Rob Ulitski - 18th Nov 2020

KC Locke directs Nafe Smallz and M Huncho under the sea, rather than underwater, in the promo for Flooded.

The artists perform in an abundant, minimalist space beneath a huge body of water - achieved through a ceiling of cutting-edge LED screens. 

Boasting great art direction by Jenny O'Sullivan, and a series of dizzying camera moves from DoP Stefan Yap, it is another chapter in KC Locke's action-packed videography.

KC Locke: 

"Directing the Mixtape launch video from M Huncho & Nafe Smallz I wanted to create a piece of visual art that represented the artists transcending to an upper echelon status, exploring imagination and excellence, where they both are within a dream-like world beyond earth - as if on mount Olympus looking down on the world below.

"Their EPs theme was cryogenic suspension so I wanted to envision what people dream of while in cryo sleep, linking into the track-list on the mixtape - Art Director Jenny O’Sullivan spent hours hand sculpting items which are present within the video as pieces of art.

"I wanted to step away from the typical rap music video and creating a visual statement to resonate beyond usual conventions while still feeling raw and powerful with both front and centre.
I wanted to use different technology and large digital LED screens to bring something new and different to the UK Rap video scene."

PRO Credits

Credits

DirectorKC Locke
ProducerLewis Nicholson
Production CompanySwords & Eagles
Executive ProducerMarisa Garner
Production ManagerElla Taylor Palfrey
1st ADBen Eve
Director of PhotographyStefan Yap
Focus PullerDanny Usman
2nd ACBen Erkersall
GafferNick Platt
Art DirectorJenny O'Sullivan
Stylist (Artist)M Huncho: Ruby Diamond, Nate Smalls: Nayaaab Tania
Stylist (Artist)Nayaaab Tania
HairMichelle Clarke
Make-upImmaan Malik
EditorJamil Shaukat
Editing companySwords & Eagles
ColouristAlex Gregory
Other creditsCovid Supervisor: Kenneth Locke

Rob Ulitski - 18th Nov 2020

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