Promonews - 8th June 2018

With her new album No Shame just released, Lily Allen reunites with Myles Whittingham for a gravity-defying video for Lost My Mind.

In the song Lily explores the emotional dislocation caused by the breakdown of a relationship, which Whittingham - who also directed her previous video for Trigger Bang – visualises by literally turning her world upside down.

This was all achieved in-camera, with numerous striking images taking the viewer on an emotional journey. And after her walking up the walls to the ceiling, it culminates with the rain falling in Lily’s room. After the excellent Trigger Bang, it confirms that Whittingham is a real emerging talent, strong on storytelling and technique.  


PRO Credits


DirectorMyles Whittingham
ProducerMouktar Mohammed
Production CompanyElixir Pictures
Production ManagerKhuram Mizra
1st ADSteven Olugbenga
Director of PhotographyStefan Yap
Focus PullerAlistair Baines
2nd ACJosh Tilley
GafferJazz Bhalla
Art DirectorAnthony Neal
WardrobeCora Delaney
HairJake Gallagher
Make-upGeorgie Hamed
ColouristLewis Crossfield
Grading companyElectric Theatre Collective
Post production companyElectric Theatre Collective
CommissionerSam Seager
LabelWarner Music

Promonews - 8th June 2018

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