Lauzza directs a slick underwater-themed promo for Ayrtn. The video starts with a model of a toy submarine in a fish tank. We then crash zoom into a side profile of a reflective looking Ayrtn, walking behind a perpetually looping set of submarine portholes. Lauzza uses the gaps between these windows as a clever transitioning device, creating a one-take vibe with plenty of costume changes and a love interest character following behind. From the Spongebob-themed titles to the clever concept, it's another hit for Lauzza and team.

Flowerovlove - aka Joyce Cisse - straddles her two lives as school pupil and rising pop sensation, in amitybloc's breezy promo for Hannah Montana. Visualising the whimsical world of the artist's laidback, nostalgic sound, the concept takes viewers on a journey through a series of fun DIY sets and transitions. The video captures a sense of frenetic action which contrasts the gentle soundtrack - elevating the dichotomy in the concept - and acts as a perfect introduction to the young pop artist.

Blake Claridge directs a stirring promo for the long-awaited return of The Subways. The video takes place in a 70's-inspired bedroom - complete with wood panelling, graphic carpets and earthy colour palettes - with the group rocking out as the camera rotates and descends frenetically, perpetually transitioning from the top to the bottom of the room in a crane-style movement. "I guess I can refer to The Subways as long time collaborators now," says Blake Claridge. "It's been about fifteen years since our first video. Perhaps I am getting old now - I’m not!!""That was also the drive of the concept of the video. The track is certainly punk and youthful and I wanted to bring that to the piece without it feeling forced or out of touch, so kept things simple and allowed them to do what they do best."

Following the mannequin romance concept in their previous collaboration for Ghost, J.R. Dawson teams up with singer-songwriter Joe Hythe for a second video - the heart-wrenching Roadkill. Made on an ultra-low budget - with Dawson directing, shooting and editing - the video features the artist bloodied and bruised, intercutting between enigmatic scenes on an empty road, and his bathroom. Embodying the catharsis of change and surrender, the concept ends with Hythe shaving his head and taking a drive to his next destination, cementing the idea of transition and transformation.

KC Locke directs a transition-heavy tour de force for Aitch's Learning Curve. Stitched together in a seamless, dreamlike fashion, no fewer than thirteen scenes unravel across a runtime of just over two minutes, in a concept that boasts fiery car wrecks, police line-ups, lobster dinners, an anthropomorphic necklace charm, a wedding - and a flock of sheep. Noteworthy for its scale and pure ambition, it's a highlight in both Locke's and Aitch's videography, and has instant replay appeal. Great stuff.

Pedro Takahashi directs a disorientating trip through Chubby and the Gang’s world, in the promo for Coming Up Tough. The punchy performance video lives up to its title, charging ahead at breakneck speed with energetic transitions and intimidating wide angle shots of the band, reflecting the concept's focus on rebellious youth. Unapologetic and daring, the visual is riotous fun, and harks back to early punk videos, albeit with a more polished, contemporary aesthetic.

KC Locke goes back to basics, with the high-energy stylings of his new promo for Digga D and AJ Tracey. Taking charge of operating as well as directing, Locke's fluid camerawork effortlessly connects several distinctive vignettes, aided by whip-pan transitions cut together by frequent collaborator Jamil Shaukat.Performance is the focus here, bouncing back and forth between two faux live setups, before heading to the recording studio and letting the energy run wild. It has the classic signs of a KC Locke visual, with a more stripped-back, intimate feel than some of his bigger projects.