GloRilla 'Yeah Glo!' by Troy Roscoe
Rob Ulitski - 19th Feb 2024
Troy Roscoe directs an ambitious performance promo for GloRilla.Â
The video for Yeah Glo! takes viewers on a mesmerising journey of self-reflection, as GloRilla confronts her past self in poignant encounters.Â
Exploring themes of identity, growth and empowerment, the video boasts a selection of slick, creative vignettes.
"Going into the shoot, the team anticipated the challenge of executing a complex concept with over six outfit changes and extensive makeup/hair adjustments, along with numerous scenes to cover," Roscoe explains.
"However, through collective effort and efficient teamwork, we tackled the task swiftly and effectively."
It's a video that exudes the glossy, nostalgic aesthetic of early noughties promos, with plenty of Roscoe's trademark flair.Â
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Credits
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Production/Creative
- Director
- Troy Roscoe
- Producer
- Producer
- Production Company
- UC
- Executive Producer
- Production Manager
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Lighting/Grip
- Gaffer
- Key Grip
Art
- Art Director
- Production designer
Wardrobe
- Make-up
- Make-up
Editorial
- Editor
VFX
- VFX
- VFX
Agent
- Director's Rep (UK)
- MA
Misc
- Director's Rep (US)
Rob Ulitski - 19th Feb 2024