Maxi McLachlan directs an emotional montage of loving moments in their new promo for Manchester rave-pop outfit Porij, featuring lead singer Egg Moore. The video for My Only Love contains a mixture of DV footage, photography and subtle effects, with charming and clever transitions between the different formats. The result is a video that is both fast-moving and heartwarming, riffing on how images capture moments and fuel memories and emotions.It's a lovely video for a lovely track, packed full of dreamlike energy - and McLachlan has created created a real 'how did they do that?' aspect with the transitions, as a result of their smart planning ahead of the shoot."Once I stopped my emotional head-bobbing to this absolute corker of a beat, I started really listening to Egg’s lyrics and discovered this is a love song that focuses on the evanescent nature of our emotions," McLachlan explains. "Love is potent and all-consuming but often exists in sparks, moments between us that are special but inherently fleeting."This sounds like a real downer but I think that’s what makes it magic. I became really interested in how photos evoke this, we take them to literally attempt to capture a moment so we can look at it again, even hold it. I came up with the idea that I wanted to show Egg travelling between snapshots of love between real couples, friends and lovers, jumping in and out of photos."We had a pretty small budget, so Samuel (my DP) and I spent several days running around London with a DV camera filming lovely friends that volunteered to be in the video. We didn’t have any specific plan, we just wanted to film real moments in a documentary style. Then we had to rapidly select some of our favourite frames and send them off to the printers - who hated me after I sent them over 300 frames to be printed ASAP - ahead of our studio shoot the following Monday."I didn’t want the video to be cynical at all. There’s plenty of work exploring our photo-taking obsession, especially in the age of smartphones. I wanted this to just celebrate the joys our modern access to cameras can bring us. My hope is that it gives anyone that watches it a nostalgic, fuzzy feeling and makes them remember some special people. Lord knows there were plenty of them involved in the making of this!"

Aidan Zamiri's second video for Tiberius b takes their vibrant persona to the streets, with the Welsh singer-songwriter demonstrating a decidedly unique method of transportation. Following the eye-catching Jetski video, where their energetic display was interrupted by a flock of pigeons inside their flat, this one has the artist on London's late night streets, performing HHB under the golden haze of streetlights and distant fluorescents.Until stopping to relieve themselves. And then after peering into the resulting yellow puddle, Tiberius b takes a dive... emerging into a public fountain.This iconoclastic device allows Zamiri moves the action from one vignette to the next. It also brings the video the director's characteristic visual flair and cheeky wit to the fore.And it shows again Tiberius b's willingness to explore concepts that would definitely deter others - whether it's getting up close and personal with bodily fluids or being on the receiving end of pigeon poo...

Dir.Lx directs an impressive promo for M Huncho's Crazy Titch. In a montage of inspired performance vignettes, we see Huncho celebrating his life and the hustle that got him to where he is today, with plenty of creative flair and striking imagery. Lx imbues the visual with his trademark camera movement, smooth transitions and an ever so slightly offbeat vibe to the whole concept - and it's brilliant. It's a new era for M Huncho, and a collab with Dir.Lx is the perfect way to kick it all off.