'Summertime Shoutout' by KC Locke

Aj-Tracey-Ft-T-Pain-'Summertime-Shoutout'-by-Kc-Locke

KC Locke directs a transition-heavy&nbsp;tour de force&nbsp;for Aitch's Learning Curve.&nbsp;Stitched together in a seamless, dreamlike fashion, no fewer than thirteen scenes unravel across a runtime of&nbsp;just over two minutes, in a concept that boasts fiery car wrecks, police line-ups, lobster dinners, an anthropomorphic necklace charm, a wedding - and a flock of sheep.&nbsp;Noteworthy for its scale and pure ambition, it's a highlight in both Locke's and Aitch's videography, and has instant replay appeal. Great stuff.[imgtoken data:1]&nbsp;

Josh Tue

Cora Delaney

The Mill

Capitol Records

Beau Pritchard James

Aitch 'Learning Curve' by KC Locke

Aitch-'Learning-Curve'-by-Kc-Locke

KC Locke pays homage to iconic hip hop videos, in this&nbsp;infectious promo for Pa Salieu and slowthai.&nbsp;In the larger-than-life concept for Glidin', Locke drops the artists in a series of conceptual setups - from padded cells to rage rooms - and lets them unleash a cascade of pent-up energy.&nbsp;Playing off of each other's electrifying performances, the video is a rollercoaster of frantic camera movement, vibrant colours and mesmerising art direction, and doesn't stop to breathe once in the entire runtime.&nbsp;Exhilarating and perfectly matched to the track, Locke and team knock it out of the park once again.&nbsp;

Jean Paul Lebon

Heather Crompton

Holly McDonald

Nathan Tettey

Warner Music

Nav Nagla

Pa Salieu & slowthai 'Glidin'' by KC Locke

Pa-Salieu-&-Slow-Thai-'Glidin'-by-Kc-Locke

KC Locke creates a brilliant showcase for the talents of AJ Tracey - and his own - in the video for Anxious.With the pacing and production values of a big action movie, Locke takes us through AJ's world. And very aspirational it is too. The car, the restaurant, the girl - and the bird's eye view over the city - it's all presented with a superior level of slickness.And this is also a love letter to London, in a way that will definitely transcend the times in which it was made. As the director explains below, he has used every trick in the book - well, nearly - to make this a convincing epic, to show AJ on top of his world.&nbsp;

Christian Swain

Jason Wallis

Electric Theatre Collective

AJ Tracey ‘Anxious’ by KC Locke

AJ Tracey - Anxious

HYYTS endure a series of punishing physical challenges in quiet suburbia, in Harry Barber&#39;s absorbing video for Bullet.With some intriguing long takes, Barber exploits the fact HYYTS are two brothers, Adam and Sam, in a sequence that&#39;s repeated three times. Each time, the trials of endurance get harder, and the&nbsp;closer they get to reaching their lethal point of no return.&nbsp;

Hannah Sorcha

Make-up

Videos featuring Hannah Sorcha

2022 (5)

2021 (6)

2019 (1)

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