Director

KC Locke

KC Locke shoots some high-energy car sequences for the latest Calvin Harris and Sam Smith video.&nbsp;The action-packed visuals for Desire boast some amazing action-car sequences, with death-defying stunts and a sprinkling of narrative to tie them together.&nbsp;"Having directed a lot of high-speed car shoots, it was a pleasure to bring Calvin's vision to life, jumping into the world of high-speed car drifting culture in the UK," says KC Locke.

A Just Fred Production

Marisa Garner Associates

Kat Cattaneo

Mike O'Keefe

Lewis Nicholson

Callen Green

Jamil Shaukat

Jonathan Sidwell

Danny Usman

Jack Skipper

Caitlin Matthews

Hannah Sorcha

No 8 London

Alex Gregory

Calvin Harris x Sam Smith 'Desire'

Calvin Harris, Sam Smith - Desire (Official Video)

KC Locke directs a frenetic&nbsp;promo for Mist x M1llionz, boasting&nbsp;dynamic studio performance set-ups and a high-octane car chase.&nbsp;While the video blends Locke's love for energetic camerawork with&nbsp;vehicle-based action shots,&nbsp;Jamil Shaukat's sharp edit brings everything together with artistic flair, keeping the&nbsp;perfect pace throughout.&nbsp;"Really enjoyed collaborating with Mist again and first time collaboration with M1llionz," Locke says. "I know Mist is a big petrolhead and the idea of a fast action car chase mixed with precision handheld performance always gets me excited."Always a&nbsp;good energy shoot when Mist is involved, and Mist &amp; M1llionz were a pleasure to work with."

United Kingdom

Emily Davies

Jenny O'Sullivan

Swords & Eagles

Nathan James Tettey

Nick Platt

Stefan Yap

Marisa Garner

Ben Plummer

Sean Kelly

Martin Welsby

Jenny O’Sullivan

Vlad Barin

CHEAT

Warner Music

Mist X M1llionz 'Money Moves' by KC Locke

Mist-X-M1llionz-'Money-Moves'-by-Kc-Locke

Jax Jones and Fireboy DML coast along the London skyline - quite literally - in KC Locke's ambitious promo for Me and My Guitar.&nbsp;Soaring high above the city streets in a Bentley, we follow the artists on a celebratory lap of the airspace, intermittently switching to a high fashion performance vignette to keep things fresh.&nbsp;An eye-catching marriage of concept, performance and VFX, with a joyous, upbeat vibe to boot.[imgtoken data:1]"Loved working with Jax Jones on our first collaboration together!" says KC Locke.&nbsp;"Bringing my style to the concept of rags to riches showing a young Jax and young Fireboy dreaming of a better life and then transitioning to a bright future. Dream big and go make it happen is the motto.&nbsp;"Really enjoyed pushing the rules on this one.&nbsp;Having a Bentley fly over London was a logistical challenge between the car being lifted high in the air by a crane and having the artists sat on the floating car safely.&nbsp;Really happy with the results and big love to the whole team."&nbsp;

Aga Dziedzic

Andrew Rawson

Ameerjeet Singh

Arran Green

Beatrice Giustini

Jack Fontaine

Richard Bradley

Oliver Bingham

Alasdair Baines

Aida García Vega

Liam Meridith

Ashleigh Haines

Francesca Ingram

Charlie Morris

No.8

Polydor

Jax Jones, Fireboy DML 'Me and My Guitar' by KC Locke 

Jax-Jones,-Fireboy-Dml--'Me-And-My-Guitar'-by-Kc-Locke-

In&nbsp;his latest collab with Meekz - their eighth in the past two years - KC Locke directs a top-dollar, action-packed promo for the Manchester rapper.&nbsp;In the video for Say Less,&nbsp;we see Meekz and his crew&nbsp;cruise around a remote location in&nbsp;Land Rovers, captured via frenetic drone shots and thrilling camera moves on the ground.&nbsp;"I wanted to come with a high adrenaline offering for the Meekz debut Mixtape release," explains Locke.&nbsp;"The song had the feeling of momentum that one of our previous videos had - Can't Stop Won't Stop -&nbsp;so I wanted to bring that high action NDA to life again and demonstrate a Tom Cruise-type action sequence."[imgtoken data:1]Building upon his trademark style of high-paced action and captivating performance, Locke boasts plenty of experience in this world now, and it shows on-screen.&nbsp;"I feel like I have a lot of experience now with fast action and I feel very comfortable pushing these&nbsp;type of action sequence creatives and they are always so much fun to make."On the morning of this shoot, our DOP feel seriously ill and couldn't come to set, we had no time to bring in another DOP at such a remote location, so I&nbsp;had to step to both&nbsp;DoP and direct the video which involved ultra arm tracking vehicles, FPV drones and a lot of hand held operation. It's in these situations that you got to just crack on and make it happen - luckily we have a strong team who backed me and we went full steam!"Through our continued Manchester collaboration myself and Meekz have done 8 videos together so far over the past two years and always push the boundaries on each and every one! Meekz really does his own stunts and could fit easily into an action movie!"&nbsp;

Tomorrow Pierce

Dom Child

Jessica Sweetman

Grime

Hip Hop

Meekz 'Say Less' by KC Locke

MEEKZ - SAY LESS 🤫 (OFFICIAL MOVIE) RESPECT THE COME UP❗️INTRO 💽

KC Locke directs an effortlessly engaging&nbsp;promo for long-time collaborator&nbsp;Pip Millet.Shown in a selection of cityscape vignettes,&nbsp;Millet performs My Way with a natural confidence, showcasing a relatable and assured side of her personality.&nbsp;The cinematography very much mirrors this energy, and captures a raw, refreshing aesthetic that feels both unfussy and heightened simultaneously."Working with Pip&nbsp;now across the last three years shooting 13 videos together has been an amazing experience," says KC Locke. "I really enjoy the long term collaborations I have with artists and feel it creates the best results. Having time to get to know each other's&nbsp;process really opens up opportunities to push the boundaries and build a trusting relationship."I feel like I create my best work with long term collaborators, even if it's&nbsp;a new collaboration, once trust is built&nbsp;I feel it opens up a world of possibilities."Pip has been part of my growth as a director, from shooting our first video with just myself and Danny Usman pulling focus to now larger scale productions. It's been a great journey and I am excited for the next steps!"

Kirsty Stewart

Isa Perez

Rick Joaquim

Tomos Pierce

Mihai Virlan

Chante Lauren Brown

Ales Maya

Sony Music

Pip Millet 'My Way' by KC Locke

Pip-Millet-'My-Way'-by-Kc-Locke

KC Locke directs an explosive promo for David Guetta, featuring Bebe Rexha.&nbsp;Shot in Ibiza around both artists' appearance at Ushuaïa - one of the island's biggest clubs - the video blends relaxed performance footage with frenetic scenes from the festival itself.&nbsp;The mix of concept and BTS shots creates a grounded yet nostalgic vibe, and the superstar performances help blend the two aesthetics together seamlessly.[imgtoken data:1]"Really enjoyed shooting this video with David Guetta and Bebe Rexha," says KC Locke. "It was great to experiment with a polished fast paced performance style fused with my eye for action and immersiveness."I enjoying shooting on the go and spending a day with David and Bebe was definitely a whirlwind experience. So happy that this song is no. 1 and the video has gone crazy online.&nbsp;The whole team pulled through turning this video round in under a week."

United States

Sam Woolf

Hart Represents

Norman Wonderly

Eddy Ibarra

Beatriz Sastre

Antonio Tur

Karim Marcucci

Peter Burkill

Dafine Neziri

Lmntl

Warners

Dance

David Guetta ft Bebe Rexha 'I'm Good' by KC Locke

David-Guetta-Ft-Bebe-Rexha-'Im-Good'-by-Kc-Locke

KC Locke teams up with Aitch for another high-concept promo, this time for In Disguise, featuring Bakar.&nbsp;The video spans a number of dynamic vignettes, effortlessly blending narrative and performance, tied together with vibrant grading.It's a new look for Aitch, keeping things fresh and unexpected after several successful collaborations with KC Locke - as KC explains.[imgtoken data:1]"Aitch wanted to switch up the vibe on this one and bring a more rock emo feeling to the video," he says. "The song is about a girl who pays Aitch no attention but secretly she’s a super fan . We created a fun narrative with a rock band performance element - which was new for me too.<blockquote>We motion-captured Aitch’s body movements which was then tracked to our CGI teddy bear.&nbsp;</blockquote>"Aitch wanted some toy teddy bears at the intro of the video, then during the treatment-writing process I decided to try bring the teddy bear to life with guidance from our VFX team."We motion-captured Aitch’s body movements which was then tracked to our CGI teddy bear - this was also another way of showing Aitch in disguise as an actual teddy bear too. After the intro we show both Aitch and the teddy bear up to no good in our living room scene with our female actress, who is not impressed by their antics.&nbsp; "We shot the whole video in our studio in Manchester, and got through 7 scenes in one day, which wouldn’t have been possible without having our own dedicated studio facilities. Production designer&nbsp;Jenny O’Sullivan worked really hard turning all the sets around in a few days with her construction team and we all really love the results."The whole team worked really hard bringing this together from producer and production to DoP, lighting, edit and colour grade, which all blended seamlessly together."

Rebecca Lockwood

Leearna Roberts

Lewis Nicolson

Nick Adler

Lee Syminton

Pieter Snyman

Motun Soya

Tom Pierce

Dan Shaw

Dan Cooper

Hannah Scorcha

Cora Delaney

Capitol

Aitch ft Bakar 'In Disguise' by KC Locke

Aitch-Ft-Bakar-'Disguise'-by-Kc-Locke

KC Locke taps into the mystique of masked rapper M Huncho, referencing fantasy stories and cinema in an imaginative fashion,&nbsp;in&nbsp;the latest edition of Apple Music Agenda Live series.On Doomsday, Huncho explicitly references the late MF Doom, from whom he has inherited his masked persona, and who was himself inspired by Marvel super-villain Doctor Doom. So Locke provides Huncho with his own superhero origin story in a movie-like setting - a huge cave, set in a mountain peak. His very own Fortress of Solitude, in order to reflect on his life.[imgtoken data:1]"I was very excited to work on this project, especially as it was my second Agenda Live visual," he says.&nbsp;"I felt like I had to approach it completely differently than I did the first time, while also staying true to the DNA of the Agenda series."I wanted to push the boundaries and make something very different that co-existed between the Apple Agenda series and M Huncho’s Chasing Euphoria album in my own KC Locke way!<blockquote>I wanted to reveal who is the mind behind the mask...</blockquote>"For this video I really wanted to tap into Huncho’s identity, something he’s always been very elusive [about]. I wanted to reveal who is the mind behind the mask in a way which is respectful to his legacy, but gives the audience an introspective vision they haven’t seen before.[imgtoken data:2]"It opens on Huncho’s wise words and life lessons as a spoken-word piece, before transitioning in a dreamlike manner [to reveal] an experimental performance inside a huge underground cave network - where we find Huncho searching for his euphoria!"I drew references from fantasy worlds while conceptualizing this visual to really build on the mystique of the M Huncho universe and origin story. I like to place the artists I work with into their own universes as if they were characters in their own origin films."

Millie Wrench

Chris Sargington

Murren Tullett

Toby Barber

Tomo Pierce

Marcus Albertsen

Apple Music

Sifi Productions

M Huncho 'Doomsday' by KC Locke

M-Huncho-'Doomsday'-by-Kc-Locke

KC Locke directs a tender promo for Pip Millett's Downright, exploring the&nbsp;complexities of a modern-day relationship.&nbsp;The video focusses upon the transitory memories that haunt a person once they have gone forever - which makes you question if a relationship is headed the same way.&nbsp;DoP Rick Joaquim captures the narrative concept with a delicate, considered style, elevating the concept with beautiful lighting and slow-motion camerawork."I really enjoyed creating this video for PIP, drawing from PIP’s own experiences of living with depression and how past relationships inspired the song," says Locke.[imgtoken data:1] "The Downright&nbsp;video explores the day-to-day struggles we have with our mental health and the turmoil some of our relationships bring, with Pip looking at her younger self and own past situation from the outside as conflict unfolds. "It was an interesting contrast from our previous video - going down a more narrative path with two&nbsp;female leads playing a younger PIp and&nbsp;friend -&nbsp;with powerful Solo performances moments from Pip."Collaborating with&nbsp;Rick Joaquim was a pleasurable experience as his style and way of working was very respectful and considered,&nbsp;while always caring about story an emotion."

Howard Dean

Lewis Kyneston

Sam Towe

Pip Millett 'Downright' by KC Locke

Pip Millett - Downright (Official Video)

KC Locke directs a mesmerising promo for Tom Grennan's latest anthem.&nbsp;The video for Remind Me follows Grennan as he transitions through a maze of vignettes, starting in a white hallway and ending up on a rooftop - with a breathtaking photorealistic CGI car drive through the city as its centrepiece.&nbsp;That's&nbsp;is the standout moment of the concept, and a lot of work went into bringing it to life on-screen - as KC explains below.&nbsp;The end result is a visual with maximum impact, and a completely&nbsp;new direction for Grennan's videography.&nbsp;&nbsp;[imgtoken data:1]<blockquote>We are pushing the boundaries with each project... doing something different that stands out from the norm.</blockquote>"A lot of hard work, planning, dedication and long hours from the whole team went into making this idea come to life!  " says Locke.   "Prep for me is so important on each any every job, I spend a long time blocking out and planning each scene, camera movement, emotion, performance and flow. Tom Grennan is such a pleasure to work with, which gave me confidence in bringing something to him that’s far different to his previous videos and gave us a new world to explore and develop. "Once the plan was together, Jamil Shaukat (editor) helped put together a pre-vis which became the main reference point during all client &amp; HOD communications alone with the shortlist and written scripts. The team at LMNTL who we work closely with put a lot of hard work and effort into bringing the CGI elements of this visual to life.   Jenny O’Sullivan (production designer) and her art and construction team brought to life the practical sets and blue screen elements which worked seamlessly with CGI integration.[imgtoken data:2]"It became a bit of a military operation for Lewis Nicholson (producer) and our production team making this ambitious concept work logistically using our 13,000 sq ft film studio in Manchester. Nick Platt (gaffer) pulled out all the stops and brought in his experienced team from DropCity to handle the multiple lighting set ups and mountains of kit needed to pull this off in a day.   DoP Pieter Snyman understood what I was wanting to achieve and really supported me in bringing this idea to life!"We are pushing the boundaries with each project and it is important to be doing something different that stands out from the norm."Big thanks to the entire team for taking on the challenge of bringing high speed city car chases, magical maze labyrinths and cinematic rooftop worlds to life! We are very proud of the results and want to thank Tom for putting his trust in us and video commissioner Kat Cattaneo and&nbsp;Sony Music for supporting the journey."

Jamie Neale

Lisa Dunt

Leerana Roberts

Ben Eve

Jay Jaramillo Gomez

Sean Lomax

Cinta Millar

Tom Grennan 'Remind Me' by KC Locke

Tom-Grennan-'Remind-Me'-by-Kc-Locke

KC Locke directs a powerful visual&nbsp;for Pip Millett, seamlessly combining&nbsp;realism with escapist fantasy, for Ride With Me.&nbsp;The video starts in sombre black and white, dramatising a moment in the breakdown of a relationship, overseen by Millett. Then it dissolves to colour and she is driving a vintage American car, which soars into the sky, high above the streets of Manchester.&nbsp;It's an ambitious and brilliantly realised concept, and follows the trend in KC Locke's work towards the greater use of visual effects, with artist performance.&nbsp;"When Pip Millett&nbsp;sent me this song I knew it would be a classic," he says. "This is our tenth video together, after handheld, self-shooting our first video together under three years ago with&nbsp;Danny Usman&nbsp;pulling focus. Now we're flying cars over Manchester and making really meaningful, cinematic videos in the R&amp;B space."I really enjoy working with Pip&nbsp;and helping share her vision... [And]&nbsp;I'm really enjoying pushing the boundaries, mixing in-camera with CGI and building worlds for artists to live in."[imgtoken data:1][imgtoken data:2]

Lorenzo Levrini

Lewis Shackleton

Ben Eckersall

Chante Loren Brown

Pip Millett 'Ride With Me' by KC Locke

Pip-Millet-'Ride-With-Me'-by-Kc-Locke

KC Locke directs an explosive&nbsp;promo for M Huncho &amp; Headie One's Warzone.&nbsp;Deep in the trenches, we see the artists perform amongst the chaos of conflict and confrontation, paying no mind to the dangers of the battlefield around them.&nbsp;"When Huncho and team approached me about the Warzone track and the brief of the video feeling like a WW1 movie I was instantly into writing something explosive!," explains Locke.&nbsp;"Being a big fan of 1917, I really wanted to try create a video which had some progressive longer takes with seamless transitions like 1917 but in our own way."The high-octane concept&nbsp;presents an unexpected backdrop for the visuals, and the special effects and quickfire edit keep the project punchy and snappy throughout.&nbsp;"I’m really having fun at the moment combining in camera effects with carefully planned seamless CGI&nbsp;transitions, and world building to make each video I do feel different and new, while always setting creative challenges for the team! This video for us was a showcase of multidisciplinary techniques woven together seamlessly in our own way with a modern take on a WW1 WARZONE." Locke continued.&nbsp;[imgtoken data:1]The location is another key part of the visual, a maze of trenches which create a minacious, cinematic atmosphere.&nbsp;"The location was always going to be the most important thing for this type of creative, once Lewis Nicholson (producer) discovered this amazing location, we knew we had stuck gold and had the perfect backdrop for our video."The art team - lead by Jenny O'Sullivan - did an amazing job on bringing this location to life with so many details and texture along with the SFX team who really came with a bang!"I put a lot of time into prep with a pre-decided scene layout &amp; structure for the video. I left important pockets in the edit in particular scenes for Jamil Shaukat (editor) to really shine and bring out the performance and musicality of the edit, which as a result gives a really interesting and progressive feel to the video between scenes. Some scenes breath while the choreography of explosions, SFX&nbsp;and camera moves live, while other scenes are cut together quicker and seamlessly showcasing the artists performance and story."This musicality we tried to carry across every scene of the video - for example bombs exploding on certain bass and beats within the song, to CGI transitions linked to lyrics and gun fire on adlibs which I feel really help immerse you in the video."[imgtoken data:2]

Ruby Diamond

Berni Shaw

Noha Hussein

Matthew Emvin Taylor

Ella Taylor-Palfrey

Luke Goodrich

Louis Vella

Billy Davey

Lmntlefx

Armoury FX

M Huncho & Headie One 'Warzone' by KC Locke

M-Huncho-&-Headie-One-'Warzone'-by-Kc-Locke

KC Locke takes his motion-control ambitions to the next level, in the dreamy promo for Lola Young's So Sorry.&nbsp;In a conventional greasy spoon caff - the ominously-named&nbsp;Cruel Cafe -&nbsp;we find&nbsp;Lola Young playing a variety of different characters, on both sides of the counter, in an interweaving tapestry of narratives and slick camera moves.&nbsp;Technically advanced and head-spinningly complex, the video is anchored by the artist's down to earth performance style and authentic interpretation of each character she inhabits.&nbsp;It's another innovative promo for KC Locke and team, whose collaboration with Manchester-based G6 Moco has taken things up a notch once again.[imgtoken data:1]"After experimenting with motion control in 2021 across various projects I had been waiting for the opportunity to use motion control with a full track system," explains Locke. "We designed this concept with that in mind and wanted to create a video which allowed our camera to move around a set freely while telling a visual story."I've wanted to work with Lola Young for a while now and this was the perfect project to link up on. Lola was a pleasure to create with and I feel like we made something great here. The song So Sorry&nbsp;had this feeling of different personalities [so] after pitching the concept of multiple Lolas in her own End Of The F*cking World-style cafe, we got to work on bringing this to life.[imgtoken data:2]"Between Christmas and New Year's Eve when traveling to Thailand for our holiday, myself and Jenny O’Sullivan (production designer) spent many hours planning and discussing the creative and building a world for Lola. While I spent&nbsp;hours planning out each and every second of the motion control moments, Jenny spent equal time designing Cruel Cafe&nbsp;from the ground up while working remote with her art and set building teams."Once I had the whole video mapped out on paper, Andy Rider (G6 MOCO) then began to pre-vis the entire video for us. G6 MOCO’s dedication and attention to detail really helped in this process of really understanding what I had envisioned."The set construction came together beautifully along with the lighting direction by Stefan Yap (DOP) and Nick Platt (gaffer and Drop City owner) - the set really felt like a real cafe and gave the perfect backdrop for Lola to bring these characters to life."

John Hassay

Ella Taylor Palfrey

Alexandra Green

Richard Sloan

Sasha O'Neill

Alex Price

Lmntl Fx

Island Records

G6 Moco

Lola Young 'So Sorry' by KC Locke

Lola-Young-'So-Sorry'-by-Kc-Locke

KC Locke brings Jamaican reggae star&nbsp;Koffee to Manchester for an amazing high-speed adrenalin&nbsp;rush.The video sees Koffee performing Pull Up, the lead-off single from her new album, while hanging from a high-performance car, speeding and drifting around a container base. But topping even those spectacular shots is the final sequence with Koffee sitting on the boot of a car as it speeds down a deserted stretch of motorway.KC Locke says the idea was designed to demonstrate the artist's love for fast cars, and every shot clearly shows that Koffee is doing her own stunts on this - captured with considerable skill by Locke and crew in the following camera vehicle.&nbsp;[imgtoken data:1]"Shooting this video in Manchester means a lot to me and the whole Swords &amp; Eagles team," says Locke. "Being big fans of Koffee it was an honour to welcome her from Jamaica and shoot in our home city of the north."It was great working with her, and for the record Koffee does her own stunts!" he confirms."Hats off to [producer] Lewis Nicholson&nbsp;who pulled this logistical challenge together. I knew my treatment was ambitious but Lewis managed shut a container base for us&nbsp;- and close down an entire motorway, with Koffee sat on the back of a drift car. We are very proud to start the year with this!"

Ollie Bingham

Lewis Evers

Rebekah Lockwood

Lisa Foo

Columbia Records

Reggae

Koffee 'Pull Up' by KC Locke

Koffee-'Pull-Up'-by-Kc-Locke

KC Locke directs an impressive doc-style video in multiple formats, including photography, for his latest collaboration with Meekz.&nbsp;The video for More Money is an aspirational, biographical look at the artist and the life he leads, captured in an energetic fashion.&nbsp;Cutting between bouncy&nbsp;vignettes and stark black and white photography, the video is fluid and dynamic, and moves at a breakneck pace.Covering plenty of ground in the three and a half minute runtime, we see Meekz at a performance, throwing money into the crowd, before buying kids gifts to give back to his community - as well as chilling in the back of a luxury vehicle with a huge bottle of bubbly.[imgtoken data:1]"We decided to show a real documentary-feel through the use of photography," says Locke.&nbsp;"Which helps give people more of an insight into who Meekz is, the areas he’s from and the people around him - from performing at a show to collecting money and giving back to young children, buying them motorbikes to play with."The song is an anthem to inspire people no matter the circumstances to go out and achieve. Whether you're motivated by money, achievement, love or family everyone can relate to the hustle and making a path for yourself."&nbsp;

Mo Dukali

Meekz 'More Money' by KC Locke

Meekz-'More-Money'-by-Kc-Locke

KC Locke brings some iconic symbols of luxury living to a warehouse setting, adorning the performances of Raye, Russ Millions and wewantwraiths for production team Da Beatfreakz's Money Calling.As usual Locke gets excellent performances from the featured artists through a variety of punchy set-ups, but its Raye who stands out, adding charisma and glamour to the proceedings. It's one of the best of her many music video appearances.[imgtoken data:1]&nbsp;&nbsp;&nbsp;"Da Beatfreakz, known for their big collab tracks, really did something special with this one," says Locke. "Working with Raye on this project was a great opportunity to give a contrast of femininity energy and dark beauty to a usually male-dominated drill genre of music. Raye is a natural performer and I feel together we really brought something special to the table."This is a great example of building relationships with artists and making the most of a shoot. Though the concept was simple I wanted the artists individual performances to stand out in their own unique way and feel crafted,raw and powerful."

Chris Steel

Dan Jenner

Dan Miller

Nayaab Tania

Lauren Groves

Olly Fisk

Hashi Adbulkadir

drill

Da Beatfreakz ft Raye, Russ Millions & wewantwraiths 'Money Calling' by KC Locke

Da-Beatfreakzft-Raye,-Russ-Millions-&-Wewantwraiths-'Money-Calling'-by-Kc-Locke

James Arthur is a guiding light in KC Locke's poignant promo for SOS.&nbsp;Stumbling through Liverpool's Tobacco Docks at night, champagne bottle in hand, concerned residents begin to peek out of their windows,&nbsp;checking in on Arthur.&nbsp;They congregate behind him, and shortly afterwards, he lights a flare which acts as a guide for all of these lost souls. And when he breaks down and it all becomes too much for him, various characters spark their own flares, proving that we all have a part to play in raising each other up in society.&nbsp;Heartfelt and glossy, it's a trademark emotional affair from Arthur, with the weight of KC Locke and team's&nbsp;unique vision pushing it to the next level.&nbsp;[imgtoken data:1]

Alex Candlin

Anil Duru

Michael Lewin

Jessica Grist

Jay Gomez

James Arthur 'SOS' by KC Locke

James-Arthur-'Sos'-by-Kc-Locke

KC Locke is back with an exhilarating promo for Pa Salieu and regular collaborator Aitch.&nbsp;The video for Bad boasts a whirlwind of stimulating visual imagery, with top-notch performances and glossy set design taking focus throughout.&nbsp;The pairing of the artists is a match made in heaven - on both the track and the video - and the playful performances paired with slick choreography - by Yin Yang Twinz - amp up the energy to new heights.&nbsp;[imgtoken data:1]

Lee Symington

Hammah Sorcha

Pa Salieu ft Aitch 'Bad' by KC Locke

KC Locke

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