Lily Allen 'Lost My Mind' by Myles Whittingham
With her new album No Shame just released, Lily Allen reunites with Myles Whittingham for a gravity-defying video for Lost My Mind.
In the song Lily explores the emotional dislocation caused by the breakdown of a relationship, which Whittingham - who also directed her previous video for Trigger Bang – visualises by literally turning her world upside down.
This was all achieved in-camera, with numerous striking images taking the viewer on an emotional journey. And after her walking up the walls to the ceiling, it culminates with the rain falling in Lily’s room. After the excellent Trigger Bang, it confirms that Whittingham is a real emerging talent, strong on storytelling and technique.
PRO Credits
Credits
| Director | Myles Whittingham |
| Producer | Mouktar Mohammed |
| Production Company | Elixir Pictures |
| Production Manager | Khuram Mizra |
| 1st AD | Steven Olugbenga |
| Director of Photography | Stefan Yap |
| Focus Puller | Alistair Baines |
| 2nd AC | Josh Tilley |
| Gaffer | Jazz Bhalla |
| Art Director | Anthony Neal |
| Wardrobe | Cora Delaney |
| Hair | Jake Gallagher |
| Make-up | Georgie Hamed |
| Colourist | Lewis Crossfield |
| Grading company | Electric Theatre Collective |
| Post production company | Electric Theatre Collective |
| Commissioner | Sam Seager |
| Label | Warner Music |
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