Troy Roscoe directs an ambitious performance promo for GloRilla. The video for Yeah Glo! takes viewers on a mesmerising journey of self-reflection, as GloRilla confronts her past self in poignant encounters. Exploring themes of identity, growth and empowerment, the video boasts a selection of slick, creative vignettes."Going into the shoot, the team anticipated the challenge of executing a complex concept with over six outfit changes and extensive makeup/hair adjustments, along with numerous scenes to cover," Roscoe explains."However, through collective effort and efficient teamwork, we tackled the task swiftly and effectively."It's a video that exudes the glossy, nostalgic aesthetic of early noughties promos, with plenty of Roscoe's trademark flair.
Rob Ulitski - 19th Feb 2024