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Lily Allen 'Lost My Mind' by Myles Whittingham

Promonews - 8th June 2018

With her new album No Shame just released, Lily Allen reunites with Myles Whittingham for a gravity-defying video for Lost My Mind.

In the song Lily explores the emotional dislocation caused by the breakdown of a relationship, which Whittingham - who also directed her previous video for Trigger Bang – visualises by literally turning her world upside down.

This was all achieved in-camera, with numerous striking images taking the viewer on an emotional journey. And after her walking up the walls to the ceiling, it culminates with the rain falling in Lily’s room. After the excellent Trigger Bang, it confirms that Whittingham is a real emerging talent, strong on storytelling and technique.  

 

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Promonews - 8th June 2018

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Credits

Production/Creative

Director
Myles Whittingham
Producer
Mouktar Mohammed
Production Company
Elixir Pictures
Production Manager
Khuram Mizra
1st AD
Steven Olugbenga

Camera

Director of Photography
Stefan Yap
Focus Puller
Alistair Baines
2nd AC
Josh Tilley

Lighting/Grip

Gaffer
Jazz Bhalla

Art

Art Director
Anthony Neal

Wardrobe

Wardrobe
Cora Delaney
Hair
Jake Gallagher
Make-up
Georgie Hamed

Grading

Colourist
Lewis Crossfield
Colour grade company

VFX

Post production company

Commission

Commissioner
Sam Seager
Label
Warner Music

Promonews - 8th June 2018

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