Editor

Jamil Shaukat

KC Locke taps into the mystique of masked rapper M Huncho, referencing fantasy stories and cinema in an imaginative fashion,&nbsp;in&nbsp;the latest edition of Apple Music Agenda Live series.On Doomsday, Huncho explicitly references the late MF Doom, from whom he has inherited his masked persona, and who was himself inspired by Marvel super-villain Doctor Doom. So Locke provides Huncho with his own superhero origin story in a movie-like setting - a huge cave, set in a mountain peak. His very own Fortress of Solitude, in order to reflect on his life.[imgtoken data:1]"I was very excited to work on this project, especially as it was my second Agenda Live visual," he says.&nbsp;"I felt like I had to approach it completely differently than I did the first time, while also staying true to the DNA of the Agenda series."I wanted to push the boundaries and make something very different that co-existed between the Apple Agenda series and M Huncho’s Chasing Euphoria album in my own KC Locke way!<blockquote>I wanted to reveal who is the mind behind the mask...</blockquote>"For this video I really wanted to tap into Huncho’s identity, something he’s always been very elusive [about]. I wanted to reveal who is the mind behind the mask in a way which is respectful to his legacy, but gives the audience an introspective vision they haven’t seen before.[imgtoken data:2]"It opens on Huncho’s wise words and life lessons as a spoken-word piece, before transitioning in a dreamlike manner [to reveal] an experimental performance inside a huge underground cave network - where we find Huncho searching for his euphoria!"I drew references from fantasy worlds while conceptualizing this visual to really build on the mystique of the M Huncho universe and origin story. I like to place the artists I work with into their own universes as if they were characters in their own origin films."

United Kingdom

Jenny O'Sullivan

KC Locke

Lewis Nicholson

Marisa Garner Associates

Swords & Eagles

Millie Wrench

Chris Sargington

Murren Tullett

Marisa Garner

Toby Barber

Tomo Pierce

Marcus Albertsen

Danny Usman

Martin Welsby

Apple Music

Alex Gregory

No.8

Sifi Productions

Grime

M Huncho 'Doomsday' by KC Locke

M-Huncho-'Doomsday'-by-Kc-Locke

KC Locke directs a tender promo for Pip Millett's Downright, exploring the&nbsp;complexities of a modern-day relationship.&nbsp;The video focusses upon the transitory memories that haunt a person once they have gone forever - which makes you question if a relationship is headed the same way.&nbsp;DoP Rick Joaquim captures the narrative concept with a delicate, considered style, elevating the concept with beautiful lighting and slow-motion camerawork."I really enjoyed creating this video for PIP, drawing from PIP’s own experiences of living with depression and how past relationships inspired the song," says Locke.[imgtoken data:1] "The Downright&nbsp;video explores the day-to-day struggles we have with our mental health and the turmoil some of our relationships bring, with Pip looking at her younger self and own past situation from the outside as conflict unfolds. "It was an interesting contrast from our previous video - going down a more narrative path with two&nbsp;female leads playing a younger PIp and&nbsp;friend -&nbsp;with powerful Solo performances moments from Pip."Collaborating with&nbsp;Rick Joaquim was a pleasurable experience as his style and way of working was very respectful and considered,&nbsp;while always caring about story an emotion."

Jenny O’Sullivan

Charlie Morris

Kirsty Stewart

Leearna Roberts

Lewis Nicolson

Isa Perez

Howard Dean

Rick Joaquim

Tomos Pierce

Lewis Kyneston

Chante Lauren Brown

Hannah Sorcha

Sam Towe

Pip Millett 'Downright' by KC Locke

Pip Millett - Downright (Official Video)

KC Locke directs a mesmerising promo for Tom Grennan's latest anthem.&nbsp;The video for Remind Me follows Grennan as he transitions through a maze of vignettes, starting in a white hallway and ending up on a rooftop - with a breathtaking photorealistic CGI car drive through the city as its centrepiece.&nbsp;That's&nbsp;is the standout moment of the concept, and a lot of work went into bringing it to life on-screen - as KC explains below.&nbsp;The end result is a visual with maximum impact, and a completely&nbsp;new direction for Grennan's videography.&nbsp;&nbsp;[imgtoken data:1]<blockquote>We are pushing the boundaries with each project... doing something different that stands out from the norm.</blockquote>"A lot of hard work, planning, dedication and long hours from the whole team went into making this idea come to life!  " says Locke.   "Prep for me is so important on each any every job, I spend a long time blocking out and planning each scene, camera movement, emotion, performance and flow. Tom Grennan is such a pleasure to work with, which gave me confidence in bringing something to him that’s far different to his previous videos and gave us a new world to explore and develop. "Once the plan was together, Jamil Shaukat (editor) helped put together a pre-vis which became the main reference point during all client &amp; HOD communications alone with the shortlist and written scripts. The team at LMNTL who we work closely with put a lot of hard work and effort into bringing the CGI elements of this visual to life.   Jenny O’Sullivan (production designer) and her art and construction team brought to life the practical sets and blue screen elements which worked seamlessly with CGI integration.[imgtoken data:2]"It became a bit of a military operation for Lewis Nicholson (producer) and our production team making this ambitious concept work logistically using our 13,000 sq ft film studio in Manchester. Nick Platt (gaffer) pulled out all the stops and brought in his experienced team from DropCity to handle the multiple lighting set ups and mountains of kit needed to pull this off in a day.   DoP Pieter Snyman understood what I was wanting to achieve and really supported me in bringing this idea to life!"We are pushing the boundaries with each project and it is important to be doing something different that stands out from the norm."Big thanks to the entire team for taking on the challenge of bringing high speed city car chases, magical maze labyrinths and cinematic rooftop worlds to life! We are very proud of the results and want to thank Tom for putting his trust in us and video commissioner Kat Cattaneo and&nbsp;Sony Music for supporting the journey."

Jamie Neale

Lisa Dunt

Kat Cattaneo

Nick Platt

Pieter Snyman

Leerana Roberts

Ben Eve

Jay Jaramillo Gomez

Sean Lomax

Cinta Millar

Lmntl

Sony Music

Tom Grennan 'Remind Me' by KC Locke

Tom-Grennan-'Remind-Me'-by-Kc-Locke

KC Locke directs a powerful visual&nbsp;for Pip Millett, seamlessly combining&nbsp;realism with escapist fantasy, for Ride With Me.&nbsp;The video starts in sombre black and white, dramatising a moment in the breakdown of a relationship, overseen by Millett. Then it dissolves to colour and she is driving a vintage American car, which soars into the sky, high above the streets of Manchester.&nbsp;It's an ambitious and brilliantly realised concept, and follows the trend in KC Locke's work towards the greater use of visual effects, with artist performance.&nbsp;"When Pip Millett&nbsp;sent me this song I knew it would be a classic," he says. "This is our tenth video together, after handheld, self-shooting our first video together under three years ago with&nbsp;Danny Usman&nbsp;pulling focus. Now we're flying cars over Manchester and making really meaningful, cinematic videos in the R&amp;B space."I really enjoy working with Pip&nbsp;and helping share her vision... [And]&nbsp;I'm really enjoying pushing the boundaries, mixing in-camera with CGI and building worlds for artists to live in."[imgtoken data:1][imgtoken data:2]

Lorenzo Levrini

Lewis Shackleton

Ben Eckersall

Chante Loren Brown

Pip Millett 'Ride With Me' by KC Locke

Pip-Millet-'Ride-With-Me'-by-Kc-Locke

KC Locke directs an explosive&nbsp;promo for M Huncho &amp; Headie One's Warzone.&nbsp;Deep in the trenches, we see the artists perform amongst the chaos of conflict and confrontation, paying no mind to the dangers of the battlefield around them.&nbsp;"When Huncho and team approached me about the Warzone track and the brief of the video feeling like a WW1 movie I was instantly into writing something explosive!," explains Locke.&nbsp;"Being a big fan of 1917, I really wanted to try create a video which had some progressive longer takes with seamless transitions like 1917 but in our own way."The high-octane concept&nbsp;presents an unexpected backdrop for the visuals, and the special effects and quickfire edit keep the project punchy and snappy throughout.&nbsp;"I’m really having fun at the moment combining in camera effects with carefully planned seamless CGI&nbsp;transitions, and world building to make each video I do feel different and new, while always setting creative challenges for the team! This video for us was a showcase of multidisciplinary techniques woven together seamlessly in our own way with a modern take on a WW1 WARZONE." Locke continued.&nbsp;[imgtoken data:1]The location is another key part of the visual, a maze of trenches which create a minacious, cinematic atmosphere.&nbsp;"The location was always going to be the most important thing for this type of creative, once Lewis Nicholson (producer) discovered this amazing location, we knew we had stuck gold and had the perfect backdrop for our video."The art team - lead by Jenny O'Sullivan - did an amazing job on bringing this location to life with so many details and texture along with the SFX team who really came with a bang!"I put a lot of time into prep with a pre-decided scene layout &amp; structure for the video. I left important pockets in the edit in particular scenes for Jamil Shaukat (editor) to really shine and bring out the performance and musicality of the edit, which as a result gives a really interesting and progressive feel to the video between scenes. Some scenes breath while the choreography of explosions, SFX&nbsp;and camera moves live, while other scenes are cut together quicker and seamlessly showcasing the artists performance and story."This musicality we tried to carry across every scene of the video - for example bombs exploding on certain bass and beats within the song, to CGI transitions linked to lyrics and gun fire on adlibs which I feel really help immerse you in the video."[imgtoken data:2]

Ruby Diamond

Berni Shaw

Noha Hussein

Matthew Emvin Taylor

Ella Taylor-Palfrey

Luke Goodrich

Louis Vella

Billy Davey

Lmntlefx

Armoury FX

M Huncho & Headie One 'Warzone' by KC Locke

M-Huncho-&-Headie-One-'Warzone'-by-Kc-Locke

KC Locke takes his motion-control ambitions to the next level, in the dreamy promo for Lola Young's So Sorry.&nbsp;In a conventional greasy spoon caff - the ominously-named&nbsp;Cruel Cafe -&nbsp;we find&nbsp;Lola Young playing a variety of different characters, on both sides of the counter, in an interweaving tapestry of narratives and slick camera moves.&nbsp;Technically advanced and head-spinningly complex, the video is anchored by the artist's down to earth performance style and authentic interpretation of each character she inhabits.&nbsp;It's another innovative promo for KC Locke and team, whose collaboration with Manchester-based G6 Moco has taken things up a notch once again.[imgtoken data:1]"After experimenting with motion control in 2021 across various projects I had been waiting for the opportunity to use motion control with a full track system," explains Locke. "We designed this concept with that in mind and wanted to create a video which allowed our camera to move around a set freely while telling a visual story."I've wanted to work with Lola Young for a while now and this was the perfect project to link up on. Lola was a pleasure to create with and I feel like we made something great here. The song So Sorry&nbsp;had this feeling of different personalities [so] after pitching the concept of multiple Lolas in her own End Of The F*cking World-style cafe, we got to work on bringing this to life.[imgtoken data:2]"Between Christmas and New Year's Eve when traveling to Thailand for our holiday, myself and Jenny O’Sullivan (production designer) spent many hours planning and discussing the creative and building a world for Lola. While I spent&nbsp;hours planning out each and every second of the motion control moments, Jenny spent equal time designing Cruel Cafe&nbsp;from the ground up while working remote with her art and set building teams."Once I had the whole video mapped out on paper, Andy Rider (G6 MOCO) then began to pre-vis the entire video for us. G6 MOCO’s dedication and attention to detail really helped in this process of really understanding what I had envisioned."The set construction came together beautifully along with the lighting direction by Stefan Yap (DOP) and Nick Platt (gaffer and Drop City owner) - the set really felt like a real cafe and gave the perfect backdrop for Lola to bring these characters to life."

John Hassay

Stefan Yap

Ella Taylor Palfrey

Alexandra Green

Richard Sloan

Sasha O'Neill

Alex Price

Lmntl Fx

Island Records

G6 Moco

Lola Young 'So Sorry' by KC Locke

Lola-Young-'So-Sorry'-by-Kc-Locke

KC Locke brings Jamaican reggae star&nbsp;Koffee to Manchester for an amazing high-speed adrenalin&nbsp;rush.The video sees Koffee performing Pull Up, the lead-off single from her new album, while hanging from a high-performance car, speeding and drifting around a container base. But topping even those spectacular shots is the final sequence with Koffee sitting on the boot of a car as it speeds down a deserted stretch of motorway.KC Locke says the idea was designed to demonstrate the artist's love for fast cars, and every shot clearly shows that Koffee is doing her own stunts on this - captured with considerable skill by Locke and crew in the following camera vehicle.&nbsp;[imgtoken data:1]"Shooting this video in Manchester means a lot to me and the whole Swords &amp; Eagles team," says Locke. "Being big fans of Koffee it was an honour to welcome her from Jamaica and shoot in our home city of the north."It was great working with her, and for the record Koffee does her own stunts!" he confirms."Hats off to [producer] Lewis Nicholson&nbsp;who pulled this logistical challenge together. I knew my treatment was ambitious but Lewis managed shut a container base for us&nbsp;- and close down an entire motorway, with Koffee sat on the back of a drift car. We are very proud to start the year with this!"

Ollie Bingham

Lewis Evers

Rebekah Lockwood

Lisa Foo

Columbia Records

Reggae

Koffee 'Pull Up' by KC Locke

Koffee-'Pull-Up'-by-Kc-Locke

KC Locke directs an impressive doc-style video in multiple formats, including photography, for his latest collaboration with Meekz.&nbsp;The video for More Money is an aspirational, biographical look at the artist and the life he leads, captured in an energetic fashion.&nbsp;Cutting between bouncy&nbsp;vignettes and stark black and white photography, the video is fluid and dynamic, and moves at a breakneck pace.Covering plenty of ground in the three and a half minute runtime, we see Meekz at a performance, throwing money into the crowd, before buying kids gifts to give back to his community - as well as chilling in the back of a luxury vehicle with a huge bottle of bubbly.[imgtoken data:1]"We decided to show a real documentary-feel through the use of photography," says Locke.&nbsp;"Which helps give people more of an insight into who Meekz is, the areas he’s from and the people around him - from performing at a show to collecting money and giving back to young children, buying them motorbikes to play with."The song is an anthem to inspire people no matter the circumstances to go out and achieve. Whether you're motivated by money, achievement, love or family everyone can relate to the hustle and making a path for yourself."&nbsp;

Arran Green

Mo Dukali

Meekz 'More Money' by KC Locke

Meekz-'More-Money'-by-Kc-Locke

KC Locke brings some iconic symbols of luxury living to a warehouse setting, adorning the performances of Raye, Russ Millions and wewantwraiths for production team Da Beatfreakz's Money Calling.As usual Locke gets excellent performances from the featured artists through a variety of punchy set-ups, but its Raye who stands out, adding charisma and glamour to the proceedings. It's one of the best of her many music video appearances.[imgtoken data:1]&nbsp;&nbsp;&nbsp;"Da Beatfreakz, known for their big collab tracks, really did something special with this one," says Locke. "Working with Raye on this project was a great opportunity to give a contrast of femininity energy and dark beauty to a usually male-dominated drill genre of music. Raye is a natural performer and I feel together we really brought something special to the table."This is a great example of building relationships with artists and making the most of a shoot. Though the concept was simple I wanted the artists individual performances to stand out in their own unique way and feel crafted,raw and powerful."

Chris Steel

Dan Jenner

Dan Miller

Nayaab Tania

Lauren Groves

Olly Fisk

Hashi Adbulkadir

drill

Da Beatfreakz ft Raye, Russ Millions & wewantwraiths 'Money Calling' by KC Locke

Da-Beatfreakzft-Raye,-Russ-Millions-&-Wewantwraiths-'Money-Calling'-by-Kc-Locke

James Arthur is a guiding light in KC Locke's poignant promo for SOS.&nbsp;Stumbling through Liverpool's Tobacco Docks at night, champagne bottle in hand, concerned residents begin to peek out of their windows,&nbsp;checking in on Arthur.&nbsp;They congregate behind him, and shortly afterwards, he lights a flare which acts as a guide for all of these lost souls. And when he breaks down and it all becomes too much for him, various characters spark their own flares, proving that we all have a part to play in raising each other up in society.&nbsp;Heartfelt and glossy, it's a trademark emotional affair from Arthur, with the weight of KC Locke and team's&nbsp;unique vision pushing it to the next level.&nbsp;[imgtoken data:1]

Alex Candlin

Anil Duru

Michael Lewin

Jessica Grist

Jay Gomez

James Arthur 'SOS' by KC Locke

James-Arthur-'Sos'-by-Kc-Locke

KC Locke is back with an exhilarating promo for Pa Salieu and regular collaborator Aitch.&nbsp;The video for Bad boasts a whirlwind of stimulating visual imagery, with top-notch performances and glossy set design taking focus throughout.&nbsp;The pairing of the artists is a match made in heaven - on both the track and the video - and the playful performances paired with slick choreography - by Yin Yang Twinz - amp up the energy to new heights.&nbsp;[imgtoken data:1]

Lee Symington

Rebecca Lockwood

Hammah Sorcha

Yin Yang Twinz

Fawaz Al-jabban

Warner Music

Cora Delaney

Holly MacDonald

Pa Salieu ft Aitch 'Bad' by KC Locke

Pa-Salieu-Ft-Aitch-'Bad'-by-Kc-Locke

KC Locke's third video this year for AJ Tracey follows the pattern of the first two for Anxious and Little More Love with some exceptional visual invention illustrating the London rapper's lyrical flow. This one is perhaps the most ingenious of the lot, bringing AJ together with T Pain at a summertime pool party - with the American rapper never leaving Atlanta.&nbsp;KC explains below how the miracle of motion control made it happen. But perhaps the most impressive thing is that this became a possibility and then devised and executed, once Covid restrictions meant T-Pain had to be filmed in the US.[imgtoken data:1]&nbsp;

Joe Douglas

Jeff Vine

Aga Dziedzic

Vlad Barin

CHEAT

Andy Musgrave

Hip Hop

AJ Tracey ft T Pain 'Summertime Shoutout' by KC Locke

Aj-Tracey-Ft-T-Pain-'Summertime-Shoutout'-by-Kc-Locke

ENNY eloquently stands up for women who have been silenced, in KC Locke's powerful black and white visual for&nbsp;Kiesha's &amp; Brenda's.Written in 2018, the track and visual allude to the everyday sexual abuse and trauma that women face, and the hesitancy many girls feel when talking out about the crimes.&nbsp;Featuring a growing cast of young women - and then young men - the video shows ENNY ripping masking tape from her mouth, and encouraging others to do the same, to ensure their stories are told and voices are heard.KC Locke's focussed visual approach ensures the message is delivered with maximum impact - and it showcases ENNY as an important new artist.[imgtoken data:1]&nbsp;&nbsp;

Hermes Contreras

Elshy Nyagodzi

Linguere Mendez

The Mill

ENNY 'Kiesha's & Brenda's' by KC Locke

Enny-'Kieshas-&-Brendas'-by-Kc-Locke

KC Locke directs a transition-heavy&nbsp;tour de force&nbsp;for Aitch's Learning Curve.&nbsp;Stitched together in a seamless, dreamlike fashion, no fewer than thirteen scenes unravel across a runtime of&nbsp;just over two minutes, in a concept that boasts fiery car wrecks, police line-ups, lobster dinners, an anthropomorphic necklace charm, a wedding - and a flock of sheep.&nbsp;Noteworthy for its scale and pure ambition, it's a highlight in both Locke's and Aitch's videography, and has instant replay appeal. Great stuff.[imgtoken data:1]&nbsp;

Josh Tue

Capitol Records

Beau Pritchard James

Aitch 'Learning Curve' by KC Locke

Aitch-'Learning-Curve'-by-Kc-Locke

KC Locke pays homage to iconic hip hop videos, in this&nbsp;infectious promo for Pa Salieu and slowthai.&nbsp;In the larger-than-life concept for Glidin', Locke drops the artists in a series of conceptual setups - from padded cells to rage rooms - and lets them unleash a cascade of pent-up energy.&nbsp;Playing off of each other's electrifying performances, the video is a rollercoaster of frantic camera movement, vibrant colours and mesmerising art direction, and doesn't stop to breathe once in the entire runtime.&nbsp;Exhilarating and perfectly matched to the track, Locke and team knock it out of the park once again.&nbsp;

Jean Paul Lebon

Heather Crompton

Holly McDonald

Nathan Tettey

Nav Nagla

Pa Salieu & slowthai 'Glidin'' by KC Locke

Pa-Salieu-&-Slow-Thai-'Glidin'-by-Kc-Locke

Meekz takes to the skies in KC Locke's cinematic promo for Respect The Come Up.&nbsp;Representing the artist's climb to the top of the music game - and the hustle and grind that comes with the journey - we see Meekz performing whilst&nbsp;flying high above the London skyline in a custom graffiti helicopter.&nbsp;The stakes are raised in this concept, and the action-packed visuals are immediately arresting and engaging.&nbsp;Performing at these heights is one thing - shooting there is&nbsp;another, and DoP&nbsp;Phil Artnz (along with the entire creative and logistical team) have done a brilliant job capturing the footage needed for&nbsp;the ambitious project.&nbsp;What's next for Meekz and KC Locke? If we're looking upwards, the next logical step is outer space...[imgtoken data:1]&nbsp;

Swords

Eagles

Phil Artnz

Meekz

Meekz 'Respect The Come Up' by KC Locke

Meekz-'Respect-The-Come-Up'-by-Kc-Locke

KC Locke unveils the haunting promo for Pip Millett ft Ghetts' Running.&nbsp;The concept takes place inside a period manor house, where a fearful lead character is trying to escape the labyrinthian halls.&nbsp;Echoing the Sunken Place in Jordan Peele's Get Out, the country estate is furnished with colonial royal portraits, which seem to stalk and follow the actor's every move, lamenting the illusion of freedom and the fallacy of equality in society.&nbsp;Best summed up by&nbsp;lyrics in the track - "Black and free, I don't think that's a thing"&nbsp;- this is powerful and thought-provoking&nbsp;work, anchored by brilliant performances from both the lead actor and Millett/ Ghetts.

Molecia Seasay

Jessicia Noir

The Mill, London

Nick Gibbons

Dream Life Records

Soul

Pip Millett ft Ghetts 'Running' by KC Locke

Pip-Millet-Ft-Ghetts-'Running'-by-Kc-Locke

KC Locke directs another cracker for&nbsp;AJ Tracey, capturing his superstar lifestyle in a hyperreality of aspiration, for&nbsp;Little More Love.&nbsp;Released to coincide with&nbsp;Tracey's just-released blockbuster second album Flu Game,&nbsp;the video is a glossy, cinematic offering, featuring high-concept vignettes&nbsp;that boast a fantasy&nbsp;lifestyle - from the club to his hotel room at The Shard - and paying homage to iconic films such as Hype Williams'&nbsp;Belly.&nbsp;It's got all the telltale markers of a KC Locke video - top-notch cinematography, fresh perspectives and&nbsp;dynamic performance&nbsp;- whilst feeling like another smooth&nbsp;step-up in both scope and scale.[imgtoken data:1]&nbsp;

Jordaan Buck

Mike Linforth

Tanmoye Khan

Hannah Scorcha

Dancehall

AJ Tracey 'Little More Love' by KC Locke

Aj-Tracey-'Little-More-Love'-by-Kc-Locke

KC Locke directs a&nbsp;very personal take on his and Bugzy Malone's hometown, in the affecting promo for Welcome To The Hood, featuring Emeli Sandé.Exploring the lives of a multitude of characters in the city, the film interweaves vignettes which focus&nbsp;on the struggles and realities of everyday life&nbsp;- including drugs, politics, police, family breakdown and the North-South divide.&nbsp;Completely engrossing and emotional, the documentary-style cinematography and clever storytelling come together to form a true piece of art. It's a must-watch.&nbsp;[imgtoken data:1]

Joe Vickers

Marisa Garner, Kc Locke

Ella Taylor- Palfery

Josh Hunt

Bugzy Malone ft Emeli Sandé 'Welcome To The Hood' by KC Locke

Bugzy-Malone-Ft-Emeli-Sande-'Welcome-To-The-Hood'-by-Kc-Locke

KC Locke creates a brilliant showcase for the talents of AJ Tracey - and his own - in the video for Anxious.With the pacing and production values of a big action movie, Locke takes us through AJ's world. And very aspirational it is too. The car, the restaurant, the girl - and the bird's eye view over the city - it's all presented with a superior level of slickness.And this is also a love letter to London, in a way that will definitely transcend the times in which it was made. As the director explains below, he has used every trick in the book - well, nearly - to make this a convincing epic, to show AJ on top of his world.&nbsp;

Jamil Shaukat

Editor

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