GloRilla 'Yeah Glo!' by Troy Roscoe
Rob Ulitski - 19th Feb 2024
Troy Roscoe directs an ambitious performance promo for GloRilla.
The video for Yeah Glo! takes viewers on a mesmerising journey of self-reflection, as GloRilla confronts her past self in poignant encounters.
Exploring themes of identity, growth and empowerment, the video boasts a selection of slick, creative vignettes.
"Going into the shoot, the team anticipated the challenge of executing a complex concept with over six outfit changes and extensive makeup/hair adjustments, along with numerous scenes to cover," Roscoe explains.
"However, through collective effort and efficient teamwork, we tackled the task swiftly and effectively."
It's a video that exudes the glossy, nostalgic aesthetic of early noughties promos, with plenty of Roscoe's trademark flair.
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Rob Ulitski - 19th Feb 2024
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Credits
Production/Creative
- Director
- Troy Roscoe
- Producer
- Traemani Hawkins
- Producer
- Chad Tennies
- Production Company
- UC
- Executive Producer
- Frank Borin
- Production Manager
- Kiara Garcia
- Prod Coordinator
- Gillian Rabin
- PA
- Jarren Mapp, Lillie Dunn, Bradly Colburn
Camera
- Director of Photography
- Brian Beckwith
- Focus Puller
- George Rowson
- 2nd AC
- Kristian Robateau
Lighting/Grip
- Gaffer
- German Valle
- Key Grip
- Nick Jackson
- 3rd Electric
- Cody McLaughlin
- Key Grip
- Michael Sannuti
- BBG
- Erick Valle
- 3rd Grip
- Henry Cathey
Art
- Art Director
- Savannah Elder
- Production designer
- Julia Miaorana
- Prop Master
- Michelle Hornung
Wardrobe
- Make-up
- Imani Matthews
- Make-up
- Salem Tewolde
Casting
- Artist Body Double
- Rachel Lynne
Editorial
- Editor
- Troy Roscoe
VFX
- VFX
- Troy Roscoe
- VFX
- Cameo Fx
Agent
- Director's Rep (UK)
- MA
Misc
- Director's Rep (US)
- Hart Represents
Rob Ulitski - 19th Feb 2024