In a summer of exciting pop music, and some already iconic pop videos, here's another one. Dave Meyers steps into the fray with K-Pop star LISA and drops a sensational video for her collab with Latin superstar Rosalía.A jawdropping series of visually imaginative, fashion-forward vignettes, the video for New Woman is in the manner of previous Meyers' masterpieces. But this one just seems to go that bit further. In a hailstorm of hugely imaginative imagery Meyers showcases and celebrates two great pop stars of the moment, shifting the lens for each, and then bringing them together. It's a brilliant complement to their visual and musical styles.Surrounded by his regular team of great talents, including DoP Scott Cunningham and producer Nathan Scherrer, and a squadron of the finest glam crew, each image is brilliantly composed - and the imaginative approach extends to the extraordiary, breathless edit by legendary Final Cut editor Amanda James. Creating energy and excitement through a cut where at times, the viewer can barely register what's on screen before moving to the next set-up, its a work of art in itself. So fasten your seatbelts, prepare to be thrilled...
Promonews - 2 months ago