The Subways 'You Kill My Cool' by Blake Claridge
Rob Ulitski - 22nd Apr 2022
Blake Claridge directs a stirring promo for the long-awaited return of The Subways.
The video takes place in a 70's-inspired bedroom - complete with wood panelling, graphic carpets and earthy colour palettes - with the group rocking out as the camera rotates and descends frenetically, perpetually transitioning from the top to the bottom of the room in a crane-style movement.
"I guess I can refer to The Subways as long time collaborators now," says Blake Claridge. "It's been about fifteen years since our first video. Perhaps I am getting old now - I’m not!!"
"That was also the drive of the concept of the video. The track is certainly punk and youthful and I wanted to bring that to the piece without it feeling forced or out of touch, so kept things simple and allowed them to do what they do best."
Featured sponsors
Rob Ulitski - 22nd Apr 2022
Credits
Production/Creative
- Director
- Blake Claridge
- Producer
- Emily Vincent
- Production Company
- BF
- Production Manager
- Emily Vincent
- Runner
- Florence Andrews
Camera
- Director of Photography
- Catherine Derry
- Assistant Camera
- Ilaria Fulvio
Lighting/Grip
- Gaffer
- Charlie Relph
- Key Grip
- Luke Makepeace
- Spark
- Brook Williams
Art
- Art Director
- Ruta Staseviciute
- Photographer
- Laura Lewis
Wardrobe
- Stylist
- Laura Parkes
- Make-up
- Kate O’shea
Editorial
- Editor
- Louis Catlett
Grading
- Colourist
- Jessica Vile
Agent
- Director's Representation
- CS
Rob Ulitski - 22nd Apr 2022