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LISA ft Rosalía 'New Woman' by Dave Meyers

Promonews - 28th Aug 2024

In a summer of exciting pop music, and some already iconic pop videos, here's another one. Dave Meyers steps into the fray with K-Pop star LISA and drops a sensational video for her collab with Latin superstar Rosalía.

A jawdropping series of visually imaginative, fashion-forward vignettes, the video for New Woman is in the manner of previous Meyers' masterpieces. But this one just seems to go that bit further. In a hailstorm of hugely imaginative imagery Meyers showcases and celebrates two great pop stars of the moment, shifting the lens for each, and then bringing them together. It's a brilliant complement to their visual and musical styles.

Surrounded by his regular team of great talents, including DoP Scott Cunningham and producer Nathan Scherrer, and a squadron of the finest glam crew, each image is brilliantly composed - and the imaginative approach extends to the extraordiary, breathless edit by legendary Final Cut editor Amanda James. Creating energy and excitement through a cut where at times, the viewer can barely register what's on screen before moving to the next set-up, its a work of art in itself. 

So fasten your seatbelts, prepare to be thrilled...

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Promonews - 28th Aug 2024

Tags

  • Pick of the Day
  • VFX
  • Pop
  • Fashion
  • Vignettes

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Credits

Production/Creative

Director
Dave Meyers
Producer
Nathan Scherrer
Production Company
freenjoy
Production Manager
Giulia Di Stravola

Camera

Director of Photography
Scott Cunningham

Art

Production designer
Luke Carr

Wardrobe

Stylist (Artist)
Nista ‘Nan’ Permpoon
Stylist (Artist)
Georgia Pendlebury
Stylist (Artist)
Lorenzo Posocco
Stylist (Cast)
Marta del Rio
Hair (Artist)
Hyeyeon Jang
Hair (Artist)
Dimitris Giannetos
Hair (Cast)
Caitlin Wronski
Make-up (Artist)
Jiyeon Kim
Make-up (Artist)
Shelby Smith
Make-up (Cast)
Kayli Rachelle
LISA stylist
Nista ‘Nan’ Permpoon @nanist LISA video stylist

Editorial

Editor
Amanda James
Editing company

Grading

Colourist
Dante Pasquinelli
Colour grade company

VFX

VFX Company
Mathematic
Additional VFX
hush vfx

Agent

Director's Representation
Lark Creative

Commission

Commissioner
Camille Yorrick
Label
LLOUD
Label
RCA Records
Visual content production
Sam Houston, Karina Lopez
SVP head of marketing
Val Pensa
Marketing director
Gina Messeri

Misc

2nd unit director
Daniel Russell

Promonews - 28th Aug 2024

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