Wardrobe

Cora Delaney

Kelvin Jones directs an action-packed promo for Aitch.&nbsp;&nbsp;The video for Fuego boasts&nbsp;a handful of chaotic vignettes, which move at breakneck speed and are presented through a self-aware, contemporary internet lens.The eccentric, full-on style is elevated by&nbsp;subtle computer animation effects, including a jarring 'buffering' scene, and&nbsp;melting, textural transitions - which very much match the Fuego vibes."When Aitch and I first sat down, we had a whole 8+ scene idea of fun things we could do, but as time went on we chopped it down to create order," says Jones. "Fuego symbolises fire so we wanted to have as much fiery stuff going on to capture the idea behind the track.&nbsp;&nbsp;[imgtoken data:1]"Shoot day was very fun, but we also had a lot to do to achieve the shot list. We played around with probe lenses and large format cameras to capture the depth of all of the scenes."We even got a grill made for Aitch that we sorted out days before the shoot so that he could wear it for the extreme close-up scenes. We always have fun with Aitch on set and he is willing to do most of the things I tell him for a great shot - ha ha.&nbsp;He even comes up with fun ideas that adds to the video to make it even better."We have a lot of chemistry, so it is usually a breeze and we are always on the same page. We also went all out and spent money on a car flip that our producer put forward to us. I then sent Aitch the reference video of the car flip and we said 'yep this needs to be in the video',&nbsp;so we made it happen no matter what."

United Kingdom

Macy Trieu Dingle

Kelvin Jones (ByKartix)

Lily Roberts

Jerzy Gudjonsson

Matthew Hooshmand

Nathan Killham

Liz Adeleye

Marnz Brown

Horia Cojan

Alex Rawson

Riccardo Anjei

Kelvin Jones

Megan Lee

Electric Theatre Collective

Spirit View

Kode

Mouthpiece

Aitch 'Fuego' by Kelvin Jones

Aitch - Fuego (Official Video)

Anne-Marie finds good reason to suspect that Aitch is up to no good, in Samuel Douek's entertaining video for Psycho.Douek creates a boisterously colourful, almost cartoonish series of environments in which Anne-Marie can wreak havoc upon Aitch's attempts at serial cheating. The director's approach gels nicely with the light-hearted tone of the collaboration between two of the UK's biggest pop stars.And he gets sterling support from the production design by&nbsp;Tilda Bonham Carter, styling by Cora Delaney and Justin Rose, and the casting of Aitch's numerous other girlfriends.[imgtoken data:1]"The idea of the video was to empower anyone who has been in Anne-Marie’s position before," says Douek. "It was no mean feat to pull off, shooting eight scenes in one day - including moving the entire production from one location to another."I'm really proud of what we managed to pull off and I hope the viewer has as much fun watching it as we did making it."

Tilda Bonham Carter

Fingal Green

Justin Rose

Samuel Douek

Ella Kenny

Nycollas Abreu

Alexa Haywood at Free Agent UK

CAMP 

Dan Curwin

Massimo Fillipi

Arron Green

Francesca Woods

Joshua Jacob

Marcus Albertsen

Ben Worthington

James Huthwaite

Aaron Carlo

Francesca Brazzo

Charlie France

Juliette Wileman

Absolute Post

Jon Omar

Anne-Marie X Aitch 'Psycho' by Samuel Douek

Anne-marie-X-Aitch-'Psycho'-by-Samuel-Douek

Kelvin Jones has directed the video for Aitch's&nbsp;My G, featuring Ed Sheeran - taken from the Manchester rapper's recently released debut album -&nbsp;where the majority of the video budget was donated to the Down’s Syndrome Association.The stripped-back promo centres around Aitch writing a letter to his younger sister, Gracie, reflecting on their relationship and the love he has for her, and in the video he is&nbsp;positioned in front of an old-fashioned television set displaying images and memories of him and his sister growing up. Ed Sheeran features as an animated illustration, singing&nbsp;the lyrical verses of the song.The promo was filmed on a day-long shoot at the Langdon Down Centre, the home of the Down’s Syndrome Association Charity. The Centre opened in 1868, as a home and place of education for people with learning disabilities. The centre broke boundaries and stigmas at the time of it’s opening, it is therefore significant that is the setting of this promo, which talks of acceptance and unconditional love.&nbsp;“I have a close relationship with Aitch in and out of work, and it was a huge privilege to work on this song which is dedicated to his sister, who we all know and love," says Kelvin Jones. "It was a pleasure to bring this visual to life and try new things at the same time - this was my first time working with animation and I enjoyed it a lot, I will definitely be doing that again.”&nbsp; &nbsp;

Sam Katz

Dani Wright

Anita Okpongete

Sam Barnham

Matt Hoosh

Lee Brown

Manu Amler

Ricardo Angei

Matthew Nolan

Joe Munroe

Lisa Mejuto

Mikey Pearce

Spirit

Olivia Jessop

Grime

Aitch ft Ed Sheeran 'My G' by Kelvin Jones

Aitch, Ed Sheeran - My G

KC Locke teams up with Aitch for another high-concept promo, this time for In Disguise, featuring Bakar.&nbsp;The video spans a number of dynamic vignettes, effortlessly blending narrative and performance, tied together with vibrant grading.It's a new look for Aitch, keeping things fresh and unexpected after several successful collaborations with KC Locke - as KC explains.[imgtoken data:1]"Aitch wanted to switch up the vibe on this one and bring a more rock emo feeling to the video," he says. "The song is about a girl who pays Aitch no attention but secretly she’s a super fan . We created a fun narrative with a rock band performance element - which was new for me too.<blockquote>We motion-captured Aitch’s body movements which was then tracked to our CGI teddy bear.&nbsp;</blockquote>"Aitch wanted some toy teddy bears at the intro of the video, then during the treatment-writing process I decided to try bring the teddy bear to life with guidance from our VFX team."We motion-captured Aitch’s body movements which was then tracked to our CGI teddy bear - this was also another way of showing Aitch in disguise as an actual teddy bear too. After the intro we show both Aitch and the teddy bear up to no good in our living room scene with our female actress, who is not impressed by their antics.&nbsp; "We shot the whole video in our studio in Manchester, and got through 7 scenes in one day, which wouldn’t have been possible without having our own dedicated studio facilities. Production designer&nbsp;Jenny O’Sullivan worked really hard turning all the sets around in a few days with her construction team and we all really love the results."The whole team worked really hard bringing this together from producer and production to DoP, lighting, edit and colour grade, which all blended seamlessly together."

Jenny O'Sullivan

Charlie Morris

Rebecca Lockwood

KC Locke

Leearna Roberts

Marisa Garner Associates

Swords & Eagles

Lewis Nicolson

Nick Adler

Lee Syminton

Pieter Snyman

Marisa Garner

Motun Soya

Tom Pierce

Dan Shaw

Dan Cooper

Danny Usman

Hannah Scorcha

Jamil Shaukat

Alex Gregory

No.8

Lmntl

Capitol

Aitch ft Bakar 'In Disguise' by KC Locke

Aitch-Ft-Bakar-'Disguise'-by-Kc-Locke

Rupert Holler directs a pastel-hued&nbsp;studio promo for breakthrough duo - and real life couple - Piri and Tommy.&nbsp;With whimsical art direction - including a scramble of scrabble tiles, cut-out backdrops and a rather photogenic frog - the video is a breezy affair, which showcases the up-and-coming act and their penchant for fun, playful visuals.&nbsp;The dreamlike concept is a heavenly match to the track, which reimagines UK club genres with a Gen Z twist.&nbsp;

Rupert Holler

Edward Wheelan

Las Bandas Be Brave

Sticker Studios

Ailsa Robertson

Ian Blackburn

Adrian Bidron

Harleymoon Kemp

Joey Barlow

Daniel Deighton

Manpreet Gehlan

Wendy Turner

Piri And Tommy 'Words' by Rupert Holler

Piri-And-Tommy-'Words'-by-Rupert-Holler

KC Locke is back with an exhilarating promo for Pa Salieu and regular collaborator Aitch.&nbsp;The video for Bad boasts a whirlwind of stimulating visual imagery, with top-notch performances and glossy set design taking focus throughout.&nbsp;The pairing of the artists is a match made in heaven - on both the track and the video - and the playful performances paired with slick choreography - by Yin Yang Twinz - amp up the energy to new heights.&nbsp;[imgtoken data:1]

Lewis Nicholson

Ella Taylor-Palfrey

Luke Goodrich

Matthew Emvin Taylor

Sean Lomax

Lee Symington

Hammah Sorcha

Yin Yang Twinz

Fawaz Al-jabban

Warner Music

Holly MacDonald

Pa Salieu ft Aitch 'Bad' by KC Locke

Pa-Salieu-Ft-Aitch-'Bad'-by-Kc-Locke

KC Locke directs a transition-heavy&nbsp;tour de force&nbsp;for Aitch's Learning Curve.&nbsp;Stitched together in a seamless, dreamlike fashion, no fewer than thirteen scenes unravel across a runtime of&nbsp;just over two minutes, in a concept that boasts fiery car wrecks, police line-ups, lobster dinners, an anthropomorphic necklace charm, a wedding - and a flock of sheep.&nbsp;Noteworthy for its scale and pure ambition, it's a highlight in both Locke's and Aitch's videography, and has instant replay appeal. Great stuff.[imgtoken data:1]&nbsp;

Tomo Pierce

Josh Tue

Nick Platt

Hannah Sorcha

The Mill

Lmntl Fx

Lisa Foo

Capitol Records

Beau Pritchard James

Hip Hop

Aitch 'Learning Curve' by KC Locke

Aitch-'Learning-Curve'-by-Kc-Locke

For Gracey's Got You Covered&nbsp;- a truthful, emotional song about being there for a friend in need - Salim Adam directs a video focussing upon the bonds of friendship, fusing Gracey's charismatic performance with a very relatable story.&nbsp;Adam's video encapsulates the intimate setting between the two kindred spirits as they support each other through hardships, and then flows through a night out on the town together with friends, letting their hair down.With emotions running from pain to release, the energy and passion of the video never wanes and always looks great, with the director utilising various formats to deliver its powerful message of care for friends&nbsp;- a subject that resonates more than ever.&nbsp;&nbsp;“Got You Covered&nbsp;is a love song to my best mate," says Gracey of the song written and produced by Billen Ted.&nbsp;"It’s about being there for someone no matter what - and recently she’s been battling an eating disorder alongside going through a heartbreak."It’s about having someone’s back through the highest and lowest points of life, and it’s my way of telling her she is never alone."[imgtoken data:1][imgtoken data:2]

Salim Adam

Ben Pengilly

Partizan Darkroom

Mayling Wong

Affy Robani

Miles Ridgway

Karl Hui

Marcia Sousa

Ramzey Sabbagh

Fin Sullivan

Ana Takahashi

Thomas Brigden

Final Cut

Mia Tomlinson

Louis Danckwerts

Universal

Cinelab Film and Digital

Dance

Gracey, Billen Ted 'Got You Covered' by Salim Adam

Gracey-'Got-You-Covered-'-by-Salim-Adam

Samuel Douek directs a slick choreography-based promo for Gracie.&nbsp;Captured in one mesmerising take, the fluidity of the camera is matched in the free-spirited dance sequences, morphing from one set piece to another with style and flair.&nbsp;Gracey gives a knockout performance, stealing the show at every moment as she delivers a side of her visuals and sound that we haven't seen - nor heard - before.&nbsp;

BELIEVE MEDIA

Giselle Garcia Castro

Franklin Dow

Jazz Bhalla

Fin Sully

James Bradley

Denova Media

Semera Khan

Saorla Houston

Polydor Records

Sebastian Jolly

Michael Mroczek

Juan Minotta

Chelsea Bernard

Abbie May

Simon Donnellon

Myles Bevan

Gracey '99%' by Samuel Douek

Gracey-'99%'-by-Samuel-Douek

Gracey and Alexander 23 confront the ubiquitous aspects of our screen-dominated culture in Fiona Jane Burgess's snappy, VFX-fired video for Like That.Switching between the real world and cyber space, courtesy of location, studio and greeenscreen shoots, the serious theme&nbsp;is wrapped within the conventional framework of a slick, upbeat pop video, powered by Gracey's winning presence.&nbsp;&nbsp;"We live in a world where we are constantly being watched and observed," comments Burgess.&nbsp;"We are monitored and analysed with the increasing threat of 'cancel culture'&nbsp;if we make one wrong comment. Whether it’s via digital surveillance cameras or our online interactions, it has become impossible to avoid being observed."This music video comments on the voyeuristic nature of the world we inhabit, and enters a virtual reality that sees Gracey and Alexander 23 stuck in cyber space. In this futuristic sci-fi world, we can change where we are just 'like that'..."

Fiona Jane Burgess

Frankie Willcock

LEZ Creative

Mary Calderwood

Jack Meredith

Eoin McLoughlin

James Wicks

Jomar O'Meally

Leon Pyszora

Meryn Cobbin

Rich Woolway

Homespun

Rich Fearon

Black Kite Studios

Felix Geen

Maxi Galagenmaier

Emily Tedrake

Polydor

Gracey, Alexander 23 'Like That' by Fiona Jane Burgess

GRACEY, Alexander 23 - Like That (Official Video)

With her new album No Shame just released, Lily Allen reunites with Myles Whittingham for&nbsp;a gravity-defying&nbsp;video for Lost My Mind. In the song Lily explores the emotional dislocation caused by the breakdown of a relationship, which Whittingham - who also directed her previous video for <a href="http://www.promonews.tv/videos/2018/01/25/lily-allen-ft-giggs-trigger-bang-myles-whittingham" target="_blank">Trigger Bang</a> &ndash;&nbsp;visualises by literally turning her world upside down.This was all achieved in-camera, with&nbsp;numerous striking images taking the viewer on&nbsp;an emotional journey. And after her walking up the walls to the ceiling, it culminates with the rain falling in Lily&rsquo;s room. After the excellent Trigger Bang, it confirms&nbsp;that Whittingham is a real emerging talent, strong on storytelling and technique.&nbsp;&nbsp; &nbsp;

Cora Delaney

Wardrobe

Videos featuring Cora Delaney

2022 (5)

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